Shenzhen Clothing: To Build A Famous Trade Fair At Home And Abroad

In July 2012,

Has gone through twelve spring and summer, and the clothing industry in Shenzhen has gone through more than 20 spring, summer, autumn and winter.

Along the way, accompanied by wind and rain, Shenzhen has not only forged a renowned Chinese and foreign fashion industry Kingdom, but also created a renowned fashion trade event at home and abroad.

With the advantages of industry, talents and cultural advantages, Shenzhen is building the coastal city with a youthful and vibrant vitality into a city of fashion and creativity.

As time goes by, the garment industry in Shenzhen has developed from the original traditional industries to a highly creative and creative industry with high design content and high added value after more than 20 years of development and development.

Shenzhen garment industry has become a model of pformation and upgrading of traditional industries.

At present, more than 2300 women's clothing enterprises in Shenzhen have more than 1200 independent brands, of which more than 100 are domestic brands.

These brand women's wear sells well in more than 100 cities nationwide, in the mainstream shopping centers of some large and medium-sized cities, Shenzhen.

Sales accounted for more than half.

Only in the first tier cities in China, Shenzhen clothing has opened more than 60 thousand branches or counters.

Constructing the environmental advantages of garment industry

Shenzhen is a young city with the inherent geographical conditions that depend on the Pan Pearl River Delta to radiation Southeast Asia and the Asia Pacific region.

Especially after the signing of the closer economic partnership agreement (CEPA) between Hongkong and the mainland, the integration process of Shenzhen and Hong Kong accelerated.

Hongkong is Asia's clothing distribution center and the Oriental Shopping Paradise. It is an internationally famous fashion center.

The start and rapid development of Shenzhen's garment industry is due to the relocation of Hongkong's garment industry in the late 80s and early 90s.

Shenzhen's clothing industry has long adapted to the needs of foreign trade export and external processing.

The overall technical level and the level of processing equipment all have absolute advantages. In addition to the proximity to Hongkong, sensitive information and convenient pportation, we can understand the changing trends of international clothing styles, colors, fabrics and the international garment market in a timely fashion, and take a lead in grasping the world trend.

Shenzhen is tolerant and strong, and all kinds of new ideas and new ideas will not be easily excluded. It provides a suitable soil for the emergence and popularity of fashion.

Fashion events such as exhibitions, forums, popular conferences, enterprise ordering, designer salon and street fashion show continue to be formed throughout the year, forming a strong fashion culture atmosphere.

This series constitutes the unique geographical advantage of Shenzhen's garment industry.

Fashion brand display platform

While vigorously developing new and high technology industries, the Shenzhen municipal government takes care of and supports the development of traditional dominant industries, and encourages traditional industries to increase investment in technological pformation, improve technological content and competitiveness.

This is one of the strategies for Shenzhen's industrial development.

The Shenzhen municipal government has promulgated a series of policy documents, such as "guiding the reform of the dominant traditional industries with advanced technology or advanced and applicable technology", and speeding up the pformation and upgrading of the traditional industries.

The government has also stepped up policy support measures such as industrial gathering base and regional brand strategy, pushing the upgrading of traditional industries in situ.

Since 2001, the Shenzhen garment industry association has founded and held the annual "China (Shenzhen) international brand clothing and apparel fair". In 2004, it was awarded the UFI international authoritative exhibition certification. At present, the scale has been developed to an exhibition area of more than 80 thousand square meters, and more than 3500 exhibitors are among the largest and most influential clothing brand exhibitions in the Asia Pacific region.

The Shenzhen Trade Fair is no longer a single trading platform. It is committed to becoming an open platform to integrate fashion resources, disseminate fashion value, and promote the deep development and all-round integration of Chinese and foreign garment industry and fashion related industries.

Establishment of women's wear brand joint fleet

The Shenzhen municipal government and the clothing industry association took the lead in launching the "Shenzhen women's clothing regional brand" to build the project, develop the fashionable and creative industry and take the road of sustainable development.

In the "Shenzhen women's clothing regional brand" construction project, an important plan is to implement the "going out strategy" of Shenzhen women's clothing and develop a wider market.

To this end, the "Shenzhen women's clothing brand" Promotion Committee on the one hand to carry out the "fashion Shenzhen" as the theme of Shenzhen women's clothing national tour activities, but also actively open up to participate in international exchanges.

2008~2010 Shenzhen fashion week, the three consecutive London Fashion Week, has created a landmark in the fashion exchange between China and Britain and has attracted the attention of the European fashion industry.

Shenzhen garment industry gathering base has become an important pformation and upgrading demonstration base for traditional industries in Shenzhen. It began planning in 2003, with a total planned area of 1 million 460 thousand square meters, of which the first phase of industrial land planning is 1 million 80 thousand square meters, and 22 well-known domestic garment enterprises are introduced. Two, the headquarters functional area planning land exceeds 200 thousand square meters, and plans for the construction of clothing public service platform, enterprise headquarters building, incubator, R & D center and other projects.

After the completion of the garment base, the Shenzhen garment industry will gather 30% of the capacity, forming a high degree of convergence of the industry industry development trend.

Up to now, the garment industry gathering base has Huaxing, Ying Er fashion, Xingyi (phase I), Zhong Hui Fu (phase I), and Song Li Si (Hou Yu) 5 companies put into production; Dragon City (city lover), Mass Phil (phase I), Hai Jun, MEBO and Shi Qi Li 5 enterprises main building has already been topped; Mu Lan, Ben Ni poem, leaves, Tai Ming, Fei HSI Si, Morgan 6 enterprises have laid the foundation for construction projects.

It is estimated that by the end of 2013, 22 enterprises of the garment base will be put into operation, and the annual output value will exceed 30 billion yuan.

