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Analysis Of Jinjiang Brand Marketing Strategy Research And Development Of Marketable Products For Safeguards

2013/12/11 18:58:00 28

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Jinjiang Brand Marketable Products World Cup

the famous football coach Ferguson once said: a good goalkeeper can make the team take 8 to 10 points in the season. It shows the importance of the defensive line headed by the goalkeeper for a team. In enterprises, good products are the most powerful guarantee for them to fight against the market. After all, they can finally touch consumers or products. 
 in fact, like many brands, it is also optimistic about the domestic football market that has not yet risen, and Ding Siquan, general manager of sun Hai sporting goods Co., Ltd. "All along, we are both domestic and foreign" walking on two legs ", and the proportion of exports will be greater, which is very much related to the domestic football environment in the past few years. With the gradual expansion of the sales scope of the brand in the domestic market, the right football team has become one of the important measures to expand the domestic market. Therefore, from next year, we will focus our efforts on the professional football series. Ding Siquan said. 
 he also said that in the last 32 teams of the world cup, the professional costume of the 1/4 team was all OEM. The technology and quality had become the biggest signboard. Now, considering the market demand of the integration of football shoes and clothing, they are actively looking for matching football shoes design and development institutions, and strive to launch professional football shoes and clothing series next year. 
 although football series products are based on professional quality, "but products should be innovative, both in the shape and color matching of materials and in the use of materials." Zhang Jiameng thinks. And what he calls "unique" is similar to the brand "exclusive" series. For example, XTEP provides the most professional sports equipment for the participating teams, coaches, referees and officials of all the major colleges and Universities Participating in the competition. It will also use the most advanced R & D power to create professional competition boots for college students, namely, "wind and fire X1", which is quite similar to the "beacon fire shoes" strategy before, but its professionalism has been recognized by ordinary fans. 
 "however, if you want to make your football products truly lead the market, you should maintain a high standard of professionalism in both design and materials, as well as technology and patented technology." Ding Siquan hit the nail on the head. 
 however, most people still focus on the football series with a football style leisure series. "We have professional ability, but not the focus, and fashion integration, attracting more young people to participate in football through various channels and channels, is the purpose." In an interview with relevant media, ye Qi said that cooperation with famous football clubs in the world can create a strong appeal among fans. In order to really play a role in the Chinese market, it is also necessary to use a more suitable method. 
 it has been proved that since 2011, XTEP has launched a series of football matches, including uniforms, T-Shirts, training clothes, shorts and so on. In this autumn and winter new products, men's football series down garments and women's football series uniforms have been selling well in stores and online. PEAK, who has been trying to sell football for many years, has also launched a series of football sportswear, lapel T-shirts, woven single pants, single jackets, jacket and so on, which is also popular among consumers in a certain range. 
 Ye Qi believes that football is the second largest strategy of XTEP. Based on past development and resources controlled by XTEP, XTEP has contracted football to campus football, relying on big five and Dazu as the basis to develop campus category. 
 midfielder 
 last weekend, the Brazil World Cup 32 strong group draw results came out. As the world cup draws near, fans' passion is gradually ignited. The potential market of football is once again favored by local sports brands. On the one hand, they have launched various series of football products, on the other hand, they try more ground promotion mode, and once changed Gao Kongguang's marketing. Jinjiang's local brands entered the "World Cup" time zone in advance and merged into the football feast track. 
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 < --EndFragment-- > today, we use the regional division of football field to analyze the expectations and preparations of local enterprises for next year's World Cup and football market from the three modules of midfield, defence and frontline. 
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 on the football field, the striker in the city is undoubtedly the most concerned and attracting the fans' eyes. Watching the forward swayed by a dazzling movement, one after another defends the ball to the goal net, which will always stimulate the adrenaline of the fans. During next year's World Cup, local businesses will also attract consumers' attention by a wave of dazzling publicity campaigns. 
The World Cup Carnival of "P > four years is destined to be a carnival in the world. It is not only a stage for every national team to win the competition, but also a good platform for the brand to show itself. In other words, in the world cup, players display skills, and the brand shows not only products but also ideas and spirits. 
"P": "global events like the world cup are rare sports marketing platforms. They provide opportunities for advertising and public relations among the vast number of consumers, especially young people. Therefore, in the face of such opportunities, relevant new products, new designs, new images and promotion methods have come into being." Zhang Yongheng, brand director of precious bird (China) Co., said in an interview. 
