The Success Story Of Tang Jianxi, Chief Executive Officer

First meeting with chief executive officer of China Group Tang Jian Xi Many people will send such a feeling: "Tang Zong was so young." But at the door and office of his company, he wrote his own couplets, poems and other calligraphy. After questioning, he learned that he still liked to write poems and couplets. He was surprised that he still had such hobbies in the fashion field. "Hunan people may like to turn themselves into fake culture people, so do I." Tang Jianxi answered my doubts with a smile.

Young Tang Jianxi is Beijing. clothing College 98 graduates. Tang Jianxi, who studied art and design, began working in 2001. In 2002, CHIC (China International Clothing and Accessories Fair) exhibited great expectations for fashion and fashion industry. After second years of university graduation, he chose to start his own business.

In December 28, 2003, Zuo was formally established in China.

9 years later, he did not seem to be familiar with many people. Tang Jianxi said this is probably related to his humble and humble personality. To reject empty talk and improve actual combat and executive power is his common character with Zuo.

In fact, TCL, who is not good at publicity and promotion and pays more attention to providing professional services, has worked with many famous brands and enterprises in the past 9 years. They include Panasonic, CITIC, Haier, Hisense, TCL, patriot, SWAROVSKI, Pierre Cardin, Shanshan, YOUNGOR, Hai Lan, seven wolves, red beans, red bean, Nanshan, Ruyi, nine herd king, and nature.

In the past 9 years, Zuo China has also had an indissoluble bond with CHIC. There are the brands he serves, the hardworking employees and friends who have been with him for many years.

It's not just booth developers.

"When the company took part in the CHIC, there was a lot of pressure and many people opposed it." Although there were so many people around who objected to Zuo's participation in CHIC for the sake of cost, Tang Jianxi at that time came up with the brute force and stubborn spirit of Hunan people.

"I must persist in opposing others' opposition, because many people dare not do it." Tang Jianxi, who sits in the office building of the ocean international center outside the Fourth Ring Road in Beijing, told reporters.

So, in 2005, Zuo took part in the Expo for the first time. That is to say, in the second years after the establishment of the company, Tang Jianxi began to pay attention to and prepare for joining CHIC, and after several years occupied 54 square meters position on CHIC.

After 4 consecutive exhibitions, Zuo has made clear its core goal: casting the world's most outstanding fashion chain service system, and becoming the "integrated" strategic partner of the enterprise and brand.

If you are a CHIC exhibitor, you may have seen the staff of Zuo Shang international construction company on the days when you set up the booth. They were busy in YOUNGOR, Shanshan, seven wolves, red bean and Nanshan brand. Yes, even if not exhibiting, Zuo often appeared in CHIC, playing the role of booth contractor.

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Of course, what Zuo can do is not only to design and build booths for exhibitors. Some enterprises that participate in CHIC often encounter such situations: setting up booths at the exhibition site and doing activities in a certain hotel. At this time, enterprises will usually find two service companies to build their own booths and decorate their activities. Because the design and construction of Zuo's booth are excellent. Some enterprises will also hand over the stage layout of the event, which will increase the new business of Zuo Shang's company.

　　 Fashion brand 360 degrees Service chain

In 2005, Tang Jianxi independently organized the company's business modules on the basis of unified brand, and was about to operate professionally independent companies. At present, Zuo Shang (Group) owns 4 wholly owned subsidiary companies, including Zuo Shang international construction engineering design, international advertising media, international manufacturing and production base, and Zuo Shang Gao Chuang business consulting. In September 25, 2011, it established a North fashion research center with the cooperation of Beijing Institute Of Fashion Technology. It has formed a 360 degree brand full service chain in the whole country, which integrates architectural design, advertising media, production and manufacturing, business consulting, network technology, education and training, and scientific research, and strives to become the most practical and comprehensive fashion culture creative industry service group in China. At the 2012 annual meeting, the theme of "strategic development year of China Group" was further identified.

"Zuo Shang is going to explore a road of his own in the fashion culture and creative industries." Tang Jianxi seems to have a strong sense of foresaw for his future career direction. "In recent years, we have laid a solid foundation and are going to build up a layer.

On CHIC2012, some enterprises will be the beneficiaries of all round services in China: booth design and construction, layout of activities in the hotel, and even the materials at the exhibition site and event site are provided by Zoomlion.

At first, Tang Jianxi named his company "Zuo Shang image planning company", whose main business is mainly fashion photography, providing VI design and fashion photography album to customers. Now, what Zuo can provide is a complete service chain.

"We are building a complete chain of services, a 360 degree service system is comprehensive not unilateral, is not a whole individual, is the system is not an independent corporate body, not to say simply do shop design or fashion photography or make picture albums to do VI." Tang Jianxi said, "a brand from LOGO design to website construction, photography album, SI storefront design, to store decoration, exhibition booth construction, stage production, as well as advertising communication, marketing planning, can rely mainly on their own strength to complete the customer, we focus on implementation, the team is self built, every field has done a very good professional company." After experiencing twists and turns, he still adheres to his original ideals, and collectivize, systematize, systematize and provide companies with all-round services.

So, Zuo began a new journey. "Fashion industry 360 degree brand full service chain" has become a new goal.

Do fine work first, then strive for strength.

In the process of building the whole service chain, Zuo Shang not only needs to provide comprehensive services to customers, but also ensures the professionalism of every service, and develops to the depth and specialization. Otherwise, it will lose the significance of service chain. "When the enterprise is not able to get professional services and needs, it will not work at all." Tang Jianxi hoped that the 360 degree full service chain should not only extend the chain, but also create a professional degree.

As a booth contractor, Zuo has over 1000 square meters of construction area on CHIC every year. In 2006, Zuo was accused by a customer that you are too greedy. After reflection, Zuo adjusted the business strategy. In the next few years, he strictly controlled the quantity of orders, and launched the "quality strategy" on CHIC to control the amount of acceptance within ten. Zuo Shang no longer pursued the quantity of acceptance, but also valued the quality of the undertaking brand. For this reason, every year CHIC and Zuo declined many customers. Because of the high standard, the higher price has lost many lists.

Although the implementation of quality strategy, Zuo did not increase the price. Tang Jianxi, who pursues simple business, is sometimes more like a knight errant for friends. There was a woman dress brand leader who found Tang Jianxi more than 20 days before the opening of the exhibition. Please help him design and build the booth.

"They were led by others and found us at the last minute." Even so, the cost of service proposed by Zoe is also within the reasonable profit range, which makes customers feel that Tang Jian Xi is full of loyalty and is willing to stand up and not crush customers.

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"Even if it is a bucket of drinking water, we will provide customers with the right place, which is part of the service." Many years ago, the reason why Zuo Shang was able to do it was that a client was able to tell the reason why he was able to provide the best service. Many people will become snobbish when they grow up, but Tang Jianxi is willing to keep the original simplicity and provide sincere and sincere service to the customers. Until now, Zuo has sometimes done something that many people seem to be suffering from.

Today, Zuo Shang international construction company has become the best design organization in the SI design industry, and striving to become the world's leading SI design organization. SI is the core business project, extending the new proofing shop decoration, annual store design, container batch production, nationwide store decoration, online dynamic display shop design and other services. Zuo Shang also launched the "annual space design overall solution". Enterprises are not only storefronts, exhibitions, including office environment, activity stage, they can be packaged to let them serve.

Zuo Shang International TV company's TV drama advertising project is a new business module, so that Zuo has its own unique advantages in media communication. And Zuo Shang Gao Chong also began investing in mobile Internet brand APP mobile mobile client project to carry out independent innovative research and development.