Xiang Xiang Tao Fang "To Make The Enterprise As Second Days Will Go Bankrupt" To Do.

"I don't like the idea of rich two generation, but think that the two generation of entrepreneurs is more suitable for themselves."

When Xu Taofang, a post-80s girl, talked confidently about his entrepreneurial path, it was hard for outsiders to imagine that she was the first Shanghai brand of the anti radiation clothing brand CEO, Shanghai Tianxiang Industrial Co., Ltd., and was named "the ten largest youth economic figure in 2007".

Although born in a wealthy family, Xu Taofang, as vice chairman of the Zhabei District Youth Federation, did not enjoy his life. Instead, he grasped the opportunity to play hard in the business world, and he really deduced a young legend who grew up as a strong woman.

Rich children understand that business is not easy.

No big table, no boss chair, no inspirational painting - Xu Taofang's office is so different, but the cartoon image of youth is everywhere.

The style is quite different from the common boss's office, but it makes every visitor feel Xu Taofang's difference most intuitively.

The 5 little bear shaped savings pot is very charming, and the conspicuous place placed in Xu Taofang's office is quite noticeable. One of the savings tanks is almost full of coins.

Speaking of the habit of saving money, Xu Taofang opened his speech: "starting a business is like saving money. It needs to accumulate bit by bit.

I grew up watching my father running a business step by step, and I left a deep impression on myself.

"People often say that the children of poor families are masters of the family. Although the economic conditions in my family are very rich, I have to be independent earlier than my peers."

Xu Taofang recalls that because her parents were busy with business affairs, she learned to cook at a very early age and took care of her brother while she was taking care of herself.

Xu Taofang watched her father start from scratch and work hard to start his own business. In the Spring Festival and the first year of the new year, she worked overtime in the factory to settle accounts, which made her understand the reason why it was not easy to do business from childhood, and this became her earliest commercial enlightenment.

When Xu Tao Fang was in high school, her father decided to send her to study in Singapore, and it was clear that she wanted to send her to bear hardships.

However, Xu Taofang said frankly: "although I studied abroad in business administration, my father did not think that he would succeed in business in the future. I still want to cultivate a more independent life."

Returning to study abroad is determined to be the two generation of entrepreneurs.

Keep in mind that her father wants her to bear hardships. Xu Taofang has been working diligently and diligently while studying in Singapore, and has not been able to live comfortably like many wealthy children around him.

Although many of them did not understand why she had to live so hard, Xu Taofang himself knew very well: "if I want to live a happy life, I would rather stay in Shanghai and study abroad."

"When I was a Chinese tutor, I earned a lot of money a month, which is almost half the salary of the domestic wage earners."

Xu Taofang talked about her time in work and study. She also cultivated her ability to manage money, and opened two separate accounts in the bank: one of the accounts was the money from her family, which was prepared for all her life. Another account was the savings accumulated by her work. Under her reasonable plan, the money was not only enough to cover daily expenses, but also enough to pay for the tuition.

Xu Taofang jokes that when she first returned home after graduation, she still had no idea of starting a business. There was a time when she used to surf the Internet and chat in her father's company.

But her father soon asked her how she would choose her life. She knew she was in another important life.

"I chose to be the two generation of entrepreneurs," Xu Taofang said without hesitation. She admits that she doesn't like to be called "the two generation."

In fact, when the "two generation of entrepreneurs" is under great pressure, they are doing well, and they are said to be sitting on their feet by outsiders.

But even in the face of such pressure, Xu Taofang still firmly wants to work out his own career. This is a proof of his father's interest in the argument, because he was influenced by his father's business from the unconscious.

Salesman

Work hard to open the market

"Now mention radiation protection clothing, whether consumers or peers, we all recognize that" incense "is the loudest brand, but encountered a lot of difficulties at the beginning.

Speaking of his brand of "incense" in the radiation protection clothing market, "personally bring big", at this time, Xu Taofang is in a new world in the hands and feet of entrepreneurship.

Even though her father gave her some money to start up, she did not have much hope for her entrepreneurial idea at that time.

Competition in the garment industry has been fierce and subdivided.

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and

There are many brands competing in the market.

When Xu Taofang broke into the line as a local minority, she was not a bit shy at that time, because she was not in a hurry, but she saw farther than many of her predecessors.

However, the market for anti radiation clothing was launched at the beginning of the market, so Xu Taofang decided to "understand the market demand" at the grassroots level.

She went to a small shop next to the hospital as a salesman to run errands and listen to the opinions of pregnant women as end customers.

First, change the old style to be more beautiful, and then change the detachable style to the side zipper style to make the pregnant woman wear.

"After that, I really practiced a trick. If I look at the stomach of a pregnant woman, I guess I can guess it from eight or nine to ten months."

Xu Taofang smiled to describe his professional degree of selling radiation protection clothing.

With the continuous improvement of Xu Taofang's design in detail, the market of radiation protection clothing has finally opened.

New ideas

Make a big industry chain

At present, the brand of "Tian Xiang" has become the "leader" in the market of radiation protection clothing. Xu Taofang not only sees the market share, but also pays attention to the new ideas in business thinking.

"The first of our company's anti - radiation fabric is from Japan, and now the competitors at home and abroad are going to buy the cloth to us."

Xu Taofang first started from the upstream of the industrial chain, led the company to develop a lightweight and ventilated silver fiber fabric, which is equivalent to occupying the "commanding height" of the market for radiation protection clothing.

At the same time, Xu Taofang also seeks to achieve a breakthrough in the downstream industry chain: "in fact, the customer group of radiation protection clothing is not confined to pregnant women.

Now, learning, working and playing games are inseparable from the computer, of course, there is the need to prevent electromagnetic radiation.

Our company has identified the business opportunities, and recently launched student radiation protection clothing for children. In the future, it can also launch white collar radiation protection clothing for adults.

If we can open our eyes, the market of radiation proof clothing will become very big at once.

"Du Lala's promotion" was the first thing that inspired me after a Book fire, followed by drama, film and television.

When Xu Taofang realized that new ideas of business thinking could be interlinked in different industries, he began to plan to make an article on the derivative industry chain: "Tim incense" has made a name in the radiation protection clothing, and can launch cross-border products around the influence of the brand. Now there has been a pregnant cartoon specially designed for the 80's prospective mother to read, "in the future, we will consider making a drama and shooting a movie."

Business sea ups and downs "born in trouble"

"If you want to be bankrupt in second days, you will be able to do well. If you are satisfied with the status quo, you will see it in a while."

Xu Taofang's heartfelt voice was impressive. She did not succeed in her pioneering career. She had a bit of youthful ambition. Instead, her sense of hardship led to a steady youth.

Meng Zi said, "born in trouble, died in peace."

More than two thousand years ago, the rule of state seemed to be of universal significance to the ups and downs of today's business.

In fact, many successful entrepreneurs feel the same way. They often admit that there is a lack of sense of security in the process of entrepreneurship, and they always worry that enterprises may encounter difficulties or fall into crisis at any time.

There are frequent accidents in business seas. If you are careless, you may lose everything.

Sense of hardship is not a matter of trouble for entrepreneurs. Instead, they should make every effort to prevent risks and prevent risks.

So, to some extent, the sense of hardship is the driving force for entrepreneurs to move forward.

Some "star entrepreneurs" often play the music in the mountains and say that they want to enjoy life. Xu Taofang confessed that they could not learn and could not do it, and that many of the big boss enterprises she came into contact with were very close to the big and small businesses.

Entrepreneurs need to worry about their businesses first, and how many people can be "smart" when they leave their shopkeeper?