How Chinese Garment Enterprises Release Positive Energy During The London Olympic Games

At the London Olympics, more than 60% of the Olympic products, such as clothing and mascots, were made in China.

Before the opening of the Olympic Games, Henry Reid, the majority leader of the United States Senate, and John Boehner, the speaker of the House of Representatives, caused a dispute about the fact that all the participating costumes of the United States Olympic delegation were "made in China". American public opinion said that China had already taken the gold medal from the United States before the Olympic Games began.

In contrast, in July, China took the initiative to "slim down" clothing Enterprises are not in the minority. The reason is that the industry is depressed this year. Since the beginning of the year, "inventory door" and "big store closing" have become the key words of clothing enterprises.

An expert said: "If all Chinese garment enterprises stop production now, Chinese people don't have to worry about having no clothes to wear. Now the total inventory of all enterprises is enough to sell in the market for two years."

The positive and negative appearances make the author reflect: How can Chinese garment enterprises release more positive energy instead of negative energy in the second half of the year?

In fact, the dilemma of Chinese garment enterprises began to emerge in 2008. The appearance is much the same as it is now: costs are increasing, external demand is decreasing, and a large number of enterprises are struggling to survive in internal and external troubles. However, the subsequent easing of financial policies led to a blowout growth of the industry with the support of funds.

In 2011, the industry began to experience overcapacity. In the process of the continuous fermentation of the European debt crisis, low-level expansion became a bitter drink for the entire industry. Many garment enterprises have seen negative sales growth, with output rising but sales declining.

In the face of a wave of financial crises that have not yet been settled and have arisen again, some brands are looking for countermeasures for a smooth transition, while others are trying to break through the difficulties. In order to find a road suitable for the development of the clothing industry, creating a self owned brand has become the current highlight.

Then look at the export-oriented "Made in China" enterprises that are cultivating their internal skills in the process of expansion. They have spent their funds on equipment upgrading and new market development. When the markets in Europe and the United States continue to be depressed and domestic production costs continue to rise, the prepared enterprises are reborn in the crisis and the industrial upgrading is quietly completed. In this process, the author also hopes that local governments and relevant departments can make corresponding policy guidance to help enterprises find their own direction from a macro perspective.

Before globalization, the biggest problem faced by local enterprises was how to gain greater recognition in the local market, and blindly advocating foreign brands almost killed the positive energy of all Chinese clothing enterprises. How to find a road of independent development and continue to develop is a difficult problem faced by many garment entrepreneurs.

In order to find the answer, many garment entrepreneurs have participated in EMBA learning, which is probably one of the reasons why these enterprises continue to grow.

In my opinion, clothing enterprises should take the road of sustainable development in the future, find new growth points, and achieve industrial transformation is the inevitable way to resolve the bottleneck of development. Finding the right starting point and breakthrough is the key.