Guangdong Fashion Week Opens To Create Oriental Top Fashion Feast

Since its founding in 2002, Guangdong fashion week has always been playing the leading role in China's fashion trend.

Guangdong fashion week as a fashionable carrier will sail again in 2012.

According to the organizers, this session

Whether from scale or activity content, it will bring different experiences to all.

From 16 to 26 August, the 2012 China Liuhua international garment Festival and Guangdong fashion week will be held in Guangzhou.

This fashion week is co sponsored by Guangdong economic and Information Committee, Guangzhou economic and Trade Commission, Guangzhou Yuexiu District people's government, Guangdong clothing and apparel industry association, Guangdong garment designers association and Guangzhou general merchandise enterprise group Co. Ltd., sponsored by JEANSWEST International (Hongkong) Co Ltd, CO sponsored by the Organizing Committee and Guangzhou one traffic investment Co., Ltd., 2012 international fashion collection.

It is reported that this fashion week will be held in the United States, Germany, South Korea and Guangdong, the trend of local designers and brands released, new products released, clothing ordering society and the twelfth Guangdong top ten fashion designers, Guangdong Province

The pformation and upgrading conference, Guangdong garment industry pformation and upgrading of scientific and technological achievements exhibition, Guangdong garment industry pformation and upgrading of senior management quality training courses, as well as the twenty-first China JEANSWEST cup casual wear design contest, the southern regional finals and more than 60 activities.

In terms of venue arrangement, the main venue is located at the Guangzhou International Fashion Exhibition Trade Center (Guangzhou Liuhua exhibition hall) and Guangzhou one horse clothing wholesale Plaza, which includes Guangzhou white horse clothing market, Guangzhou red cotton international fashion city and other Liuhua mineral clothing professional market garden and Guangzhou Beijing road pedestrian street.

The opening ceremony shows an international perspective.

The opening ceremony of the fashion week is always full of daydream. This fashion week, with the joining of Hongkong production team, put forward the idea of fashion everywhere - cross border art exhibition.

Stride across nationality, career and life span all start from the most basic "Human human".

Taking the theme of "HUMAN LIFE human life" as the theme, it is divided into two chapters: "HUMAN FACE facebook" and "HUMAN STYLE fashion". It is based on the representation of different countries and the local representative makeup, hairstyles and costumes. It also reproduces and integrates the three major fashion elements of makeup, hairstyle and clothing to show the international perspective.

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Start first

Every fashion week has become the priority place for domestic and foreign brands to enter Guangdong and even the Chinese market.

This year, the women's fashion brand GOELIA BENBO, the most fashionable and fashionable fashion brand, BENBO bin Bao, has the characteristics of travel culture, flower house culture and so on. It has a highly personalized and unique fashion brand of young women's clothing E.XUN Yi Xun. China's famous brand name mouse and so on have first entered the fashion week, choosing it as the platform for new products release; and the new fashion women's brand Farina.z from Guangzhou, Europe, Italy, finina, the new local women's advanced brand women's clothing brand WEN WEN.

In addition, Guangdong's well-known brands such as Fu Shen, Be Meleven, Ming Hao, Rabbi and so on are also participating in this fashion week in various forms.

This is also the success of Guangdong fashion week in promoting industrial pformation and upgrading in the past decade.

Local famous teachers' works focus on appearance

During the fashion week, three top 10 Chinese fashion designers in Guangdong, including Deng Zhaoping, Lin Zi and Qu Ting Nan, brought their respective works and held special releases.

Among them, in July, Qu Ting Nan's work on organizing the Guangzhou embroidery costumes at the prince's hotel in Milan will also return to the scene of the fashion week and give a special demonstration in Guangzhou one horse Fashion Plaza.

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Famous enterprises in the famous towns are recommended by strength.

Guangdong has 27 famous textile and garment cities assessed by the China Federation of textile industry. The annual Guangdong fashion week is also an important stage for these famous cities to display and promote superior enterprises and demonstrate the achievements of regional pformation and upgrading.

This year, the famous Chinese casual wear Town, Yuanzhou Town, Boluo County, Huizhou, continues to organize the local advantageous enterprises to hold a joint press conference. Boluo County Yuanzhou town crown Garments Co., Ltd., Boluo County Yuzhou Chau Yong Garment Co., Ltd., Boluo County Yuanzhou town Licheng Clothing Co., Ltd., Huizhou Quan Ji garment Weaving Co., Ltd., Sheng Feng weaving (Huizhou) Clothing Co., Ltd. and other five enterprises will become the leading role of this conference.

A famous Chinese knitting Town, Zhangcha street, Chancheng District, Foshan, will also hold a series of Zhangcha day activities in this fashion week to further enhance the popularity and influence of Zhangcha knitted apparel regional brands.

In the meantime, Anthony international and Jianye textile will be the representatives of excellent enterprises in Zhangcha.

Government guidance boosts industrial pformation and upgrading

It is understood that this year, the Guangdong Provincial Commission of letters has made the garment industry the focus of promoting the pformation and upgrading of the traditional industries in the province. Since March, it has carried out research on the pformation and upgrading of the garment industry in the whole province, and has formulated the "Guangdong garment industry pformation and upgrading action plan".

