The Development Strategy Of Red 2012 For Men's Wear Brand Red Beans

With the red bean group Clothes & Accessories The brand merges to the red bean men's clothing, the red bean stock has formed the Hun Ni, the red bean men's clothing and the lovesickness three grades men's clothing brand, and emphatically takes the red bean image men's clothing to carry on the key development. Moreover, the three clothing brands of the red bean group have clearly defined their own positioning: hinterni is mainly located in high-end customization; red bean men's clothing mainly establishes chain Monopoly channels; the lovesickness is positioned as the market brand. The three brand channels of the red bean group cross and complement each other to form an interactive "brand interchange".

2012 is the "ascension year" of the red bean group. The companies of the red bean group will closely focus on the five aspects of "calling brands, making products, building models, upgrading the team and striving for excellence". By enhancing the whole staff cohesion, execution and combat effectiveness of the red bean group, we will comprehensively enhance the brand of the red bean group, enhance the professionalism of the red bean group and enhance the excellent performance management of the red bean group, and realize the leaping development of the textile and garment industry.

　　 First, we need to enhance brand management. Last year was the "brand year" of the red bean group. Red bean Menswear In terms of brand, it can be said that the brand promotion and dissemination of a series of red bean groups, such as advertising, celebrity endorsement, network interaction, integrated communication, and public relations events, have made the brand effect of red bean men's clothing greatly released, and become the focus of attention among consumers, spectators and professionals.

　 Two is to enhance the production management of the red bean group. Red bean The shares are fully transformed from the needs of the market to the transformation from an export-oriented economy to an introverted economy. The red bean group first meets the needs of the domestic market. In the future, the advantages of production will become the largest resource advantage of the red bean group, and will greatly promote the rapid development of red bean men's clothing.

　　 The three is to enhance design management. The red bean men's wear not only introduces first-class design team and commodity planning team, but also makes great efforts to enhance the capability of independent research and development based on joint development of directional development and buyer development, so as to enhance the sense of quality and fashion sense of the products of the red bean group.

　　 Four is the red bean group to enhance professional personnel. The early establishment of the red bean University, as well as the red bean group put forward "100 billion red beans, 100 Talents Project" and so on are positive reflection. In terms of professional talents, Hong Kong shares will focus on creating five teams: designers, store managers, development, supervision and display professionals. At the same time, Hong Kong shares will comprehensively promote performance appraisal, strengthen the training of employees in the red bean group, and enhance team performance.

　 Five is to enhance the performance management of the red bean group. We will further promote the "five major management" - site management, R & D management and customer relationship management, process management and strategic management, and comprehensively enhance the management level of the red bean group. At the same time, we must strengthen the cost control and enhance the competitiveness of enterprises.