Interview With Wu Zhiyong, President Of Beijing Manvaska Clothing

Host: Hello, everyone. Our guest for this interview is Beijing Comansky Mr. Wu Zhiyong, Vice President of Clothing Co., Ltd. Hello!

A: Hello

Host: We know VISCAP It originates from Italy. Italian fashion usually gives people an impression of luxury and nobility. What is the background of the origin of VISCAP brand?

A: The host asked about the Italian style of VISCAP's clothing. The style of this brand often has a lot to do with the creation of its founder. Our designer is Yuan Bing, one of the top ten Chinese designers. He has traveled in Europe for many years and has a deep understanding of European culture and art. Many of his styles naturally have many Italian shadows. We have an offshore design center in Europe, so our overall style is more Italian.

Moderator: What is the design concept of the two series of VISCAP LADIES' and VISCAP MEN's under VISCAP, and which consumers are targeted?

A: It should be said that our two series, one is women's fashion LADIE's, the other is men's fashion MEN's, are fashion equipment tailored for fashion elites, and our sense of design is very strong.

Moderator: We know that in 2012, VISCAP invited Fan Bingbing as its spokesperson. What was the consideration? Is there any cooperation other than endorsement? For example, inviting Fan Bingbing to participate in the design?

A: Yes, the click rate of Fan Bingbing is really high. We held a big press conference in Shanghai on December 15 last year. At that time, we officially signed a contract with Fan Bingbing on the spot. She became our image promotion master for two years and our usual spokesperson, Our cooperation department with her was limited to the use of only one image. At that press conference, Fan Bingbing also said that this fashion was the one she liked at the first sight, so this was the fashion that Fan Bingbing fell in love with at the first sight. Coincidentally, the advertising slogan we launched this time is now in some of our media are promoting VISCAP fashion, This Fan is a perfect match with Fan Bingbing's Fan. Yuan Bing and Fan Bingbing of our designer are the same word, so we are a combination of both. Since the last press conference, on the one hand, we have been working on Fan Bingbing's series. Of course, Fan Bingbing wants to enter the design industry, so we will later launch a product line of Fan Bingbing. This is product cooperation. On the other hand, of course, as a star with high fashion attention, Fan Bingbing has a high flash point. She is also a fashion queen and a red carpet film queen, We will enter into his implantable cooperation for several of her films this year. Recently, we will discuss with her producer about several of her films. We will do some implantations. This effect will be good, but the effect of costume drama will be poor.

Moderator: In 2011, VISCAP introduced a new strategic partner, Lenovo Investment Group. Lenovo is a computer manufacturer, which has nothing to do with fashion. What kind of fate prompted your cooperation?

A: Your question is very good, and many people will ask why Lenovo Group invests in us. Let me introduce that Lenovo Group is not only a computer maker, but its annual output value can reach more than 200 billion yuan. It has a lot of industries, real estate, and investment. It is Lenovo Investment Group that invests in us, It still belongs to Lenovo Group, so the cooperation between Lenovo Investment and VISCAP is a process of mutual attraction, mutual appreciation and mutual choice, because we see that its growth in the clothing consumption field has been relatively stable, and the market foundation has been maintained very large, Lenovo's choice of VISCAP as its investment partner should have his own considerations and far-reaching plans behind him. At the same time, we certainly welcome this cooperation, because he has given us a large platform after all. No matter the fund platform, all aspects of the platform have enabled us to better develop. The size of our market and the speed of promotion since Lenovo's capital injection, Including the launch of Fan Bingbing's image ambassador, which has brought great help to VISCAP.

Moderator: How many times does VISCAP come to the exhibition this time?

A: This exhibition has been held for about five times. This time, I think it's still good.

Compere: What do you think a good fashion should have?

A: I think the core of a good fashion is that designers should have their own ideas in it. They should achieve it through good fabrics. Of course, a good channel is needed to display this product. Now your channel determines your brand positioning, so what channel your fashion is sold in will also bring direct shopping experience to this consumer, It brings direct judgment on the brand, so our recommendation on the brand structure and retail industry is the human goods store, one is the goods store, the other is the store, as well as personnel management, VIP services and other aspects.

Moderator: Weisskay's clothing Will it let those designers pay attention to the fashion trends of the four fashion weeks every year and then add their own brand ideas into it?

A: In fact, we may not pay so much attention to these fashion weeks, because we are following an original design, so we may absorb less from them. We are more following our own style orientation, and then the combination of our own product series and categories.

Moderator: I believe that some of their original styles will be more attractive to today's young consumers, because after all, many consumers like innovative things, do not like to wear the same clothes as others, and like to reflect their unique personality. Today, I would like to thank President Wu for taking the time out of his busy schedule to participate in our interview. We hope Veskey will do better in the future.

A: Thank you.