Taobao Has Gone To The Top Of The World.

The brown waxed sheepskin leather shoes are purchased in Guangzhou big shoe city, the price is 100 yuan.

It is understood that in the domestic "he she" counters, the authenticity of the unified price of 839 yuan.

Last week, I wanted to buy a pair of "he she" brand on Taobao.

Miss Yi was shot in the middle of misfortune, and the new shoes that she looked forward to were actually a pair of cottage products that looked like gods.

What is even more ridiculous is that this cottage product comes from a wholesale shoe market in Baiyun District where it lives.

Event

Miss Yi said that she was hesitant about online shopping, and now she dare not buy anything online.

Miss Yi: did Taobao buy shoes to "pick up a big bargain"?

Some time ago, Miss Yi picked up a pair of sandals and sandals in the "he she" counter.

Unfortunately, after trying several shopping malls in Tianhe City and modern department store, no shoes were found.

Later, I heard the introduction of my classmates, and I plan to find a seller in Taobao.

In Taobao's search for "he is genuine," Miss Yi suddenly dazzled, and there were more than 5 kinds of light sandals, let alone those inspiring publicity pages.

After a hard night's screening, in the seller's "Nanhai light fashion city" repeatedly promised "100% genuine", "fake ten," "unconditional return", "accept the counter inspection", Miss Yi doubted in this city seller's store spent 158 yuan to shoot the pair of long-awaited sandals.

"His product description is" he he 2012 counters genuine comfort slope and high-heeled leather chain chain toe Rome sandals. "

Look at the picture, like I tried it on the counter, I felt that I had picked up a big bargain.

But when Miss Yi opened the parcel enthusiastically, he was disappointed: "the shoe box is" he he "is right, the appearance is also very similar to the authenticity of the counter, but once you get it, you can see the difference.

Miss Yi said that although the color and style are different from those of the counter, the texture and workmanship of shoes are normal.

"The address was sent from Baiyun District, and I guess it was high imitation because I heard that there was a wholesale market for shoes.

To tell you the truth, I was a little greedy at that time. The shoes of 400 yuan in the shop were only 150 yuan in Taobao, so the credit was quite high, so there was still a bit of excitement.

Subsequently, Miss Yi and the seller were hard at work and finally returned successfully.

Miss Yi was indignant at the behavior of Taobao sellers, "if I spend 150 yuan on shoes, or I intend to buy fake products, I will admit that the quality is bad.

But their propaganda materials have repeatedly stressed to me that they are genuine products, but they are fake products bought from the Baiyun District of my life. It really makes me angry.

Seller: promise absolute counter quality

In the Taobao search column, enter "BELLE genuine", only ladies' single shoes have 65 thousand related records.

According to the sales volume, the top 10 products are from Guangdong.

Reporters entered a shop called BELLE shoe cabinet flagship store, BELLE, "he she", "Staccato", "best picture" and other brand-name women's shoes.

The two pages of the company's "3rm35 RM35 check with the sheepskin sandals" were introduced into the eyes of the following lines: the "BELLE genuine counters, supporting the inspection, accompanied by the small ticket of the counters, 188+'s national postal package + Gift", and then attached the "six point commitment" of the shop, 1, 100% real pat, 100% real leather and 100% non chromatic aberration; 2, 15 days unconditional return; 3, accessories: original box, qualification certificate, three package truck dust-proof bag are all complete; 4, super long bag after-sales service; 4, buy freight insurance; and collect, try free, try to buy home, try it out, dissatisfied, inappropriate, do not affect the sellers. Click on the most popular video shop "BELLE" 2012

48 hours back, freight shipment seller commitment.

When the reporter consulted the seller, he repeatedly stressed: "dear, please rest assured that our shoes are 100% authentic products, accept the counter inspection, there is no reason to accept the refund within 7 days."

However, when the reporter said he was also in Guangzhou and asked to try on the store, the seller said he had no entity shop, only to do network marketing.

The dynamic rating of the store was opened in the past six months. Although the "baby's description", "seller's service attitude" and "seller's delivery speed" were basically the same as those of the same industry level, the rate of refund in the past 30 days was as high as 14.45%, much higher than the average value of 6.92%.

The reporter then looked at the credit standing of several other Taobao "his women shoes" sellers in Guangzhou, and found that the refund rates were several times higher than the industry average.

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Tracing to the source

Fake shoes come from the wholesale market of Huanggang.

"Taobao sells a lot of fake shoes.

Sellers in the introduction page with some PS pictures and rendering text, and then make various commitments, false.

Mr. Xu has been running a leather bag shop for 3 years in Taobao, and has been doing well in business.

He told reporters that in the vicinity of Huanggang Road near Baiyun District in Guangzhou, there was a large wholesale market of footwear.

Among them, the size and influence of Guo Da shoe city is the largest.

These shoe shops sell mainly "BELLE", "he she", "kisscat", "Teenmix", "Staccato" and other brands of high imitation women's shoes, the price is 80 yuan -150 yuan, not as good as 1/10 of the counter.

And around the wholesale market, many Taobao sellers who live in the long term renting houses earn the difference by selling fake shoes.

"These people do not need to store goods, as long as they hang their shoes on their own Taobao shops and introduce pictures. Someone buys them temporarily and goes to their own wholesalers to get the goods without taking risks.

But it's far from the urban area and the pportation is inconvenient, so many people simply live near here and come and go conveniently. "

Mr. Xu has no choice but to say that many of the less experienced buyers of Taobao can easily be encouraged by the introduction of fake products that are very incitement, and feel that they have picked up a bargain.

