Interview With Xu Yurui, Chairman Of Rui Yuan Technology

He made a new way in the homogenization of the underwear industry, opening up China seamless with international cutting-edge technology. Underwear The pattern of development has led to the transformation of the traditional industry's technological innovation mode, so that Rui Yuan technology has become the symbol of the technology brand that attracts the attention of the industry. He always takes the brand strategy as the navigation mark and the future of the industry of the mind, creating the Guangdong underwear industry Association, leading the Guangdong underwear industry cluster to break through, and breaking the cocoon and reborn, and embark on the modern, international and large-scale brand journey. He is Mr. Xu Yurui, chairman of Guangdong Rui Yuan Polytron Technologies Inc.

Recently, reporters interviewed about the development of the underwear industry. Emmet Hsu Sir. The development and rise of an enterprise can not be separated from a visionary navigator. The seamless underwear business is a more challenging industry. In view of the current development prospects of enterprises, Mr. Xu Yurui has introduced the following strategic measures for us.

　　 First of all: let underwear "seamless".

Since the early 90s of last century, "seamless" has no longer become a legend. It starts with yarn, uses design procedures and three-dimensional forming looms, and can finally appear in front of your eyes in ready-made clothes. With the subversive seamless 3D weaving technology, the best fusion of natural fibers, synthetic fibers and synthetic fibers can be achieved, so that the underwear parts of the neck, waist and buttocks can be seamlessly connected and become natural and beautiful. The emergence of seamless weaving technology has completely rewritten the fate of traditional underwear.

However, for China's underwear industry, which has a low threshold and is still in primary competition, the seamless transformation of huge technological innovation still makes many companies dare to think. However, Mr. Xu Yurui, who always focuses on the future of the industry, has always firmly believed that technological innovation is an important magic weapon for upgrading and upgrading of the brand, and the future underwear market in China will also gradually show the trend of technology, fashion and branding. President Xu said, "our seamless underwear production equipment is all imported from Italy. According to the principles of human engineering and the human body shape measurement methods and device patents with independent intellectual property rights, we design the products. We use the independently developed R & D ERP and 3D CAD/CAM system. The weaving and dyeing processes are integrated by the design software to produce seamless underwear with fashionable style and novelty. Ruiyuan technology always insists on introducing the most advanced seamless underwear equipment in the world first, and constantly developing and innovating with the market demand. "Through the insight into the international underwear market and the well versed in the way of brand, Xu Yurui believes that how to add technology value to traditional underwear industry and fashion elements to meet future consumer demand will become the focus of competition in China's underwear industry. President Xu told reporters: "we transform from production oriented enterprises to technology oriented brands, expand from the past foreign trade market to the domestic demand market, respond to the trend of industry development and the pulse of the times, constantly build up the core competitiveness of our enterprises with science and technology and fashion, and comprehensively create" enterprise's image of high starting point independent innovation, high quality independent brand, and high target leaping development ", so as to enhance brand. "

President Xu also told reporters that "at present, our R & D design team has reached the scale of more than 100 people. The research of seamless underwear technology based on specialization, high-end and information technology provides a continuous source of innovation for Rui Yuan. In the fierce competition of underwear market, we have always stood in the overall position, positioning in the high-end, focusing on the future. He also mentioned that we must compete with brands and build strength through technology. Technology and fashion are the biggest bright spot of our brand. At the same time, we also adjust ourselves to the market realities, guide the change of consumption concept with the concept of fashion innovation, and achieve a stable transition with popular products, take the value of science and technology as the general direction of our development, and stand in the future of the industry to think about the growth path of enterprises. Rui Yuan company, which has continuously explored the underwear upgrading with scientific and technological innovation, has become a state-level high-tech enterprise, and has established the research and development center of China seamless underwear, Guangdong seamless garment engineering technology research and development center, and provincial enterprise technology center and other R & D institutions. The competitiveness of science and technology has been unanimously affirmed by the industry and the government.

