Electricity Supplier: Clothing "Bundles" Multi Category Marketing To Achieve Product Self Labelling

online shopping

The ultimate joy should be the conversion of clothing collocation to the trend of overall purchase.

Now, with "star collocation" as a weathervane, women with different temperament have different styles of collocation, which is a way to sell electricity from clothing items to multiple products.

This form of combining clothing sales with model shows will enhance the taste of the clothing of the whole nation.

From clothing items to bundled sales

With the development of e-commerce, the competition between them is more than price competition. In future development, who can provide consumers with more intimate services, their customers' viscosity will be stronger and their status in the industry will be more stable.

As one of the hot selling categories of online shopping, clothing has gradually shifted from simple single product purchase to the overall style of matching.

At present, there are many two-way sales of skirts, bags or trousers and shoes in the electricity supplier. Industry experts believe that the clothing matching will cover all aspects of clothing, except clothing.

And accessories and even suggestions for complements will emerge one after another.

One of the reasons why it is developing rapidly is that clothing online shopping has low permeability and huge potential for development in the overall online shopping. The second is the high repetition rate of clothing and the fast demand frequency.

According to micro-blog consulting (micro-blog) data, the size of clothing online shopping market has reached 105 billion 240 million yuan in 2010. By 2014, the overall size of the apparel online shopping market will reach 519 billion 500 million, accounting for 27% of the total online shopping market.

Among them, clothing matching is the key demand of online shopping consumers. It is also one of the effective means to integrate resources from e-commerce providers and get rid of price wars.

More importantly, giving consumers the reason to stay on the website brings more convenient and practical shopping pleasure, making online shopping websites a consumer's personal cloakroom and clothing collocation consultant.

From learning from stars to self labelling

When it comes to clothing collocation, the most influential ones are stars and costumes. They are the weathervane that leads the fashion trend.

European and American, Han, fan, mixed, sweet, retro, and mori, Queens, fan, and other personalized dressing style alternately appear, become the reference of ordinary people's daily collocation, people's dressing style and their temperament are more appropriate, eventually become a kind of self label, forming a unique style of the individual.

Usually, the choice of fashion models has stars of different qualities at home and abroad, as well as a popular red line with the Internet.

Lim Yoona, a member of the Korean girlfriends, wore cherrykeke Bohemia chiffon dress, Chen Yao's Queen Fan Er's black bra and trousers, and so on.

In addition, Internet red men choke little chili peppers, model black, daring people and so on. With the changing style of dressing, many Internet people are concerned.

In Dangdang net (micro-blog)'s thematic page, the above mentioned stars Yoona and Chen Yao's clothing are all involved. At the same time, combined with this summer's hot style, we choose the hot spots of network red people to match the rich topics.

For example, this summer popular leg pants, long skirts, square bags, rough heels and other single products, combined with candy, color, broken flowers, printing, lace, chiffon and other popular elements, even if it does not match the ordinary people, refer to these stars or red man's dress, can also match the bright clothes.

It is understood that the first selection of star collocation includes 13 kinds, including fresh fan, Queen Fan Er, retro fan, mix and match fan and so on. The clothing comes from all the flagship pieces of Dangdang clothing mall. The brands involved include clothing cherrykeke, Taiping bird, MINI COCO of bags and shoes, and the brand of ah kasha, etc. the price of the single item is one to forty percent off of the market price, and the style of dress is wide, covering 18 to 40 years old.

The industry believes that the traditional e-commerce platform is the introduction of clothing and model display, innovative electricity providers, will integrate the two into the direct sale of goods, from the clothing style to clothing selection and clothing purchase of the integrated operation, while also accompanied by a genuine low price and mature logistics services.