Review The Splendid Course Of Chinese Clothing "Golden Ten Years"

10 years ago, the high mountain border trip was a dream.

10 years later, 7000 meters of sea trial sword, Wanli space cruising.

Nowadays,

It has penetrated into all walks of life, covering all aspects.

It seems to be the most condensed compliment to the change of Chinese clothing "golden ten years", which is "wearing the clothes and the shadows and protecting the high-tech industry".

Ten years of grinding a sword

Du Yuzhou, honorary president of China Textile Industry Federation and President of China clothing association, pointed out that China's textile and garment industry is now in a critical period of industrial upgrading and implementation of Scientific Outlook on Development.

In the past 10 years, Chinese clothing has strictly followed Scientific Outlook on Development and has been making "gold for ten years".

Especially during the "11th Five-Year" period, with the rapid growth of the national economy, the clothing industry has continuously explored in terms of ideology, technology, product development, management methods, energy conservation and emission reduction, market development, and channel mode. It has become the "golden ten years" with the fastest development speed, the most obvious structural adjustment, and the biggest technological and quality improvement in history. It has laid a solid foundation for the realization of the goal of "clothing power".

After joining the WTO for 10 years, China's textile and apparel foreign trade has made considerable progress.

In 2011, China's clothing and clothing accessories exported 153 billion 219 million US dollars, an increase of 18.34% over the same period last year.

In the month of 2012 1~4, China completed the export of clothing and accessories 40 billion 270 million US dollars.

What is behind the excellent data?

China Apparel Association, a self disciplined, non-profit and nationwide industry organization of China's garment industry, aims at promoting the development of China's garment industry and providing relevant services for the government, industry and society.

The Chinese Designers Association, an authoritative academic association in the field of creative design, relies on various platforms to create conditions for members so that members can give full play to their creativity and design ability.

China International Clothing and accessories fair, the most influential and influential professional clothing trade exhibition in China and even in Asia, is a bridge for cooperation and exchanges and an important window for development.

China International Fashion Week - the international stage of fashion designers and famous brands publishing fashion trends and presenting innovative designs.

In addition to industry organizations and organizations, there are industrial upgrading, regional pfer, brand promotion, mode innovation, technological progress, resource integration, capital operation and international cooperation.

Knocking on the door of internationalization

Looking back, the evolution of China's clothing industry has been going on for 10 years. A clear signal is that in the past it exported products that were "cheap and beautiful", and now began to export business experience.

In 2002, Shan Shan cooperation with international brands such as France and Italy opened a prelude to "multi brand and internationalization".

In the words of Zheng Yonggang, "only by running international brands can we learn the operation experience of international brands and become an international brand".

Relatively speaking, some brands are more direct.

"We have obtained the trademark registration certificate from 8 countries such as Japan, the United States and Russia."

Nan Guo Chang, executive vice president of Jiangnan Buyi said.

In 2003, Bosideng set up an American branch in seventh avenue, Manhattan, New York. It hired excellent designers locally, and hired professionals who were familiar with the market and good at management in charge of market development.

In 2008, two Bosideng men's wear shops opened in the UK, opening the first place of China's independent men's wear brand store to the European market.

In 2007, under the encouragement of the "going out" policy, red beans founded the economic cooperation and Development Zone in Kampuchea. This is also one of the first eight overseas parks approved by the Ministry of Commerce.

"What do you think is worse than ZARA and H&M?" heard reporters' questions, and Zhou Chengjian blurted out: "the proficiency of resource integration."

Obviously, he is well versed in this way and knows that he can not be eager for success.

"Within 5 years, we will not consider going abroad."

He said.

Since 2008, exceptions, designer brands such as Jifen, CABBEEN and Li Lang have come to Paris, New York, Milan and other international fashion week to become the few successful examples.

Mao Jihong, an exception, said: "what is useless is clothing art. If there is no brand culture and no design art, people will despise you."

Since then, the Chinese clothing culture led by designers has been integrated into the international stage.

Since 2002, black, Lining, seven wolves, Anta sports, news birds, China trends, Bosideng, XTEP, Mei Bang dress, Hongxing sports, Saturday, Leon, PEAK, Pathfinder, Dr. frog international, Hinur, search special, Semir, Busen, nine Mu Wang and other brand clothing enterprises have fought against the capital market, which has brought surprises to the industry.

In the past 10 years, Chinese clothing has made brilliant achievements.

From the abolition of quotas to the post quota era and then to the liberalization of trade, from the subprime crisis to the financial crisis, and then to the European debt crisis, from the rise of labor costs to the fluctuation of raw material prices to the appreciation of the renminbi, the Chinese garment industry is still "full of hills and flowers".