Del Hui Group Set Up 25Th Anniversary And Hand In Hand 08 Marketing Conference

In 2008, a hopeful spring, with the Olympic Games approaching, in the national sports industry base of China's brand capital, Jinjiang has always been to "create the first brand of Chinese Leisure Sports" as the goal of the Del Hui group also ushered in its 25 birthday.

Since March 17th, in the past week, the group has held a large celebration not only in China's headquarters in Jinjiang, Fujian, but also in a large marketing conference entitled "join hands 2008 further".

The whole event was hosted by Xu Gehui, a gold meddling host of Phoenix TV's "2008 hand in hand" gold medals recently.

In March 17th, more than 2000 sales representatives from the Del Hui national terminal network gathered at the Jinjiang Zu Chang gymnasium. Their arrival not only sent the most sincere blessing to del Hui, but also brought infinite expectations for brand development.

On the special day of del Hui's 25 birthday, the founders of del Hui group held the most profound interaction with all the guests. Apart from setting up the deer dealers' golden deer award, the silver deer award and the award of the big prize, the company also set up the Del Hui 25th anniversary ten personage Award, and sincerely thanked the old staff who followed del Hui for many years.

The 25th anniversary celebration speech by Mr. Ding Mingliang, President of the group, is undoubtedly the biggest highlight of the whole campaign. With the series of three background music, "love to win", "thanksgiving heart" and "on the road", the atmosphere has reached the climax.

On the evening of the 25th anniversary celebration of the Del Hui group held on the evening, the huge LED big screen displayed the birthday greetings from all over the country, including Jay Chou, and the review of the development achievements of del Hui in 25 years. The scene was warm and touching.

In the evening party, Xu Gehui, the host of the scene, and Mr. Hu, the special assistant of the group president, worked together to recite the poem "Ode to sports", which made everyone admire the scene. But the super girl Yang Yang and the "God of war" Liu Yudong...

The presence of celebrities also added a lot of starlight to the 25th anniversary celebration of del Hui.

What is particularly worth mentioning is that China's Bayi gymnastic team, which has three years of friendly cooperation with the Del Hui group, specially commissioned captain Zhang Peishan to represent the "birthday of the same Olympic Games" on behalf of del Hui on the eve of the preparation for the Olympic Games.

Sports DEERWAY, DEERWAY of personality, DEERWAY of culture, join hands 2008 further.

In the past 25 years, del Hui has been firmly committed to the road of sustainable development. It is not hard to foresee that in the future, del Hui will write more beautiful chapters in the Chinese sporting goods industry.

Background information - every del Hui clearly understands that the "08 Olympic year of China" will challenge the Chinese sporting goods industry in a big way.

Transnational sports brands speed up strategic readjustment, increase the intensity of the Chinese market, and monopolize the high-end and middle end market of sports shoes through various channels and means.

Facing the capital game of the international strong brands NIKE and ADDIAS about Olympic Games, whether Chinese national brands can avoid the disorderly competition among the industries, keep the rationality, discern the market and make timely efforts under the overwhelming Olympic publicity, it is of great long-term significance to upgrade the brand and upgrade the image.

For this reason, Ding Mingliang, President of del Hui group, has been looking forward to pointing out the way of development since 2006.

First, we actively support the development of the national sports industry, and join hands with the Bayi gymnastics team for three years in a row. We hope to win the world's pommel horse again and again. Gymnast Xiao Qin, who has a "pony God", can win gold and silver in the 08 Olympic Games in Beijing.

In 2007, the further development of del Hui made a new brand strategy promotion plan through integrating internal and external resources, and hired 8 top domestic planning companies to integrate systematically from seven aspects, including brand, marketing, human resources, terminal market, graphic design, space design, production management and so on. It also promoted the eight aspects of brand awareness and brand image in order to meet the arrival of the 2008 Olympic Games in Beijing.

Under the plan of Mr. Li Guangdou, who is known as "the first person in China's brand building", the original brand name of del Hui changed from pinyin "DEERHUI" to "DEERWAY", and the slogan "my personality" also changed to "ON THE WAY".

