Unique Selling Points Of Competitive Brands

　　 Yu Yi Hua Footwear, enterprise operations researcher, footwear, enterprise training and education researcher

Are there any unique selling points that distinguish competitive brands? Nowadays, the competitive environment of which industries is fierce, but it is not difficult to find that there are some successful brands and enterprises in every industry, either in terms of brand influence, market share or terminal sales power. These successful brands and retailers always have a unique weapon -- a distinctive selling point that distinguishes competitive brands. In terms of brand names, Fujian's seven wolves men's clothing is struggling to distinguish the unique selling points of competitive brands. Friends who are familiar with the wolf's clothing must know that the seven wolves have a pair of trousers called "three pants" (waterproof, wrinkle proof, anti-theft), waterproof and anti wrinkle are the unique functions of cloth on the material, and burglary is the unique design of the concealed design pocket. There are also seven wolves in winter to introduce a "shake windbreaker", mainly for the modern fashion personas need both temperature and demeanor demand. The main selling point of the product is light, thin without losing warmth. This product distinguishes the traditional winter clothes from the heavy and bloated defects. The core selling point of the seven wolf "shake the windbreaker" is also reflected by the unique function of the cloth on the material.

　　 Seven wolves "Shaking windbreaker" and "three pants" listed in the market to achieve impressive performance is because there is a distinctive selling point of the competitive brand. There are still many cases that we can find in the clothing industry in distinguishing competitive brands. For example, some brands introduce ironing products, which are very suitable for business personnel travel, and there is no need for time and unwilling to take care of them. There are also seven wolves, the first to launch the concept of "double-sided jacket", which distinguishes other brands of jackets, which reflects the needs of men's "multi faceted life" and "the multi faceted nature of men's lives". The "double-sided jacket" also needs a cost benefit (a dress can be used as two clothes).

The unique selling point (or core competitiveness), which is different from the competitive brand, is also reflected in the "scramble" of the clothing industry. For example, the seven wolves first launched the "colorful T-shirt", that is, "scramble for position". People who are familiar with the clothing industry know that the sales of men's clothing are generally larger than those of the first half of the year, and that the least achievement is summer wear. And smart seven pack wolf men's clothing is thinking about how to increase sales of summer wear. The launch of the "colorful T-shirt" is that the brand attracts consumers' attention, plans to attract consumers by "scramble for positions", and assists other related marketing methods to enhance the sales power of brand influence and phased products. About the "robbing" and the seven wolves' jacket experts, the present "dress consultant" embodies the unique selling points of the seven wolves in thinking about the brand. There is also the "Chinese collar" put forward by Fujian Qipai, the "trousers expert" proposed by nine Mu Wang, and the "28 years doing only one thing - making jackets".

There are different competitive brands. Usp Is there any preparation for our marketing support? Many brands and enterprises have their own distinctive selling points of competitive brands, but they do not know how to use them in marketing channels and marketing designs in the later stage, but they do not have systematic planning and planning. Why do many old brand brands fail to be heard in China? In fact, there are unique selling points behind every old brand. Unfortunately, they don't have much thought and planning in marketing design. As far as clothing industry is concerned, I appreciate the system brand and marketing of the seven wolves. This system is very critical. Many brands differ in system and execution. There are a set of equipment demonstration stand on the side of the container which sells "three pants" container at each wolf wolf terminal. There are water, oil, juice and two pieces of cloth (one is ordinary cloth, the other is fabric used for these pants). These demonstration devices help terminal salesmen to demonstrate waterproof and antifouling to the consumers when they sell them. (salesmen will show you the dripping water on the cloth and pants very intuitively). Each shop has a "three pants" sales promotion CD-ROM and a salesperson's "salesmanship" manual (the guests will ask questions and related marketing answers). These manuals and demonstrations are conducted on a new product. In contrast, some other brands have unique selling points (or look for planning companies to extract selling points), but the terminals are not able to compliment them. A successful chain is definitely a systematic marketing design and planning, rather than putting forward what alone, what is called, and what consumers need is a systematic planning and marketing plan. Every time the seven wolves raise slogans, every time they introduce new concepts, they have a complete set of supporting operation systems. In this regard, I also want to commend the nine herd kings. Mentioned earlier, "nine pants experts", a careful person can find that the poster and seat cards of the nine shopmen in the shop window and trousers area of the terminal shop will have a pair of trousers designed and produced anatomic illustrations, and the consumers will understand what they call "experts" after the salesmen explain them, and thus feel that they lack knowledge. Because they often walk the market, it is also found that some of the terminal salesmen of the brand do not know to highlight and sell this selling point. They really regret for the king of nine herd, and feel that their overall system construction needs to be strengthened.