Shenzhen garment industry gathering base has played a positive exemplary role in promoting the pformation and upgrading of domestic garment enterprises from the traditional manufacturing industry to the high-end manufacturing and fashion creative industries.

Shenzhen brand becomes the trend of letting flowers bloom

At present, more than 2300 women's clothing enterprises in Shenzhen have more than 1200 independent brands, of which more than 100 are domestic brands.

These brands of women's wear sell well in more than 100 cities nationwide. In some mainstream shopping malls of large and medium-sized cities, Shenzhen brand women's clothing sales accounted for more than half.

Shenzhen clothing from "three to one patch" to self created brand, to thousands of stores, Wanjia monopoly, along the way, Shenzhen clothing in the domestic market is surging forward, the news is frequent.

Only in the first tier cities in China, Shenzhen clothing has opened more than 60 thousand branches or counters.

Shenzhen brand "Ma Tian Na" has set up more than 500 franchised chain stores in the whole country, with about 1000000 clothing sales annually, while the 5 brands nationwide have reached 1000.

Only five or six years old Yi Feini, pink and blue wardrobe, the national stores also rapidly developed to 600 and 300.

More than 18 years of history, there are more than 500 branches and 30 airport stores in the country.

The main reason why women's wear in Shenzhen is selling well all over the country and occupying a higher market share is due to the accurate grasp of the trend of women's clothing and the fashion design originality, thanks to the innovative thinking of daring to dare to try and adapt to circumstances.

Shenzhen is currently one of the most important industry bases in China, which has the most complete industrial support, the most significant cluster effect and the best original brand.

More than 75% of garment enterprises in Shenzhen spend 5% to 15% of their sales revenue as R & D funds, while 69.2% of R & D funds are used for new product development, and at the same time benefit from the marketing strategy of "design as soul, brand as life and market orientation".

In 2009, the Shenzhen fashion show fair and the Shenzhen fashion week were held in Beijing. It was seen as the beginning of the northern expedition of Shenzhen women's costume and also the beginning of the new change of Chinese women's clothing.

Gathering top designers in China

Shenzhen is adjacent to Hongkong, leading the world trend and has strong product innovation capability.

Over the past 20 years, Shenzhen has trained a large number of middle and senior craftsmen, managers and marketers.

The good entrepreneurial environment and talent advantage of Shenzhen's clothing industry attracts entrepreneurs and fashion designers from all over the country to settle down and start businesses in Shenzhen.

In Shenzhen, a large number of outstanding designers and entrepreneurs, such as Luo Zheng, the design director of the original designer, Yang Fan, director of design of Tianyi design, Yang Fan, design director of Ji Xiang Zai, Zhao Huizhou, director of Yi Hui design, and so on, have led the fashion design and manufacture of the garment industry to an ideal state through constant innovation and tireless pursuit.

Multiculturalism has created the diversity of brand styles, making Shenzhen women's clothing a vast market for North and South women's clothing, which is loved by consumers all over the country.

Build a famous trade fair at home and abroad

Today, in the industry exhibition, Shenzhen costume Fair has been developing for 12 years. It has laid a strategic vision for Beijing and Shenzhen. The international trade fair of China (Shenzhen) international fashion brand has been fashionable in the twelfth years.

People familiar with the Shenzhen trade fair know that every trade fair has a distinct theme. In 2011, the theme of Shenzhen trade fair was called "Metamorphosis". This year's theme of the trade fair is refreshing: I fashion and attitude. This is a novelty in many domestic fashion shows. In this context, fashion is not only material, physical, but also spiritual and ideological. Fashion is not only a patent for an industry and a few people, but an open platform for everyone to participate in.

This theme actually embodies the long-term and strategic thinking of the exhibition organizers.

As an industry exhibition rooted in strong industrial foundation and excellent brand enterprises, Shenzhen Trade Fair has gone through 11 years of ups and downs, and has grown into a recognized top event. However, the organizers recognize that the garment industry as a representative industry of the fashion industry is expanding into a broader field. The trend of cross-border fashion and integration is more and more obvious. It is the general trend that the fashion exhibition will pform from the traditional professional trading platform to the modern fashion exchange platform.

Ma Tiannu, odbo, Yi Hui, and monsoon, Lang Dai, Ming, NABA Jia, Ji Xiang Zai, Jesse, DGVI, Kavin, Mondi Al, Ya Yun, Bo Rou, Hua Si, Meng Yi Shi, Tamar, Ba Li Jin, BELL0 ANN, AUM, MOVEUP, fishing, Li Qi, Annell, JOJO, Jane, card Denton, von Sino, dragon Hao, EIN, Cady Dale, Shen Dong Hao, Bafield, form, annotation, Wei vavis, American Standard, non ancient, Dongchang, name shield, Corona, ah Ya and many other well-known brands are unveiled at this fair, attracting everyone's attention. Shenzhen famous brand masifel, shadow, nalse, opalanu, AI Tai AI,

Based on the international perspective, we should highlight the characteristics of brand value dissemination, trend publishing and international exchanges, and further deepen the influence of clothing brands in the domestic and international arena. The Shenzhen Trade Fair is no longer a single trading platform. It will strive to become an open platform to integrate fashion resources, disseminate fashion value, and promote the deep development and all-round integration of Chinese and foreign garment industry and fashion related industries.

Sharing has been particularly prominent in this trade fair, including the sharing of domestic fashion and international fashion, the sharing of fashion industry and fashion industry, the sharing of professional fashion and popular fashion.

The "big wave Cup" Chinese women's costume design competition is also the highlight of this year's trade fair. The theme of "intensive East" design competition is an original design rooted in the local culture of China, advocating the atmosphere of advocating original design, forming a designer group with both Chinese style and international perspective, and promoting the formation of a number of brand clusters with high cultural value.