Home Textile Industry: Deep Expansion Of Channel Terminal

In August 28th,

(hereinafter referred to as "China International Home Textile Exhibition") will be held in Shanghai.

Under the situation that the industry's profits are facing downside risks, China international home textile exhibition has launched a strong attack, an increase of 1 pavilions and 12 pavilions last year.

In the "autumn harvest" of home textiles, China International Home Textile Exhibition strives to increase "harvest" for Industry and enterprises.

This year,

In the critical years of the 12th Five-Year plan, many home textile brands have adjusted their own future development strategies, which will be displayed and tested through the China International Home Textile Exhibition.

Faced with more complex and changeable domestic and international situations, many enterprises also hope to find ways to solve existing problems and future development direction through China International Textile Exhibition.

Competition guides future trend

China International Textile Design Competition will be in Nantong, opening the curtain for the exhibition to start the "first gun".

Yang Zhaohua, President of the China Home Textile Association, explained the theme of "Gui Shang" in explaining the theme of the design competition, which is intended to guide the domestic textile industry in 12th Five-Year from manufacturing to technology.

。

In fact, for home textile design enterprises, at present is the peak period of enterprise development. With the enhancement of independent design and innovation ability of brand home textile producers and the gradual reduction of demand for design outsourcing, home textile design enterprises will enter the low tide of development.

Participating in the home textile design competition and China international home textile exhibition are opportunities for upgrading and pformation of home textile design enterprises. We can design themes for "expensive and Shang", set up design teams, conduct stylized series of designs that are in line with their brand culture, and display the design results with the China International textile exhibition as the platform to expand the brand influence of home textile design enterprises.

It is an irreversible trend to pform from home design to pattern design, style matching design and so on to brand home textile manufacturers to provide their brand matching and bring high value added stylized series design to enterprises.

The China international home textile exhibition starts from design and fashion, which is to convey the concept of home textiles to the industry.

The exhibition should guide enterprises to move in the direction of differentiation, find the direction of differentiation and go strong and form healthy competition and sustainable development. What the organizing committee should do is to build a good platform and serve the enterprises in a solid way.

Many experts point out that innovation is the foundation of fashion. Fashion always appears as a leader. This is the proposition and interpretation of the times.

Over the years, China international home textile exhibition has been standing at the forefront of the times, advocating fashion and breaking through innovation.

As an important part of home textile products, design plays an important role in the development of the whole home textile industry.

China's home textile industry combines fashion and creative elements through the form of competition. At the same time, it puts forward strict requirements for the designers, and creates and designs the star design talents in the industry. In the next few years, it insists on running this event as the cradle of the outstanding Chinese designers and the talent base of the star designers.

In addition, the China International Home Textile Exhibition strives to demonstrate the design competition results from the design field, enhance the design concept of the home textile industry, enhance the novelty and fashion of the current home textile design style, make the design level of the home textile industry leap to a new height, and play a guiding role in the future development trend of the home textile industry, which will also play a positive role in the research and prediction of the future development trend of home textiles.

{page_break}

Channel terminal depth development

The key words of terminals, channels, investment and display are often the indicators for enterprises to participate in the exhibition. Especially for bed manufacturers, they are more willing to use the number of franchisees to measure the income and market benefits of an industry exhibition.

The organizing committee has paid more attention to the expansion and development of trade terminals, and has attracted the attention of franchisees for home textile enterprises.

China international home textile exhibition will increase cooperation with chain operations, commercial department stores and other organizations, and dig deeper into the business field.

WAL-MART, Carrefour and other large purchasers and retailers will continue to watch exhibitions, and look for new partners from the exhibition. This opportunity is very important for new and old enterprises, so enterprises also attach more importance to such opportunities.

China international home textile exhibition is a platform for communication, communication and business promotion by industry producers, distributors and traders.

China international home textile exhibition represents the epitome of the industry. To some extent, it is even a market. Home textile enterprises can establish and maintain relations with stakeholders in the exhibition, harmonize customer relationship and establish the overall image of the enterprise in the market.

Through the China international home textile exhibition, enterprises can display their brands.

Through well-trained booth staff, active pre and mid sales promotion, attractive booth design and rigorous booth follow-up services, the competitiveness of the brand can become radiant and attract the attention of visitors.

China international home textile exhibition provides a good opportunity for market research.

On the one hand, home textile enterprises can collect information about competitors, distributors and new and old customers in terms of products, prices and marketing strategies. They can quickly and accurately understand the development status and trends of domestic and foreign industries, and research and development of new products, so as to provide basis for enterprises to formulate the next development strategy.

On the other hand, if an enterprise is considering launching a new product or a new service, it can conduct on-site surveys to visitors in order to see whether it is consistent with the characteristics of the target market.

Through the information channel and network provided by China international home textile exhibition, enterprises can communicate directly with target customers in a short time, send product information to specific customers, and get instant response from customers.

The increasingly mature China international home textile exhibition is becoming more and more permeated with modern marketing. Many home textile enterprises regard exhibition marketing as a sharp edge to expand the market.