London Olympic Games Are About Chinese Made Things.

Made in London, made in China, fireworks made in China at the opening ceremony of the London Olympic Games are very popular in front of the world's four hundred million audiences.

The Olympic Games are made from mascots to official designated souvenirs, most of which are made in China.

The United States has once created a political storm for athletes' clothing made in China.

However, most of these Chinese products are parasitic under the brand name of Europe and America.

A newly published brand valuation expert reported that the Olympic Games ranked second in the world in terms of brand value of three hundred and seventy billion yuan, second only to apple and higher than Google. All Olympic sponsors Samsung, general electric and Coca-Cola are all behind.

In London, clothing with Olympic official recognition marks can be sold twice as much.

London Organising Committee hopes that souvenir sales can bring twelve billion yuan income to help make up for expenses.

Of the one hundred and ninety-four souvenirs listed on the website, only nine percent are British products, while Chinese products account for 65%, mostly from Dongguan.

The mainland is estimated to have two million and five hundred thousand pieces of Dongguan's exports.

There are world-renowned British products of high quality porcelain brand in Thailand, but all of them are made in China and in the mainland. The local media are dissatisfied with it and think it is the chance to show the British superior craft to the world.

Low value-added technology

Earlier in China

Has been a storm in the US political arena.

The United States sports team's opening ceremony of the American brand uniforms, originally made in China, were accused of depriving American workers of employment opportunities; some members even claimed that they should burn down the uniform.

Dongguan has long been the world's factory, and China's cheap and good products spread all over the world.

The Olympic Games is just a condensed reflection of this phenomenon. In the election of the United States, politicians are beating China. Many European countries have a high unemployment rate.

China is the foundry of European and American brand enterprises, and the most profitable ones are not Chinese workers, but European and American enterprises that play the brand effect.

The Asian Development Bank has already calculated that less than four percent of the price of Apple products is earned by Chinese manufacturers.

Olympic auspicious products are produced in China, and the design rights are not held in China.

90% of the Olympic Games officially approved the launch of souvenirs are British businesses.

Fireworks at the opening ceremony are only responsible for the production of Chinese factories, not including high value-added design.

Chinese manufacturers describe the brand requirements of the brand highly demanding.

Fireworks should have less smoke and no raw materials containing potassium chlorate are allowed.

The handicraft should be very exquisite. It should be revisited without any designer's intent.

Toy models conform to European safety standards.

Chinese manufacturers are finally able to complete their homework.

Through these rigorous tests, Chinese manufacturers show that China can technically go to the standards required by European and American brands.

However, few brands in China can capture the hearts of consumers in Europe and the United States.

At present, Chinese brands are popular in developing countries. In the advanced countries such as Europe and America, Chinese brands are often regarded as inferior goods.

Winning medals and winning brands

Obviously, the most profitable ones are European and American brand holders, but Chinese products have become the core of international trade disputes.

The development of independent innovation and its own brand has become the goal of the state's economic pformation to high value-added.

Half a century ago, Japanese products rushed out of the international market. They were regarded as easily inferior products, far less reliable and durable than German products.

But Japanese manufacturers are persevering in improving design, improving quality and monitoring quality with great care. Today, they are trusted and valued by consumers all over the world in terms of electrical appliances and automobiles.

Chinese manufacturers are now technically capable of producing world-class products, but they are lagging behind in terms of quality control and brand protection.

The Egyptian Olympic Committee has designated the brand sports suit for the athletes to order the Chinese manufacturers. The sports bag of the brand of the Convention and the metal buttons have been cast into another brand, originally a counterfeit cottage factory product.

In the Olympic medals, China has been catching up for many years, and finally won the gold medal in the Beijing Olympic Games. But in the aspect of brand competition, China still has to run a difficult marathon.