　　 Second: " Industry University Research Institute "Winning the future"

In recent years, China's underwear products have been changing rapidly, the fashion consumption has been awakening rapidly, and the international brands are coming fiercely, which has pushed the underwear industry to a new round of more intense shuffle and contest. Whoever takes the lead in taking the "first brand" to occupy the market will have the future. In the future, China's high-end underwear brand will no longer consider the market closely, but will lead the market trend and guide fashion consumption as the brand's development potential. How to lay the core competitiveness of the brand from the R & D link, lead the fashion trend of underwear, and take the lead in winning the future of the industry? Maybe Rui Yuan technology will be one of the best examples.

Reporters learned by Xu president that in 2011, the "Donghua Rui Yuan design center" and the "China seamless underwear research and development center", sponsored by Guangdong Rui Yuan Polytron Technologies Inc, were set up in Donghua University, and explored the integration of industry, University and research. Rui Yuan Technology opened a new chapter in the combination of technological innovation and research and development in the underwear industry, injected fresh blood and technological strength into the brand, and built a professional and large-scale think-tank for future development. Mr. Xu Yurui said that the Institute has stronger R & D strength than the enterprise, and the enterprise is more familiar with the demand trend of the consumer market. Through the bilateral exchanges and cooperation, it can be said to be a strong alliance, achieving the two breakthroughs in R & D and marketing. He further told reporters: "we are fully engaged in cooperation with the clothing Institute of Donghua University. At present, the research of human database is being carried out. By collecting the body data of Chinese consumers, we build a database, analyze the characteristics and design points of differentiated data in different parts, so that our seamless underwear can be personalized and professional on the basis of science and technology. "

As the state-level "China seamless underwear research and development center", the center takes the China Knitting Industry Association, Donghua University and Guangdong Rui Yuan Polytron Technologies Inc as the resource hub, and is committed to building a high-level seamless underwear research and development platform. From the three aspects of industry height, enterprise demand and higher education, in pursuit of seamless underwear industry technology and quality improvement, we will train professionals with innovative development ability for the textile and garment industry, and play a leading role in the transformation and upgrading of seamless underwear industry in China.

Mr. Xu Yurui mentioned in particular: "compared with the rapid development of product research and development, our marketing mode is more advanced."

As the leader of seamless underwear in Guangdong, Rui Yuan's technology innovation in seamless underwear technology has attracted the attention of the industry, and its marketing mode is not lagging behind the advanced pace of product research and development, and has constantly opened up a new version of underwear consumption.

　　 Third: establish " Three dimensional "three dimensional" Experience marketing

Among them, the new brand "Ai Ba Ba" launched by Rui Yuan Technology in 2011 has created a brand-new model of underwear marketing and won the first battle. Mr. Xu Yurui told reporters: "we adopt the mode of combining TV shopping, entity direct shop and online shopping mall, so that consumers can see, feel and feel in a unique way of operation. First of all, consumers can see products of interest on TV. When he comes to line stores, he can touch the products and feel the products. This solves the drawback that TV shopping can not let customers experience personal experience. And when consumers are willing to buy, they can also shop at our online store, and members can enjoy discounts. We will continue to improve the brand promotion mode of Rui Yuan through the interaction and coordination of the 3 parts. It is understood that at present, Rui Yuan Technology owns the brand name of "women's clothing brand" and "gentry" "men's clothing brand", which is based on the combination of comfort and health, elegance and fashion, and constantly meets the fashion consumption of the market.

Underwear is a kind of health, a fashion, a taste, but also a kind of life experience and pursuit. I benefited a lot from talking with Mr. Xu Yurui. He is good at grasping the vision of opportunity and the courage to innovate. It is a good example for us to learn. From his confident eyes, I seem to be able to see that in the near future, Rui Yuan company is at the forefront of technology and is heading for the peak of the industry. Let's wish: Ruyuan's future is better.