This is only the first wave of force that Del Hui group has brewed for a long time. With the introduction of the brand new image and new slogan, the group will turn its eyes to how to use the spokesperson to promote the effective dissemination and promotion of the new brand image.

In addition to adhering to the brand's established entertainment and leisure routes, the spokesperson also selected Jay Chou, and resolutely put the carrier of the media in the strong online media: Teng QQ del Hui star face to face, "ON THE WAY" Sina blog contest, DEERWAY cup Sina blogger photography contest, and the vigorous and lively Jay Chou's Olympic lyrics collection activities, all achieved good publicity results.

What is worth mentioning is that the company also provides a full range of sports equipment support through the sponsorship of Jay Chou world tour and the 2008 Spring Festival New Year blockbuster "big irrigation blue", which is starred by Jay Chou, so that the product has won more attention and support from young consumers, especially Jay Chou FANS.

Even this time, he has just joined del Hui for less than a year. He was awarded a silver deer award by a Sichuan dealer as a result of the outstanding performance of three stores. It was because his son was Jay Chou's FANS, and he fell in love with his children and joined del Hui.

In the view of Ding Mingliang, President of del Hui group, "the brand murmurs caused by a spokesperson at the same time speak for many brands is not the most fundamental; the most important thing is that once the spokesperson who can truly represent the brand personality is selected, he must focus on his charisma to the market, do enough and do a good job of writing."

The six years of the Del Hui group's interaction with Jay Chou is the best example.

"There are friendship factors in it, and the match between the star spokesperson and the enterprise will be better."

Along with the comprehensive upgrading of brand image, in the expansion of product marketing network, in the year of 2007, del Hui invested a lot in the creation of more than 1000 stores in the country, and plans to gradually replace the more than 3000 stores in the whole country in 3 years.

The effect of Guang Jian's marketing channel is obvious. By the end of 2007, by the headquarters of del Hui group, it launched a "Thanksgiving 25th anniversary super feast" activity in the whole country. The unified store layout and unified propaganda and coordination were all organized in 5 days. The company sent the best AD to the local market for guidance, and the distributors actively corresponded. In a short span of two months, a storm of the "super feast of del Hui" was launched nationwide.

Although the surrounding peers follow suit, the Del Hui has already taken the first half of the market for more than half a month and is a beautiful battle.

The 25th anniversary celebration and the "2008 further" big marketing conference, the Del Hui group is well prepared, brilliant performance shows, and the ten major demeanor character awards is just a prelude.

After the end of the party, the company also sent a lively brainstorming to the elites of the sales of del Hui.

We specially invite professionals from Shenzhen Tian Shang Consulting Management Co., Ltd., who have rich practical experience in the field of industry, to systematically train and guide people on how to scientifically place orders, avoid competition in product sales prices, and effectively improve product sales rates.

Ding Mingliang, President of del Hui group, has a clear grasp of the future direction of the brand. He said that the 25 years of wind and rain have made del Hui mature. When others are rushing, we are also running. When others stop to rest, we are still running, and nothing can stop the progress of del Hui.

No river, no river.

After twenty-five years of unremitting efforts and strong development, del Hui has become a comprehensive group company integrating its own R & D, design, production, logistics, sales and service industries.

According to incomplete statistics, at present, del Hui has under the jurisdiction of Fujian del Hui Sports Goods Co., Ltd., del Hui logistics distribution center, del Hui garment R & D center, del Hui shoe R & D design center and more than 30 sales branches covering the whole country.

At present, del Hui has three standardized garden production bases, covering a total area of eighty thousand square meters. At the same time, the company has more than ten modern shoe making lines with advanced domestic levels, with more than 3000 employees, and has developed into one of the most potential specialized shoe making enterprises in China's sports shoes industry.

It has won many honorary titles such as well-known trademarks, famous brand products, national inspection free products, etc., and has been awarded the top 500 brands in China for three consecutive years by the world brand laboratory.