Exclusive Interview With Black & Decker Guest CEO Liu Zhongming

With the rapid development of the Internet industry,

With its advantages such as convenience and convenience, it has been favored by many consumers and has gradually become a mainstream consumption mode.

2012 is the high incidence year of e-commerce in China. With the continuous expansion of online shopping crowd, it also urges the rapid development of home textile e-commerce industry.

As of February this year, China's home textile market share has exceeded 10000 billion yuan.

Consumers' purchasing channels for home textiles are also moving from offline terminals to online e-commerce, especially the mainstream users of online shopping - fashionable women and white-collar workers, who constantly improve their quality of life, and attach importance to family decoration.

It has made the home textile e-commerce industry easy to break through the 10 billion yuan annual sales.

But when business is booming,

CEO Liu Qiangdong throws up a theory of cold winter. He thinks the winter of e-commerce is coming.

With many questions, we interviewed Black & Decker CEO Liu Zhongming (hereinafter referred to as David Liu).

Host: can you tell us something about your brand?

David Liu: Black & Decker customer originated from my own concept of integration of e-commerce and consumer products.

Because of the experience of three years of planning in Hongkong media company, I realized that the future of China's electricity supplier industry will be a prospect of unlimited expansion.

At exactly the right time, I met the angel investor of the enterprise now. He had been making bed products for more than 10 years, but he couldn't break through the bottleneck of traditional sales channels. So after doing a lot of market research, we decided to set up bdker brand and start the platform together.

We define the consumer group of the website products as the middle class in the new era. They are young and fashionable, they pursue quality, they choose carefully, they are Black & Decker customers.

(bdker) is a new bedding and home textile brand sales platform jointly built by Shang Shang Yi (Beijing) Technology Co., Ltd. and Chuang Shang Hao (Hongkong) Industrial Co., Ltd.

The company is committed to research and production of bedding, underwear, clothing and other products.

At the same time, Black & Decker will come from the design concept of Italy and the pan European environmental protection standards to the product development and production process, and truly achieve the purpose of "noble quality and mass consumption".

Each product is defined as "fashion, environmental protection, value for money", and advocates the production concept of "fashionable bed, healthy living".

Every item we produce is the most intimate product, so we are also seeking to provide "the most intimate" service, striving to increase the added value of elegance and comfort.

Focusing on the quality of every product will not diversify and complicate products at will.

Black & Decker customers only manage bed related products, so we are more professional.

Black & Decker customers believe that products are the lifeline of enterprises, so Black & Decker has the most IN design team and the most advanced sample making mechanism.

Of course, living with bdker is living with FASHION.

Moderator: e-commerce is the hottest Internet word this year. Jingdong mall CEO Liu Qiangdong throws up a cold winter theory. He thinks that the winter of e-commerce is coming. Do not know how you view their future development trend?

At the end of David Liu:2011, Black & Decker customer just saw it.

The business opportunity of the electricity supplier is on the line.

On the first line, the netizens were concerned, and the performance was good.

For the electricity supplier, in the electricity supplier industry, we feel that it has been very popular since 2009. This year, it should be said that from the electricity supplier financing or the social effect of the electricity supplier, it attracts more people's attention. There are many stories of big business providers. We can all talk about how much the company is selling and how much the company is valuing. The company is listed on the market and the public is very concerned about it.

If starting from 2008 and 2009, the first year of the development of B2C, or the starting point of high-speed development, there may be three to five years in the future. If China's electricity supplier or online retailing, B2C e-commerce will become a very mainstream modern retail format.

As far as the winter of e-commerce is coming, I think it is groundless.