Cashmere Cheongsam Shows Unique Charm

　　 Cashmere Cheongsam is attracting more and more women's attention, and various cheongsam improved by high-tech elements are particularly popular in the clothing market. Shanghai Qianyue Industrial Co., Ltd. takes cashmere cheongsam as its main product. The cheongsam designed independently and improved meticulously shows the perfect combination of fashion and classicism, which makes the wearer exude incomparable charm and elegance. In this regard, the reporter interviewed Li Ri of Shanghai Qianyue Industrial Co., Ltd.

Reporter: Cashmere cheongsam Why is it the company's main business?

Li Ri: With the popularity of retro dress in the fashion industry, cheongsam has also won the favor of many women. More and more fashionable women choose cheongsam as a necessary dress for attending official events, even extending to daily dress. The company seized this potential business opportunity, relying on the sensitivity of designers to international fashion and the rich experience of the company's plate makers, in the process of garment design, it integrated international fashion elements into China's traditional cheongsam, changed the fabric and color of cheongsam that has remained unchanged for decades, and created a new variety of cheongsam woven by computer flat knitting machine.

Reporter: Cashmere cheongsam is a narrow sales field. How does the company develop market ?

Li Ri: As a market operator, we will enhance the effectiveness and pertinence of our services according to the different needs of customers, and subdivide the market to expand the company's sales field. First of all, strengthen the construction of corporate culture, improve the overall quality of all staff, innovate the operation and management mode, and strengthen team cohesion. Secondly, the establishment of the integrity management system is the core cultural connotation of improving the brand awareness and competitiveness of the market. The third is to improve the comprehensive operation service capability. Increase the collection, analysis and judgment of industry information, master the industry information, fashion trends, price trends and consumption trends that are consistent with the market development and the development trend of the clothing industry, and use them as the basis and reference for decision-making, so as to reduce the business risk caused by blindness in the business process. The last is to open up a new battlefield of network marketing.

Reporter: What are the characteristics of product positioning?

Li Ri: When the market tends to be saturated and relatively mature, products and marketing methods tend to be homogenized, the difficulty of market segmentation increases, and the difficulty of competition also increases, so we choose another way. Our company's product orientation is middle and high-end modified cheongsam, and the cheongsam fabric is mainly made of cashmere, a high-quality material. In terms of manufacturing technology, the company devotes itself to the new product of printed cheongsam woven by computerized flat knitting machine, which changes the traditional method of making cheongsam with silk, cotton and polyester fabrics, so that the improved cheongsam produced has a large flexibility, which is relatively lower than the general fabric in terms of body size, and because it is woven from yarn, it has a good feel and comfortable wearing, The color and printing combine the international popular elements, which are novel and unique. The price of the product is medium, and it is deeply influenced by Female fashion Love.