China's Swimwear Industry Presents Chaos.

In the summer of summer and the romantic beach beach, we can see many kinds of beautiful eyebrows with various styles. With the continuous development of our economy and the improvement of people's living standard, the styles, fabrics and colors of swimsuits have undergone tremendous changes.

　　 Swimwear It's mainly about the development of women's swimsuits, because men's swimsuits are only a pair of shorts. Apart from the evolution of material, there is not much substantial change in appearance. Swimsuit became a special garment originated in the early twentieth Century, after 1900. At that time, the prototype of swimsuit was nothing more than a dress and skirt. According to the information, as early as the early nineteenth Century, there was a j swimsuit in Europe. However, there was no obvious difference between the swimsuit and the usual clothes at that time. It only wrapped the women from neck to foot tightly, consisting of a tight waist waist long sleeved jacket and a pair of knickers. The fabrics were mostly weir or his wool fabrics. In addition, swimming cap and gloves should be worn when swimming. It shows how the swimsuit is swimming. In the late 40s of last century, it was famous. Bikini swimwear It has become popular, and has also promoted the development of traditional swimsuits in a new direction. At present, swimsuit goes beyond the past in terms of color, pattern and material, forming a new trend of multi color, multi style and high quality swimsuit. Bathing suits are usually made of textiles that do not sag or bloat. In recent years, with the improvement of people's living standard, leisure sports With increased awareness, swimsuit sales also showed explosive growth.

The swimsuit industry in China is in a state of disorder. Most swimsuit enterprises are seriously homogenized in their product image and market image. With the continuous development of China's economy and the remarkable improvement of people's living standard, the styles, fabrics and colors of swimsuits have undergone tremendous changes. Faced with a great variety of bathing suits in the store, consumers are overwhelmed with inability to start. Looking at the swimsuit market in China, it is almost impossible for consumers to name their brands. More than 90% of the market share is occupied by numerous small and medium-sized enterprises. Because such enterprises do not directly deal with consumers, they do not think much about the quality of swimsuits. They are more concerned about the needs of downstream wholesalers and distributors who meet directly with them. "Small boat good turn around", small and medium-sized swimsuit production enterprises each batch of products are not large. Raw materials are basically purchased with the use, and there is no trouble with fabric inventory. Sharp market insight and flexible production and operation mode, so that small and medium-sized swimsuit manufacturers in the bathing suit market dominate for decades. But the existence of plagiarism brand swimsuit design behavior and the quality problems of low price swimsuit products have always been despised, but also one of the reasons why consumers complain most.

According to the analysis, in twenty-first Century, science and technology have penetrated into all aspects of people, and the use of clothing has become more and more extensive. Swimsuits must develop towards styles, colors, fabrics, and environmental protection.