AOKANG'S New [Ch Ng], London, Creates A New Level Of Marketing With The Help Of Olympic Games

On the eve of the unveiling of the London Olympic Games,

The premiere of "New London [chng]" premiere shows that the leading brand of China's footwear industry has officially launched the Olympic marketing war.

Unveiling AOKANG [chng] New Zealand charity film

At the premiere, the stars were shining, and the spokesmen of Jiangsu and Zhejiang were the stars of the AOKANG. Meng Fei and Yi Yi took the time to record the VCR message in London. The Olympic champion Zhu Qinan, fiancee, the national artistic gymnastics champion, the Zhejiang rhythmic gymnastics team coach Chen Zhengjie, the Zhejiang Olympic torch bearer Mao Chen ice, the 2008 Beijing Olympic flag bearer Zhan zero Kai, and so on, constitute the AOKANG London Olympic refueling group, which refuels the Chinese athletes.

It is understood that Olympic marketing has always been a magic weapon for AOKANG to lead the industry. Since 2000, it has appeared in the Sydney Olympic Games, playing the role of marketing, and then signing the Beijing Olympic Games in 2008. Liu Xiang launched the experience of Olympic large-scale marketing war.

In the London Olympic Games, AOKANG promoted the promotion of online public welfare film premiere and offline public welfare activities.

Walking with Olympic Games

At the very beginning of its birth, AOKANG has an indissoluble bond with the Olympic Games.

In 1988, AOKANG was born with "Olin" and formally linked up with the Olympic Games. Today, we have completed the butterfly change from "intelligent manufacturing" to "capital making". From the private enterprise to the refreshing of the status of national enterprises, the road of AOKANG's 24 years' rise has been closely linked with the Olympic complex.

At the 2000 Sydney Olympic Games, AOKANG appeared on the global stage for the first time, sponsoring the Chinese Army's ten pairs of leather shoes.

In 2004, the Athens Olympic Games, AOKANG is the CCTV sports channel hand in hand, the formation of the Athens Olympic Games, leading Zhang Rongfang, Liang Yan, Hou Yuzhu, Zhang Shan, Zhuang Xiaoyan, Ge Fei, Gu Jun, Xiao Hailiang and other Olympic champions to visit the Chinese Legion.

In the 2008 Beijing Olympic Games, AOKANG became an Olympic leather product supplier. After discussing the plan and technology tackling for a time, the Olympic ceremonial footwear and flag bearer professional shoes developed by AOKANG were well received by the Olympic Committee.

Inspired by the inspiration of Olympic venues such as bird's nest and water cube, AOKANG also launched a series of Olympic shoes with men and women, making it one of the best Olympic marketing cases of the year.

Differentiated Olympic marketing

In 2012, AOKANG reopened its industry and embraced in the form of public welfare activities.

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The premiere of AOKANG's "New London [chng]" public welfare film is AOKANG's efforts to help China's Olympic delegation to achieve better results. It's a great achievement for Meng Fei and Yi.

The Olympic Games cheer Group delivers the best wishes at the premiere of the public film premiere of AOKANG's new Kai [chng] in London.

From now until August 8th, AOKANG will also open the "London gas station" gold medal quiz at the national terminal. Consumers can participate in the gold medals competition at the same time. At the same time, they can also receive free Olympic schedule and AOKANG fuel at the AOKANG terminal stores.

In addition, AOKANG has brought the Olympic atmosphere to every corner of the enterprise.

According to the characteristics of the workshop production line, a series of interesting items such as "high heeled race", "BBK", "torch relay", "China's header team selection" and "close to heart back to back" games have been customized to stimulate the grass-roots staff to convey the Olympic spirit.

In the third summer camp of employees' children just now, in order to let the children of migrant workers fully feel the Olympic atmosphere, AOKANG is paying close attention to the summer camp as a "little migratory birds" Olympic Games.

From the Olympic public welfare film to the terminal London gas station, then to the enterprise workshop Olympic Games and the employee's Olympic summer camp, 2012 AOKANG successfully constructed the Olympic public welfare marketing system from top to bottom, from the enterprise interior to the public.

The industry believes that the Olympic marketing as relay race continues, has become a long-term development strategy for AOKANG.

In every Olympic year, AOKANG uses brand marketing innovation strategy to integrate Olympic spirit into brand culture.

This year's public welfare marketing is to mobilize the internal and external strength of enterprises, with a more pragmatic and efficient marketing strategy, so that AOKANG brand connotation and Olympic spirit more organic integration and continuous dissemination.