Kangnai'S "Dynamic Shu Shi" Listed On The Global Market Simultaneously

On the evening of March 20th, the opening ceremony of the global synchronized launch ceremony of the 2008 "dynamic Shu Shi" new product series held by Kangnai group, China's first shoe store in Wenzhou, China's footwear capital, was marked on the evening of March 20th. This also marked the full entry of the Kangnai group, which always wore the leather shoes line, into the field of leisure.

Zhong Puming, general manager of Kangnai group, said that in 2004, Kangnai invested 10 million yuan, which was supported by the world authority footwear research organization SATRA, and established a world-class footwear laboratory in line with SATRA standard in China. In 2006 and 2007, it continued to launch the commercial "Shu Shi shoes" and "Shu Shi shoes" on a global scale, and its technical indicators far exceeded the international average level.

"But these two shoes are all middle class men's shoes. The consumption orientation is also focused on the men's shoes." Zheng Laili, vice president of Kangnai group, said that the development of the dynamic Shu Shi Group has invested a total of 30 million yuan. There is a total of shoes for men and women. The biggest feature is the adoption of the most advanced technology of "comfort shock" and "dynamic skid resistance", all designed by Italy famous designer Antonio, integrating the elements of leisure and fashion.

According to the introduction, the first listed products have more than 500 styles, which are sold at more than 3000 stores in China and more than 300 overseas stores. The domestic prices are lower than overseas prices, most of which are between 300 and 400 yuan.

Zheng Laili told reporters that the group's next priority is not to develop new stores, but to fully integrate and enhance the image.

At the same time, the company is also in contact with strategic investors, ready to launch the mainland listing plan, but for specific details, Zheng did not disclose.