The "Gold Medal Winner" Of London Olympic Games -- Sponsors Of London Olympic Games

At the end of the London Olympic Games, many enterprises are busy clearing their accounts when the Olympic delegations of various countries count the gold medals: some enterprises have invested a lot of money and time in the early stage to select the sponsor and spokesperson; Some enterprises' stocks soared during the Olympic Games; Some athletes who "gamble" are famous; Some operate official microblogs with popularity... No wonder rating agencies point out that sponsors of major brand advertisers are the "gold medal winners" of the Olympic Games!

Sponsor "gold medal winners" to win gold medals

　 At the London Olympics, 61 enterprises sponsored the Chinese team.

For the sake of trade secrets, most brands are unwilling to disclose the amount invested in the London Olympic Games. but Li Ning The company's public financial report may reveal some information. In 2011, Li Ning Group increased relevant advertising sponsorship expenditure in preparation for the 2012 London Olympics. The investment amount of Li Ning brand advertising and marketing expenditure was 1.43 billion yuan. Anta, which sponsors the "Champion Dragon Clothes", is believed to have spent at least 600 million yuan to become the official partner of the Chinese Olympic Committee.

It is generally accepted in the world that for every 100 million dollars invested, the brand awareness will increase by 1%, while the number of sponsoring the Olympic Games will increase to 3%. With "gold medal winners" in hand, sponsors will naturally gain popularity. Data shows that Li Ning's share price soared 12.15% at the opening of the London Olympic Games three hundred and sixty-one They also rose 8.75%, 8.93% and 5.71% respectively.

　　 "Betting on the right treasure" has its own unexpected gains

In addition to sponsoring "gold medal winners" and "planting widely and harvesting poorly", prepare more Olympic seedlings as spokesmen, and there will always be two or three winners. If the brand company makes the right bet and the selected sports stars can win gold in the Olympic Games, it will be good for the company in terms of exposure and brand recognition.

Sun Yang, the "king of popularity" of this Olympic Games, is the best example. Early and Sun Yang Yili and Coca Cola, the three companies that signed the contract, have enjoyed the benefits. On August 2, 361, a "bet on treasure", rose sharply after the opening of Hong Kong shares, rising 5.26% in the session. The reporter saw at the 361 flagship store of Tmall that a large advertisement of Sun Yang had been hung on the store's home page, and a model of Olympic champion T-shirt signed by Sun Yang had sold 1268 pieces so far.

BMW is considered to have the best luck and vision in this Olympic Games, because the thunder of betting won the first gold medal of men's individual foil and Xu Lijia won the first gold medal of sailing.

　　 "Related report: Did the British lose in hosting the Olympic Games?

According to British media reports, during the Olympic Games, London's economic indicators did not rise, but fell. The usual crowded shopping malls, hotels and theaters are now empty, and the whole city fell into the "ghost town effect".

Statistics show that the total number of tourists coming to London during the Olympic Games is only about 100000, which is only one third of the number in the same period of previous years.

The report of the British Retail Association pointed out that the British retail industry did not enjoy the "bonus" brought by the Olympic Games. The UK retail industry rose by only 0.1% in July, less than 0.6% in the same period last year. The boost from the Olympics may be short-lived.

British Prime Minister David Cameron once said that this Olympic Games is "worth more than money" and can bring 13 billion pounds to Britain in the next five years. However, investors have questioned whether Cameron's "Olympic economic prediction" can be fulfilled.