Shishi Foreign Trade Clothing Industry: Starting From Enhancing Comprehensive Strength

It's cheap and bad! This should be

In order to change it, the most fundamental thing is to enhance the overall strength of the garment industry.

A few days ago, the City Council for promoting trade in the Shishi foreign trade clothing market research found that our city's foreign trade clothing revealed some "fatal" problems.

According to analysis, the root of these problems lies in the industrial level itself.

"Now the Shishi garment factory has increased default and can not supply on schedule. Half a month's delay is a regular thing. Moreover, it can not be processed according to the requirements of the contract, and some of them are replaced by other low-cost fabrics."

During the survey, several businessmen from Egypt complained.

Some overseas businessmen have reflected that in recent years Shishi's children's clothes are not as good as those done in the past few years. The biggest problem is the singleness of clothing styles and varieties.

The problems reflected by the Egyptian merchants reveal the deep-seated problems of most of the garment enterprises and even the whole industry of Shishi.

The problem of default is, on the surface, due to the lack of production capacity, which implies "pressure to work hard", "hollowing out" of enterprises, staff quality, enterprise management and so on.

The variety is single, which shows the disadvantages of Shishi foreign trade clothing's R & D, fashion and marketing.

As the president of the city children's wear Association said, "why most of the children's clothing in stone lions can only be low-end products", frankly, "lions are hard to recruit.

Research and design talents make the whole children's clothing production slightly inferior in R & D and marketing.

Shishi is a highly extroverted city. Over the past two years, the annual output value of the textile and garment industry above scale has exceeded 30 billion yuan. The annual output value of the scale garment industry is about 2/3, of which more than 50% of the clothing products are sold to foreign markets.

However, it should be noted that some of the deep-seated problems of Shishi foreign trade clothing are becoming more and more prominent.

With the rising of China

With the strong rise of clusters and the weakening of many advantages such as coastal resources, the speed and quality of the development of Shishi garment industrial clusters have not been satisfactory, and the pressure of survival and development has increased.

Under such circumstances, how to maintain the advantages and attractiveness of Shishi foreign trade clothing is a very urgent problem.

For a long time, Shishi made a lot of foreign trade clothing to win by quantity. Most enterprises produce low-grade products, most of which are exported products are low-priced OEM products.

It is reported that a factory price of 20-30 yuan for children's clothing, the profit is not more than 1.5 yuan, the profit is less than 5%.

It is worth mentioning that this small profit in foreign trade is still benefited from the "demographic dividend" in the past. In the future, this "foreign trade dividend" and "demographic dividend" will also be greatly reduced.

If we want to keep healthy development of Shishi garment industry, we must reverse the development mode of "main quantity", and go to the development road which is mainly based on "brand added value", "fashion added value" and "technology added value" as soon as possible. This will change many foreign businessmen who have already regarded Shishi as an unfavorable position for the first choice base of "buy cheap goods" and rely on fashion, brand culture connotation, excellent quality and market competitiveness to retain and attract more overseas businessmen.

Foreign trade clothing industry believes that only by effectively eliminating the obstacles in the development of the garment industry and solving the bottleneck problems in the development of garment trade can we promote the new upgrading and quality growth of Shishi garment industry.

Accordingly, Shishi should further create various favorable conditions to attract talents, especially those with design and R & D capability. At the same time, we should increase support for the export clothing enterprises to create their own brands, tilt preferential policies into the export of brand names and high value added clothing products, promote a group of small and medium-sized garment manufacturing enterprises to upgrade and upgrade, and rely on core competitiveness and high-end products to enter the high-end markets such as Europe and the United States.