ROOKIE Strong Brand Of Children'S Clothing To Enter The Chinese Market

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Retail giant HADDAD ROOKIE's children's clothing brand integration store has entered China, and is working hand in hand with Yongxing children's wear professional production Co., Ltd., Xiamen Yongxing Dongrun Garments Co., Ltd.

The company mainly concentrates on the operation of the global brand of children's clothing: Nike, JORDAN, NIKE ACTION, NIKE LICENSED TEAM SPORTS, Levi 's, converse, s, and so on.

In China's four children's clothing market, the ROOKIE will accelerate the shuffling speed of children's clothing brands.

With the entry of some mainstream international brands, the market structure has also changed quietly, and domestic brands have gradually withdrawn from the main shopping malls of the one or two tier market, and the progress of further shuffling has begun to appear.

ROOKIE's children's wear

It has the most powerful competitive advantage. Its positioning is the two modules of sports, fashion and casual children's wear and teenage clothing. It will involve children's clothing and teenage clothing market segments, collect different styles and brands and products, provide a comprehensive shopping environment and professional services, and dominate children's wear market.

ROOKIE Globalization

Integrated mode, which integrates many brand resources advantages, and the professional channel operation ability of children's clothing brand integrated aircraft carrier is set sail in China in 2012.

ROOKIE brand integrated store will open its first flagship store in Beijing Blue Harbor in August this year, and assemble its NIKE KIDS, NIKE ACTION, CONVERSE, JORDAN and other brands.

At the same time, the first CONVERSE children's clothing in China will also be launched in Beijing, Shanghai, Xiamen and other places to carry out the CONVERSE KIDS (CONVERSE children's wear) separate shop. Its classic, casual and fashionable style will bring more surprises to CONVERSE fans.