Learn To Distinguish Good From Bad Clothes And Join The Brand.

　　 Franchise chain In today's market is not uncommon, the most important thing is to find a good brand to join, so as to maintain the fruits of their labor. When franchisees face many chain store brands, it is very important to distinguish the pros and cons.

1, first of all, find the difference between brands in the same industry and whether they are competitive in the market.

2, now is the era of "service is king". Is there any unique place for enterprises to serve?

3, pay attention to inspecting whether the staff is professional and sincere, which will affect the future atmosphere of cooperation.

4, do not be cheap, try to choose products with high cost performance in similar products to join. Because franchisees have a process of brand accumulation and enlargement.

In addition to the above considerations, choosing a good brand and good chain business is the first step in successful chain operation from a large perspective. Franchisees should also make in-depth understanding and inspection of various conditions promised by manufacturers. The following is a summary of the inspection experience of Xiaobian Xiaobian, who has contacted a large number of successful franchisees.

1. Confirmation of the company's business license and business scope. Is the company formal and legal and has sound financial structure?

2, whether the company's products have market In the future, is the company's product development and innovation capability strong enough?

3, the credibility of the company's boss.

4, whether the company has a professional and complete organization, and the quality of the employees you are contacting with.

5, whether employees and franchisees are constantly changing. If so, it is likely that the company has no stable business objectives and sustained performance.

6, whether the company has a complete franchise contract, whether there is a reasonable explanation for the return and termination clauses in the contract.

7, take a look at existing franchisees. Management Situation. Is the relationship between headquarters and franchisees good enough to manage effectively?

8. Is the company's national publicity plan credible and operable? What is the company's future planning?

9, the company's careful operation after choosing the right affiliate brand, does not mean that the franchisee can enjoy their lives. Franchisees need to take the initiative to run a franchised store. In the specific operation, there are no two kinds of business with general shops.