Mr Xu said that even if he had a genuine source of goods, he was too late to set foot in the Taobao shoes market.

"I'm afraid I can't make money.

Their shoes are low in cost, and the price at any price is much cheaper than my lowest price. "

Mr. Xu said that sellers in wholesale markets often call their shoes "factory tail sheets", but most of them are produced by unnamed shoe factories such as Guangzhou and Dongguan. After copying the styles of brand manufacturers, they are directly OEM, and their quality and material are uneven.

"They know you can't take the counter to check the goods, and the staff of the counter will not help you to inspect the goods, so they dare tell you 100% genuine products.

Even if the buyer finds that they are fake shoes, they are not satisfied with the return, which will cost most of the freight to the sellers, but there are still many people who are afraid of trouble and simply wear them.

So the seller's credit is not low, sales are also large, attracting more people to buy. "

Quality Supervision Bureau: increase penalties for counterfeiting and selling

As the hub of international trade exchanges, there are many wholesale markets in Guangzhou, among which there are many poor sellers who are inferior. The relevant departments in Guangzhou have also been calling for more efforts to crack down on the source of counterfeiting and counterfeiting.

In July 26th, Guangdong province deliberated on the regulations of Guangdong on investigating and dealing with the production and sale of counterfeit and shoddy commodities (Revised Draft).

After this revision, the regulations have greatly increased the penalties for counterfeiting and selling, and set up a special investigation and punishment mechanism.

Ren Xiaotie, director of the Guangdong Provincial Quality Supervision Bureau, suggested that we should increase the compensation for victims or those whose interests are impaired.

"I feel that it is better to pay for a bankrupt than to lose it."

Ren Xiaotie believes that the deterrent of counterfeit sellers and consumers is not as good as the compensation for victims.

Guo Da shoe city: Taobao sellers sell fake products here.

According to Mr. Xu's clue, the reporter came to the legendary "cottage shoe product base" in the afternoon of July 30th.

At 4 p.m., the reporter came to the Huanggang intersection at Baiqing District, Guangzhou Qinggao expressway. Next to the highway, there were few people on the road.

According to the tips of a nearby grocery store owner, it's about 10 minutes' journey to the west, and a white three storey building is known as Guangzhou big shoe city.

The reporter estimated that from the Guangzhou Railway Station to take bus 228 to Huanggang intersection (Qing Cha Road) get off, have to take 14 stops, spent 1 hours and 10 minutes.

Will there be business opportunities in such a remote way?

Walking into the big shoe city of Guangzhou, contrary to the deserted streets, there are many people who are busy shopping for black plastic bags or simple carts.

00 scattered shops, many people are packing shoes boxes, ready to send express, and some girls look like students are also wandering around here.

Like other wholesale markets in Guangzhou, one storey is divided into rows of shops, each of which has a variety of shoes in more than 10 square meters.

Among them, BELLE, he, Staccato, kisscat, Saturday (002291, stock bar) and so on, is the main brand on the first floor, the price is 80-150 yuan.

Some of the old models also offer special offers. Compared with the brand names of thousands of stores, this is indeed a real benefit.

The reporter posed as a customer into a shop on the first floor.

On the two level shelves, there are many fashionable styles of women's shoes. There are two piles of "he she" shoe boxes stacked in the corners of the corner. At first glance, they really think they are brand monopolized.

"My shop is the latest style of the big store. The material and quality are the same as the counter. There are any number of codes, both retail and wholesale. If you want more, you can go to the warehouse to get the goods."

A shopkeeper enthusiastically recommended several popular styles nowadays, and the reporters said they should try a pair of BELLE's sandals and sandals.

While the salesman went to the warehouse to get the goods, the reporter began to talk with the shopkeeper.

She said that all of these shoes were made of surplus materials such as BELLE and other large brand factories, so the quality of workmanship and quality was better than those of some shoes that were not OEM.

Due to the lack of many links in the middle, the cost is greatly reduced. The price is less than 1/3 of the counter price of the counter, and a pair of shoes can earn about 30 yuan.

"Now many Taobao sellers are getting goods from me. They live near here, and they come to deliver goods with orders.

There are also some college students in Guangzhou who come here, so business is good. They usually sell at least more than 10 pairs a day and more weekends.

When reporters asked where the shoes came from, the shopkeeper seemed extremely cautious about what they called factory tail goods.

More than 10 minutes later, the salesman brought a box of purple shoes that were also "his" labels.

"Is it not BELLE that I saw just now? Why is this shoe box" he she "? For the reporter's question, the shopkeeper explained that the shoe boxes and accessories of the whole big shoe city are all from the" he she "factory, but the shoes are affixed with different brands according to their styles and materials.

But after a closer look, it is easy to see that the shoes are not uniform in color and rough in edge packaging, which is far from the counter.

Look inside the BELLE sandals, although the style is similar to the counter, but the texture and weight are slightly worse, not the shopkeeper's "identical".

According to press reports, the big shoe city usually starts at noon every day. The 4 and 5 o'clock in the afternoon are the prime time here. Wholesalers, sellers and some customers from all over the world gather here to concentrate on the shoe cleaning.

Although the seller has repeatedly insisted that the factory's final order, but the reporter found that most of the big city shoes city stores have "he she", "BELLE", "Teenmix" and other brands of women's shoes to sell, there are also some other footwear wholesale markets around the Huanggang intersection, such a large number of goods is not allowed to "end single" question mark.