 in fact, the new Brazil world cup is coming soon. More emphasis is placed on the interactive a href= "http://www.91se91.com/news/index_c.asp" > Terminal Marketing < /a > from the way of "World Cup sponsorship," you see, one or two. Since last month, sevin has set up a fraternal exclusive collection platform on the Internet. Snow said that participants only need to enter the page to click "Zan". As long as the "Zan" collected during the event has accumulated more than 10 million, Brazil will take the passion of the brothers to contribute to the 2014 World Cup in Brazil! And the brothers participating in the event are more likely to win the tickets for the world cup in 2014 and many mysterious rituals! 
"P >" such an interactive event has earned enough eyeballs in advance to grab the exposure of its brand before the world cup. You know, the world cup is not only a stage for professional fans, but also a lot of pseudo fans. Although they do not understand anything, they are passionate and shouting. The biggest feature of the world cup is entertainment, interest and interaction. Participants experience an atmosphere. How to extend this atmosphere into the focus of brand marketing is also worth thinking about the development of enterprises. Whether enterprises can make use of the influence of tournaments, seek some new marketing highlights, let more people participate, increase the interaction with the target consumer groups, and improve interest, this is very important. Chen Zhongyi, chief consultant of Zang cool brand planning, told reporters. 
 Zhang Jiameng told reporters that next year, "a href=" http://www.91se91.com/news/index_c.asp "Climbing" /a "promotional activities to land to the terminal, through the holding of a variety of terminal activities, so that consumers are tightly glued around the brand. "Next year's World Cup, the climbing event will also organize a series of activities to make more consumers remember themselves." 
 XTEP also said that in the 2014 World Cup, XTEP will focus on the campus and create a campus football Carnival PARTY, so that Chinese fans, especially the campus crowd, will be revelling in the world cup. To this end, XTEP has carefully created XTEP Carnival T, is also planning the campus Carnival PARTY landing activities; online (TVC and network) will also carry out a series of interactive activities around carnival. In short, the 2014 World Cup, XTEP will create a football carnival for the vast number of Chinese fans and campus groups. 
P, however, the world cup is still a double-edged sword marketing. Although it can get many benefits from the analysis, it can give the brand more positive ideas such as young, healthy and energetic, but the potential risks need to be considered in advance. It is particularly important to note that from the last World Cup, the world cup marketing has entered the new media era. How to use mobile terminals and other new media to increase the correlation between the brand and the world cup, seize the eyeballs at the critical moment, and also look at the creativity and implementation of the enterprises! 
 > a href= "http://www.91se91.com/news/index_c.asp" > creative marketing < /a > greater market "/strong > /p >
 the new football environment is rising and the market is less than /strong > /p >
 there is a saying in the football field: the midfielder wins the world. It shows the importance of the midfield to a team. For local football companies, the support for their confidence in the football market next year will be a gradual improvement in the domestic football environment. 
After the victory of P, China's soccer industry has seen an unprecedented surge. This is another craze after China's entry into the world cup in 2002. 
 "the environment at that time was that the Chinese team entered the world cup of Japan and Korea, and the national football passion was flying." XTEP (China) Co., Ltd. is responsible for the relevant brand, but after that, the Chinese football team's performance has not been ideal. Therefore, in the past ten years, almost no more enterprises and brands have been sponsoring and signing football projects. 
 today, it is undeniable that Chinese football has already ushered in unprecedented opportunities for development. XTEP, which focuses on football, announced that as a national brand of China's sporting goods industry, especially the national brand that has always been committed to helping the rise of Chinese football, XTEP will adapt to and seize the development trend of Chinese football, contribute to the rise of Chinese football, and present and participate in the soccer game with better products and more exciting activities. Between the lines, their ambitions are all in sight. 
 2014, due to the arrival of the world cup, the domestic football market will be changed to a low level. On the evening of November 29, 2013, Jinjiang's Imperial Hotel, Fujian hi climbing sporting goods Co., Ltd. is celebrating the celebration of the ordering meeting. Looking at distributors from all over the country, Zhang Jiameng, general manager, likes to climb confidently. 
 Zhang Jiameng's confidence is supported by reality. On the first two days, the new product order with "SAMBA2014" as the theme will be held as scheduled. At the order meeting, dealers from all over the country showed great enthusiasm. Although the final order data Zhang Jiameng did not disclose, he also said that this year's order will be better than the past two or three years. 
 "next year is the world cup, especially next year's World Cup in Brazil, the football kingdom. It will surely attract more people's attention." Zhang Jiameng judged, "although the environment of Chinese football is not ideal in recent years, the enthusiasm of the Chinese people for the world's first sport of football has not disappeared, but the enthusiasm of many football fans has cooled down because of the unsatisfactory results of the national team. However, in the recent period of time, all kinds of news about football have detonated the enthusiasm of the Chinese people a little bit: the Evergrande football team won the Asian crown, the team of the World Cup final and the result of the World Cup team draw... 
 in Zhang Jiameng's view, the enthusiasm of football fans may be transformed into consumption of football products, but how to seize the opportunity of transformation is a great test for every enterprise.