Medium And Small Shoes And Clothing Enterprises Have A Right To Speak.

This year, influenced by the international environment such as the US subprime mortgage crisis and the European debt crisis, foreign trade orders have generally been reduced, factors cost continues to rise, financing is more difficult, and profit margins have been greatly reduced. Some enterprises, especially small and medium sized enterprises, face many difficulties in production and operation.

These conditions also exist in Wenzhou, Zhejiang.

According to the survey of Wenzhou SME Development Association, about 20% of the more than 30 SMEs in Wenzhou are in a state of shutdown or semi shutdown.

Wenzhou shoe leather industry association information shows that

Since the beginning of the year, there have been more than 70 production failures, and shoe enterprises have dropped from 5000 in 2003 to 2600 this year.

Other enterprises such as glasses, small household appliances and other industries are also worried.

Enterprise production workshop

In a regular forum on the pformation and development of export safety shoes, an executive general said: "making shoes for so many years is the price of this year's own words, with the right to speak of pricing, and frankly speaking, the key to pformation is the change of ideas, the change of ideas, and the success of innovation. It is the pformation that won the world's high-end market orders."

The boss's speech caused a stir at the forum, which not only let the eyes of the colleagues, but also let the author be one of them: under the circumstances of the current downward trend of foreign trade, what made the boss so bold?

Increasingly sophisticated management

Under the guidance and guidance of passers-by, after a series of twists and turns, the author finally found this enterprise in Xincheng Industrial Park, Xincheng street, Ruian.

The enterprise is not big. Half of the facade is covered by the walls of the front unit. There are no tall gatehouses and mighty stone lions.

"The company is general, and I only have primary school culture, I am afraid I do not speak well!" I heard the author's intention, after a burst of greeting, the chairman of Zhejiang BS Footwear Co., Ltd. (alias), BS chairman, said.

If enterprises want to develop, they must break the original train of thought.

To be honest, in the face of the US subprime mortgage crisis and the European debt crisis, is it a passive response or an initiative to break through? If the right direction is chosen, the business will succeed in breaking through. If it is not well done, the enterprise will still be more hurt, and I am also thinking about this problem every day.

The chairman continued.

"The cost of labor, raw materials and energy is rising now. Only by relying on OEM, there is no core competitiveness. The profit margins of enterprises must be limited. The market forces us to take the road of pformation and upgrading.

Transformation and upgrading are easier said than done.

Several years ago, the company began to prepare for pformation, and boldly introduced fine management mode.

The chairman of the company said more and more.

"The so-called fine management, simply speaking, is to get the maximum profit with the least space and the least manpower."

Jin Jianfeng, chief of the Ruian Office of Wenzhou inspection and Quarantine Bureau, said.

According to the professional introduction, generally speaking, footwear manufacturing enterprises are divided into 3 workshops, namely, cutting, sewing, and molding, which are 60~70 processes, and each workshop is distributed in different floors.

After introducing fine management, BS will integrate cutting, sewing and molding, and merge the original 3 workshops into one plane, thus reducing the distribution of workshop and shortening the product flow.

In the two production lines that BS company has already put into production, the author sees that in the busy production workshop, the workers are running according to the newly designed process, and under the established technological process, a pair of safety shoes leaped on the shelf.

The workshop director on the side told me that the new production line was reduced by 10% compared with the original production process, while the production capacity increased by about 15%.

The upgrading of production capacity and the consequent decrease in management cost of employment, electricity, materials and pportation are the most notable changes in BS's meticulous management.

Product design differentiation

BS is a company specializing in the production of safety shoes.

Safety shoes are collectively referred to as safety footwear and protective footwear. They generally refer to footwear worn at different work occasions to protect the feet and legs from foreseeable harm.

In my eyes, safety shoes are bulky, dull and ugly. Their main function is to reflect their proper functionality.

In the sample room of BS company, the author sees shoes with bright colors, fashionable designs, casual sports and sports. If I hadn't been to the workshop, I doubted whether I came to a casual sports shoes company.

Seeing the author's doubts, Jin Jianfeng explained: "Ruian has the gold card of" China's leisure shoes production base ". The production of local leisure shoes is long and the technology accumulation is deep.

Relying on local resources, BS has better absorbed and digested the technology of casual shoes, and dared to break the concept of traditional safety shoes, bringing fashion and leisure elements into the field of safety shoes, and achieved success.

The case of BS can be a model for the pformation and upgrading of export footwear manufacturers. "

The chairman of the Feng Feng told the author that leisure is a new trend in the development of safety shoes, that is, the appearance of safety shoes, which overcomes the traditional craft of traditional safety shoes, which makes people wear in work and life, and widens the function of safety shoes.

Casual shoes are not only keeping the unique protection function of safety shoes, but also meet the new needs of fashion life needs. In the increasingly fierce competition, the traditional industry market has become saturated. BS's safety shoes have become a way out of life.

In the first half of this year, the export volume of Wenzhou's safety shoes dropped by about 10% compared with the same period last year, while BS's products were in short supply, and the volume of exports increased by 38.99% over the same period last year.

According to the wearing characteristics of modern people's work and life, BS company designs safety shoes that take account of people's activities and meet various needs.

They take a new path to differentiate products so as to seize the opportunities for brand development.

Pricing has the right to speak.

Enterprises are not afraid of orders without having the core competitiveness.

The German Dusseldorf safety and labour insurance exhibition (commonly known as A+A exhibition) is the largest and most powerful professional exhibition in industrial safety and labor insurance exhibition. It is also a window for enterprises to display products in the field of labor protection, industrial safety and occupational disease protection.

BS has seized the opportunity of its two-year exhibition, and has produced 280 pairs of sample shoes on display at the exhibition. It has been bought by the European Union customers and has won the F1 (formula 1 World Championship) order. The first batch of products has been produced on-line, and at the same time, they have reached cooperation intentions with McDonald's and many other customers.

This fact once again proves that BS's pformation path has been successful.

Jin Jianfeng said that Germany and the European Union attach great importance to the administrative and legal supervision of production safety, and the enterprise's awareness of safety protection for workers is also very strong. All countries have reached a consensus on industrial production, environmental protection, labor safety and health, and put forward higher requirements for workers' safety and health problems in the production process. It is not easy for BS's products to be matched by high-end customers such as the European Union.

The key of enterprise pformation is the change of concept, and the change of concept brings great change of enterprise.

"To be honest, in the past, customers were waiting for orders from customers. Now they are the products that attract customers to the door, and the enterprises have the initiative. In terms of price, customers are the ones who have been established. Now that there is the core technology, the price has the final say of the enterprise.

The first time I had the pricing power, I couldn't say how excited I was.

The chairman of the company said happily.