The Mature Road Of Jeans In The East

When leather and fur Encounter tulle, when friends tie the knot Lolita dress with iron nails, the trend of mixing and matching has quietly become the focus of fashion; The "cowboy mix and match fashion" was highlighted in time, and T.B2 broke into the public's eyes.

In 2012, T.B2 began to cooperate with the world's top strategic positioning company, "Traut China Positioning Strategic Organization", to make full use of the absolute advantage of fashion jeans, "the perfect combination of jeans and fashion", to create a cowboy mix category, and continue to create and perfect evolution; Write another chapter for fashion and cowboy spirit.

The story begins in Seoul

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The Growth Road of Jeans in the East -- A Gorgeous Turn from Seoul

In the 1850s, workers in the gold rush in the western United States wore some wear-resistant cloth Overalls The pants that appear fat and even have some signs of wear and dirt are the ancestors of jeans in today's fashion camp. Later, after several twists and turns, the wearable overalls gradually evolved, and after spreading in the United States, Europe and other different regions, they finally became a popular role shared by the world.

The journey of jeans is not always smooth. In the circle of fashion designers, it is generally believed that the period from 1990 to 1996 was the "dark" period of jeans. At that time, only fans who liked Nordic soft rock, permed big curls or consumers who lingered in American cheap stores were left among the extreme supporters of jeans, so people thought that jeans had no popular vitality. At the end of the 1990s, Suzanna Costa and Helmut Lang once again drive the trend of jeans. It is also at this time that jeans are in the ascendant in the East - South Korea, China. {page_break}

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The Growth Road of Jeans in the East -- A Gorgeous Turn from Seoul

Thus, the story of T.B2 starts from Seoul, South Korea - in the era when the brand was born, that city was also called "Seoul". T. B2, this Korean brand interprets its oriental philosophical connotation with western language rhetoric: TREND BASIC TWO—— Fashion trend Combination with basic classics. "Symmetry" and "moderation" have been deeply rooted in thousands of years of oriental ideological education. When this philosophical view appeared in the form of western letters on the brand name of a western imported product - jeans, it has more or less made people feel different. In fact, this name more or less foreshadowed the later "cowboy mix and match" category.

If you are interested in reading the "brief history of evolution" of jeans, before jeans came to the East, South Korea and even China, All its characteristics come from its European and American ancestry - all the fashion trends tied with jeans: "hippies" from the United States, "punks" from Britain "...... Rebellious, free and self willed. When jeans came to the eastern world with these obvious signs of being imported, when the name of T.B2 appeared in the evolution history of jeans, the self flaunting contained in the sea breeze blowing from the other side of the ocean and the oriental" introverted "" implicit "" courteous and polite "Even all cultural details collided. Since then, T.B2 has launched more than 30 years of brand exploration and market cultivation.

Knock on the door of ancient China

In the 1990s, when the streets of China were filled with "fashion", "fashion" and "luxury goods", T.B2 entered this ancient country with profound culture and strong pace. Therefore, T.B2 has been writing about the origin and extinction of the Chinese market in the past 15 years.

T. The development of B2 in the Chinese market, Holding two cards - "culture" and "research on body shape characteristics". With regard to culture, T.B2 is blessed by nature - T.B2's Korean origin at this time shows an inextricable internal link with Chinese consumers: printing, cloth, details and decoration, and the design and decoration of each level bring an irresistible reason for Chinese consumers; about "human body research ", T.B2 has never stopped studying the figure characteristics of Oriental people, and is familiar with the figure characteristics of Oriental people or Chinese people. Therefore, the acclimatization of the clothing version suitable for Western people in the Chinese market has naturally been solved by designers - trim the leg and hip curve with jeans cutting techniques; wrap the hip, waist and thigh in a very reasonable proportion, and lift the hip in this way The abdomen is closed and the legs are trimmed. The legs look more slender, sexy and fashionable, and the beauty of the body will not be affected by the length of the pants. At the same time, the selected denim fabric makes people more comfortable and fit. {page_break}

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The Growth Road of Jeans in the East -- A Gorgeous Turn from Seoul

"Mix and match" makes a gorgeous turn

The vicissitudes of nature are irresistible, and the ever-changing light in the fashion circle is even more unpredictable. What happened in fifteen years? China, an ancient country with dragon totem worship, has opened the door of culture and since then has embraced international brands from abroad. Therefore, T.B2 complied with the trend of the times, and began to cooperate with the world's top strategic positioning company - "Trout China Positioning Strategic Organization" in 2012 to re-examine and sort out T.B2. In terms of the absolute advantage of fashion jeans, it made full use of another advantage of "perfect combination of jeans and fashion" to create the pioneer of cowboy mix and match category and continue to perfect evolution. Since June 1, 2012, T.B2 has temporarily stopped operating online shopping stores such as Taobao, Tmall, and JD, and focused on operating high-end offline stores. So, this summer, "T.B2, Korean Jeans Mix and Match Fashion" came into people's sight. Young people who pursue sexiness, individuality and avant-garde, pursue self fashion A new generation of OL girls with good taste, mature women who pursue sensibility, elegance and women can find their place in T.B2. T. B2, after more than 30 years of brand experience and 15 years of brand story telling in China, has created a gorgeous turning opportunity for itself and China's jeans lovers.

It is generally believed that "cowboy spirit" should be interpreted with "freedom". The 2012 T.B2 brand undoubtedly added a profound but no longer traditional stroke to "cowboy spirit": what does "mix and match" mean? Of course - the combination of fashion and personality - you have your own, I have mine - "character". Since then, "Cool", "personality" and "avant-garde"... are no longer rhetoric to flaunt themselves, but are more intuitive feelings close to the self lifestyle of Oriental people.