Coach The First Women'S Clothing Show Will Give A Visual Feast.

According to company information, Coach closed 49 shops in fiscal year 2015, currently operates 965 stores, compared with 1014 at the end of last fiscal year.

Among them, the North American market closed 77 shops, the Japanese market closed 2, while the Chinese market increased by 18 to 171, while the other Asian markets and the European market increased by 5 and 7 respectively.

The fashion lifestyle brand Coach will launch its first women's clothing show in New York fashion week in September this year. This is the first fashion show ever held in New York fashion week. It will also mark the new design trend of creative director Stuart Vevers and the pformation of brand style.

Creative director Stuart Vevers has been working hard to further develop the brand.

We hope to build the brand into a luxury fashion lifestyle brand based on brand value.

Last February, Stuart Vevers showed his brand new visual modeling design and launched the first series in New York fashion week.

Some people in the industry believe that the new vision of Vevers is becoming stronger and stronger, and has injected modern elements into the traditional American brand, but consumers do not buy it equally.

In fact,

Sales have been sluggish.

According to the quarterly results of the company ending June 27th, its net income was $11 million 700 thousand, profits fell 84.4%, and sales fell by 11.6%.

Net sales amounted to $1 billion, compared with $1 billion 140 million in the same period last year.

Since Stuart Weitzman joined in May, the turnover has increased by US $43 million this quarter.

However, this quarter is the eighth consecutive quarterly decline in Coach performance. Although the company has already made a substantial reduction, its demand for bags and accessories is still weak.

Although Coach has excavated the new creative director Stuart Vevers from Loewe to redesign its brand image, according to the latest earnings report, consumers have not yet fully accepted the new direction of Stuart Vevers for brand setting, and even the American consumers think they no longer like the style of Coach design.

And in May of this year,

BB&T Capital Markets Corinna Freedman, a capital company, has released a new rating analysis that Coach has long been labeled as a "reduction" rating.

Freedman is also skeptical about the future outlook of Coach. He said, "since the senior management has worked out the change plan, it has been almost a year since then, but we are worried about the progress of the company so far.

Although we believe it remains to be seen whether Coach can change the brand positioning, our expectations remain low.

The latest data from J.P. Morgan Morgan Matthew analyst Matthew Boss, a multinational financial services firm, surveyed 500 women aged between 22-55 who bought Coach handbags in the past 12 months.

This seems to imply that customers in the past 12 months have been aware of changes in Coach products.

Specifically, only 21% of Coach consumers choose to buy because of brand names.

Only 12% of high-income interviewees could observe positive changes in Coach products and their styles.

72% of respondents felt that the product line had not changed, although Coach had successfully introduced Stuart Vevers design product line under multi-channel distribution network.