Business Opportunities In Kung Fu Shoes

The Wudang Mountains of Hubei is a famous Taoist resort in China. There are always some practitioners practicing here.

Huang Mingguang of Shiyan saw business opportunities from their outfits.

Therefore, the value of the mountain goods in the mountains has increased sharply in his hands.

On New Year's day in 2004, when Huang Mingguang was visiting Wudang Mountains, he heard several trainers complaining about the impermeability of his training shoes and his slippery feet after sweating, which attracted his attention.

He remembered the cloth shoes that he wore when he was young.

Although there are not many people practicing in Wudang Mountains, there are about 1000000 tourists paying attention to them every year.

While watching the practice, people will also pay attention to the costumes of the practitioners and appreciate their every move.

Huang Mingguang thought, if they put on the shoes I made, they would be publicity for me.

After seeing the business opportunities behind these practitioners, Huang Mingguang decided to make cloth shoes.

Traditional cloth shoes are easily deformed, but rubber shoes are not deformed but airtight.

What material can be breathable and not deformed?

Huang Mingguang chose Brown palm, which has a natural network structure. It is strong and antibacterial. The cloth shoes made of brown silk are not only breathable, but also do not deform several times after washing.

One piece of brown silk can make two pairs of shoes. The cost of a pair of shoes is about one dime, and at least 10 times the added value after making shoes.

After the shoes are made, the price is 80 yuan, five or six times that of the ordinary rubber shoes, and the practitioners are too expensive to buy them.

In order to open up the market, Huang Mingguang sent 100 pairs of brown bottom shoes to a famous martial arts troupe in China, who often performed Wudang martial arts at home and abroad.

Many Chinese and foreign tourists who came to Wudang watched the performance of the Wushu troupe and asked where they could buy such cloth shoes.

The martial arts group also took some orders for Huang Mingguang as he performed abroad.

Through the invisible propaganda of the regiment, Huang Mingguang received the unexpected effect: the training shoes began to sell well.

Before long, Huang Mingguang made use of pure natural materials such as wild flax, loofah and coarse cotton cloth, and developed six or seven series of cloth shoes, such as children's cloth shoes, craft embroidered shoes and health keeping cloth shoes according to the tourists' psychology.

Through the sale of scenic spots and networks, Huang Mingguang sells cloth shoes for nearly a million yuan a year.