Behind The Scenes Of Chinese Made In London Olympic Games
About 60% of the official souvenirs of the 2012 London Olympic Games were made in China. The Olympic teams such as the United States choose to wear Olympic uniform in China, the entry of the host British team and the costumes of the London Olympic Organizing Committee and umpire, totaling 11 thousand sets. Suit The dress is produced by a garment manufacturer in Yantai, Shandong.
Some people say that the Olympic Games are a competition of manufacturing all over the world. A large number of "made in China" shows that China has won the competition.
The actual situation is not optimistic. The foreign trade processing enterprises behind "made in China" are feeling the coolness from the global manufacturing industry. Compared with the "made in China" in London Olympic Games, Adidas's news of closing the Suzhou factory is more meaningful.
Because of lack of brand, domestic foreign trade processing enterprises are rarely known and are subject to authorized brands. And clothing, footwear, toys and other traditional manufacturing industries that have supported China's development for more than 20 years have been hovering around low profits because there is no brand.
At the Olympic Games, New Zealand, Spain and other teams appeared on the costumes of Anta, Lining and 361. This is a signal to mold the brand to achieve "made in China" sustainable development. The Dalian Dayang group, which provided clothing for the US team, launched its own high-end brand "creation" in 1995. However, it was only until 2009 when Buffett was recommended by "stock god" that the "Genesis" brand was gradually recognized.
The experience gained by Chinese traditional garment manufacturing industry in the past 20 years can be directly brought to the development of tourist commodities. Today, Beijing is vigorously developing the tourism commodity market in Beijing, creating the "Beijing gift" brand. Outstanding enterprises sprung up in the industrial chain of tourism commodity production, R & D and marketing are facing unprecedented opportunities. Some forerunners have embarked on the road of brand marketing.
With more and more tourism production and marketing enterprises going out of the stage of OEM, more "Chinese brands" will replace "made in China" and appear in souvenirs market in major cities at home and abroad.
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