Designer Shoes Can Be Seen Everywhere. New York Fashion Shoes Are In Line With The People.

The shoe industry is undergoing a pformation. Some high-end brands, such as Charlotte Olympia, Nicholas Kirkwood, Tabitha Simmons and Alexandre Birman, are occupying the share of the retail market.

However, this is only a small safeguard, such as Manolo Blahnik, Jimmy Choo, Prada, Gucci, Chanel, Yves Saint Laurent, Christian Christian and so on.

Of course, the designers mentioned above have raised their position in the hearts of those who pursue the trend of fashion (Yi Chuzhong).

New York, USA -- designer brand

Visible everywhere

Those department stores attach particular importance to the classification of products. They are investing a lot of capital to renovate their flagship stores.

Last week, Barneys New York launched a new design footwear store on the five floor of its store. In 2007, Saks Fifth Avenue made the same changes on its eighth floor, but last month they made additional store extensions.

"From the choice of shoes, people are pursuing an avant-garde fashion, which enhances our enthusiasm for selling shoes," said Elizabeth Kanfer, director of Saks's Fifth Avenue.

When we introduce and sell more and more brands, the more they will become a major design product.

We need these designer brands not only to increase the level of freshness, but also from a commercial standpoint.

Because the main brands will only become too strong, so we need to think about the main products in stores later.

Those emerging brands will no longer be "emerging", but they will also become an important part of our sales.

Last September, WWD reported that the fastest selling designer shoes in the retail flagship were wedge-shaped boots from a series of suede soles in the fall Kirkwood2011 series, which were sold in Burgundy and sold for $1540.

But Kanfer explained that the incident was not universal.

When Kirkwood 's designed products come to New York (which can also serve as a test soil for a new brand), customers usually do not know who these designers are, in a small number of retail outlets in the downtown area, and some places that are not representative. Retailers do this just to update their products.

Kanfer said: "in the next few years, we hope to change these brands (Kirkwood, Simmons and Brian Atwood) to other locations for sale.

We hope that these new brands will become more market place, and we can provide them with more stores.

This is our direction for the development of footwear (brand).

Kanfer also points out that the Simmons autumn series has been launched on the website of sak.com, and will soon sell their products at New York flagship store and Boston point.

In this group, Atwood was the first person to be accepted into the designer's brand footwear circles.

In 2001, he released a series named after himself, which is now the main product of selling stores.

Kanfer said: "he has broken away from the protection of new brands and has entered the ranks of successful emerging brands."

For the "new brand defense war", a French brand named Alessandra Aperla, one of the fastest growing brands, was designed by designer Lanvin, who was known for its elegant and unexpected details in his architectural design.

His product range (price from $600 to $1000) was developed by Saks at 2010 when he rose rapidly in the spring of 2011.

Today, his products are available in 60 stores worldwide.

It includes Harvey Nichols, Luisa Via Roma, L 'Eclaireur, Opening Ceremony Tokyo and, Ceremony.

As far as the United States is concerned, its products are sold in Saks, Scoop, Stanley Korshak, Fivestory and Fred Segal.

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Lanvin said: "this is a diversified development stage of footwear design.

There are many talented designers around me.

For example, Simmons, Laurence Dacade, Gianvito Rossi, each of the designers listed, has successfully developed their naming brand.

For her own brand, Lanvin pointed to the heels she painted and introduced her 2011 autumn and winter products. The theme is a carol of Picasso cubism.

The handmade heel is designed for the development of 2012 autumn and winter series. It is a lightweight, rectangular structure.

Lanvin will show her spring and summer plan in 2013 next month, and she has designed a new model named "Lady Cat".

This is a pair of "strong tropical tropical green" snake skin and suede leather as a material, around the ankle strap around a curved paw design and decorated with five similar spine pin sandals.

Ken Downing, fashion director and vice president of Neiman Marcus, believes that Charlotte Olympia will become the next most important footwear brand in the footwear industry.

Although Downing takes note of the fanatical fashion effect of Charlotte Olympia in the industry, he believes that it still needs to find a way to become a household name brand.

He also compared Simmons with Charlotte Olympia, calling her understanding and ability for the pulse of fashion.

As the brand's development trajectory helps, the slogan "not only happens when it happens, but before it happens."

Simmons, the finalist of the new fashion fund of CFDA, told WWD that the shoe industry has changed a lot. In the past, only three or four big brands were active, and now people prefer to develop new brands.

In the past few seasons, Simmons was always asked to use classic colors in her shoes, and she thought her works would become Queen Victoria's boots somewhere.

Like Simmons, Alexandre Birman last year, the main category of shoes made of leather material has gained twenty-five percent sales growth, in which Britain is the fastest growing market.

Today, there are 150 stores in the world, including 74 in the US, and the main department stores are Saks Fifth Avenue, Neiman Marcus, Harvey Nichols, Lane Crawford and Printemps.

Birman already owns an independent store in St Paul. Next month it plans to open second stores in St Paul's melon store.

Nicholas Kirkwood has also seen a strong increase in its brand.

Since 2010, their business has expanded by two times, and 140 stores have been opened in 36 countries.

Since its launch in 2005, the brand has become synonymous with unique materials and innovative structural design. For example, their fast prototyping technology, also known as 3-D printing technology, can produce unusual heel modeling.

This process was used in the spring series of Rodarte 2011 to create wedge-shaped abrasives for silver wood effect.

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Kirkwood said that since the launch of the 2005 brand, they have expanded their product range from $595 to $2500 shoes.

The size of shoes and the size of heels have doubled.

Kirkwood said that fewer and fewer people are now concentrating on flat shoes instead of paying more attention to high heels. Two or three years ago, everyone was concerned about making shoes more exaggerated, and now this idea has faded away. In fact, this is the cycle of the fashion cycle.

In May, Kirkwood also celebrated the opening of second independent stores in Meatpacking District, and opened the first store in London in the same period last year.

But when a customer asked about the difference between buying a pair of Kirkwood toes and a pair of Jimmy Choo or Manolo Blahnik shoes, there was not much difference between the Net-a Porter purchasing manager Sasha Sarokin.

Downing agrees with this. He pays more attention to modeling rather than branding.

Downing said that when Neiman Marcus shoppers' curiosity drove them to seek a pair of shoes that could attract them, and she didn't own them, they focused on fashion trends and colors and wanted to get them immediately, and the designers of those shoes were not so important.

When consumers buy fashion products, this is definitely not necessary for consumers.

Downing and Kanfer said that women would buy such caliber shoes. Their emotions played a great role - they were ultimately looking for new products.

Downing added that "sex and the city" raised concerns about designer spleen products, and at the very beginning, Louboutin pushed designer brand shoes onto the show.

In fact, they have paved the way for talented young people to express their thoughts and their talents in the stage of fashion footwear.