On this fashion week, the pformation and upgrading conference will be held. The action plan will be announced to commend the pformation and upgrading of garment industry in Guangdong Province, focusing on cultivating clusters, focusing on nurturing service platforms, focusing on cultivating enterprises, the most popular consumer brands, the best employers and quality service providers.

It is worth mentioning that, at present, the garment industry in Guangdong is in a critical period of pformation and upgrading. The urgent task of industrial pformation and upgrading is to provide an example for the Guangdong garment industry in improving production organization form, improving management level, improving labor productivity and strengthening brand building, and strengthening the building of public service platforms such as brand promotion, R & D design, information and management consulting and so on, and scientifically guiding the pformation and upgrading of Guangdong's garment industry.

To this end, in the fashion week this year, the first exhibition of the pformation and upgrading of Guangdong garment industry was set up to show the scientific and technological achievements that can boost the pformation and upgrading of the industry. The exhibits include international sophisticated clothing machinery, the application of information technology at home and abroad, the interactive windows of the German sales terminals, the customization of digital clothing, the customization of personalized models, and so on.

In addition, this year, with the theme of "industrial pformation and upgrading, and quality improvement of executives", a series of training courses to upgrade and upgrade the quality of garment industry in Guangdong province will be held. At that time, famous experts and scholars will be invited to carry out special training on the five aspects of terminal operation, commodity planning and marketing strategy.

Focus on Guangdong fashion force through service platform

Clothing is one of the important carriers of regional culture. The clothing industry has a systematic action to the development of the cultural industry. Liuhua international garment Festival and Guangdong fashion week as a centralized display platform for creative design and dress culture will be an important promoter of Guangdong's cultural construction.

This fashion week will focus on the fashion power of Guangdong through colorful activities.

The internationalization of Commerce and trade is constantly improving.

Beginning in 2007, Guangdong fashion week began to focus on the construction of an international cultural exchange platform for apparel trade. On the one hand, it invited the famous designers and brands from the fashion country to hold a new product Conference on the fashion week every year, creating an opportunity for the exchange and cooperation between foreign clothing brands and Guangdong enterprises, businessmen and designers. On the other hand, Guangdong fashion brands and designers, through their exchanges with foreign brands and designers, acquired the latest popular information abroad for the first time, and also had important guiding significance for their own new product development.

One horse international fashion collection, set off the trend of Asian and American trends.

In the past 4 years, the international fashion collection organized jointly by the Guangzhou Yi Ma Fashion Plaza and the Fashion Week Organizing Committee has made the clothing brands of France, the United States, Korea, Japan and other countries have successfully found partners through the platform and successfully landed in the Chinese market.

The American brand YSLE is exquisite, novel, gorgeous but not boastful. It combines colorful elements, pleasant texture and soft leather into the handbag, looking for inspiration from the residents of the fashionable international city and modern lifestyle, integrating the crafts of the old world with the minimalism, and integrating its happiness into YSLE to ensure that it can be used by good people.

High quality materials and weaving, hand-made or handmade elements are the conditions for the German brand HALTBAR to produce garments and use products.

Vita Catherine Koenig, the designer, watches the traditional products with the most modern and fashionable eye to put forward new ideas to create visual effects.

In this fashion week, HALTBAR will show the way to look for fashion from the beginning of 2003.

At the same time, this is also a review of HALTBAR's creation of fashion in the past 10 years, and a vision for the future.

The Korean fashion ladies' brand Le Queen is located in the young fashion women between 20-30 years old. The main colors are ivory, beige and black. The design style is mainly composed of shiny elegance and urban retro style, emphasizing modern and simple.

Le Queen design director and CEO, Ming Yu Shu think that in the fast changing fashion, people will continue to show great enthusiasm for clothes, and will continue to pursue better.

At the same time, there are still a group of people who know how to share. They gather in the fashion market, guide the customers in need, and at the same time share the best with the customers.

In the fashion week of foreign enterprises, in addition to hoping to bring the brand into the Chinese market and seeking business investment, they also hope to use the platform to find partners, and then seek for further development.

The trend of fashion show is colorful.

Guangzhou white horse clothing building is the leader of Yuexiu District Liuhua business circle in Guangzhou, and is about to celebrate its 20th anniversary birthday.

In this year's fashion week, the white horse clothing building will continue to hold the white horse Shopping Festival. During the 1 brand meetings, we will continue to do fine brand activities - the supply and demand meeting. We believe that the supply and demand meeting will bring many business opportunities to the white horse merchants and professional market operators all over the country.

Guangzhou's red cotton international fashion city always brings a lot of surprises to the industry.

The city fashion lifestyle experience center is the highlight of the operation. It is characterized by scene, specialization, intelligence, networking and experience. It is the unique magic weapon of the Hong Kong International Fashion City in Liuhua business circle.

During the fashion week, the red cotton international fashion city will play the "Star" brand on the basis of the press conference. It will invite the famous singer Ken Hung and Vincy Chan of Hongkong, the famous young model Chrissie Chau, and all the other Asian ladies to go to the red cotton international fashion city to hold the fashion festival.