Upgrading Of Jiaxing Sweater Industry Is Mainly Accelerated By Branding.

China Jiaxing (International) sweater city project is located between the sweater town Honghe and Pu Yuan, the first construction area is 113 thousand square meters. The project is a key construction project in Zhejiang province and a key project in Jiaxing. There are more than 3000 shops in the market, and the main berths are 30 square meters. Set up an international sweater boutique area, an international cashmere boutique area, an international sweater trade area, and product launch, exhibition, negotiation, e-commerce and other platforms.

Like the heat of the day, when reporters arrived at the scene of the Jiaxing sweater City Project in Honghe Town, it was also a busy hot scene. Hundreds of workers were risking the heat and sweat, speeding up the progress of the project. Chen Ming, assistant director of Jiaxing Eurasia Real Estate Co., Ltd., who is responsible for the development of sweater city project, is proud to say that after nearly two years of construction, the whole project has entered the final stage of sprint. "Inside and outside the market is the infrastructure and interior decoration synchronized, in mid September, the whole project can usher in the opening."

Under the leadership of Chen Ming, reporters first came to the main entrance of the sweater city. Nearly 10 workers are building concrete pouring support in the square on the doorway, and the shape of the whole sweater city gate has basically taken shape. "The decoration technology of this gate is the same as that of Beijing's bird's nest, so the appearance is similar to that of the bird's nest." Chen Ming said, because the sweater city is located in a five star international sweater professional market at the beginning of construction, so the gate and the fountain in front of the door will be the first impression of the whole market to businessmen and guests, so from here, they carry out the idea of high starting point and high standard construction.

Entering the gate, the interior of the whole sweater city came into view. Although the site is full of decorative materials, it can still feel the majesty of a modern sweater City: "this is a hollow hall with a total area of 1500 square meters. It not only has a good ventilation and ventilation effect, but also allows the sun to spread all over the market. Although the market is large and only 4 stories, the height of each floor is higher than that of the general market, so it will not feel depressed at all." Chen Ming told reporters that after the completion of the sweater City, it will not only become a world brand sweater, boutique sweater and textile. clothing Trade, R & D, convention and exhibition as one of the international top level sweater trading platform, and will become shopping, leisure, tourism and so on an integrated platform.

Similar to the hot construction scene, at present, the merchants who signed into the sweater city are also climbing. Walk into Jiaxing China (International) Mao Shancheng's marketing hall, the reporter sees many customers are having discussions with salesperson. According to Chen Ming, the signing rate of sweater city has reached 90%, and the famous international knitted apparel brands have been signed and settled. However, in terms of domestic businessmen, the sweater city has signed the brand alliance agreement with the 12 provinces and city industrial and commercial associations nationwide, and local brand sweaters and well-known sweater brands have also entered the market one after another.

Yao Mingliang, President of Honghe sweater Association of Xiuzhou District, said that the positioning of the international sweater City Project complied with the sales strategy of the sweater enterprises for strengthening brand building, fundamentally changed the way of production and sales, and promoted the brand popularity of Honghe sweater as well as improving the quality of the enterprises.

Jiang Linwei, executive deputy director of the Jiaxing sweater City Management Committee, believes that there are more than 1.2 sweater enterprises and business households in Honghe Town, with an annual output of 400 million sweaters, but most of these sweater enterprises are small in size and the grades of products are not high. The completion of the Jiaxing (International) sweater city project will effectively speed up the upgrading of the sweater industry in the whole town and lead the development of Honghe sweater industry to branding.