Zhejiang'S Old Market Is In An Awkward Situation, Upgrading And Replacing The New Path.

"Specialized market malls in Zhejiang has become a trend."

Xu Zhixiang, deputy director of the Zhejiang Provincial Bureau of Commerce and industry, evaluated the changes in the Zhejiang market on Friday at the two five session of the Zhejiang provincial Market Association.

This is reality.

For a society with fierce competition in the retail industry, the upgrading of the professional market can no longer be as simple as the wall decoration.

But now, managers are facing new problems.

Because of the expansion of the city scale, the new market with the core of wholesale function will mostly be constructed, relocated and left behind.

The general situation is: the new market is large in scale, beautiful in architecture, new in the old market, small in scale, and old in property, but usually in traditional gold trading area.

Where will the old market go before the new market is completed?

In particular, those old cities that have not been renovated for more than a few years have been abandoned. But if rented to others to do the same market, will there be vicious competition for new markets?

The upgrading of Haining leather city is a typical case. Because there is no suitable way out, the old city has been vacant for more than two years, and there have been more than 30 partners.

A person familiar with the leather city of Haining told reporters.

In the new round of upgrading and upgrading of the professional market, the disposal of old cities is doomed to be a hidden problem.

They were once in full bloom, at least on one side.

Luqiao China commodity market, in its heyday, was famous for clothing, woolen sweaters and plastic products, and the annual paction reached about 20000000000 Yuan.

For a long time, only Yiwu's small commodity market and Shaoxing China Textile City can live on it.

Ningbo Textile City has been appraised for more than 10 years to make a great contribution to the prosperity of Ningbo trade and the reemployment of laid-off workers.

For many years, it ranks among the top 100 market in the country. In 2005, it was ranked the 50 most competitive commodity professional market in China.

Shengzhou, the Chinese tie City, was founded in 1992. It played an invaluable role in upgrading the industry and the visibility of Shengzhou's regional economy.

There are many old markets such as Xiaoshan commercial city, Ruian mall, Wenzhou commercial city, and so on.

In their heyday, no one has found signs of gradual decline, but clues have already existed.

In 1995, Zhou Chengjian made his fortune in the market of Miao fruit temple in Wenzhou, and suddenly withdrew his booth from the shopping mall.

This means that the traditional marketing method of the professional market is still effective, but it is hard to keep up with the development needs of Wenzhou entrepreneurs at that time.

And the highest turnover of Wenzhou Ruian mall, turnover in recent years, however, hovering at 5 billion yuan up and down.

This is the trouble of the forerunner.

They are in a precarious position under the constraints of lack of industry support, lack of follow-up space and unreasonable function layout.

Upgrading is the only option.

The embarrassment of the old city began in 2006. The Ningbo textile city plans to take 3 years to make the whole pformation.

After the completion of all the projects, the business area of the market will expand from the current 75 thousand square meters to 120 thousand square meters.

This is a relatively fortunate solution, and the old wholesale market in other urban areas is still in an awkward position.

One year, Ningbo cancelled the operation of tricycles, and the 19 year old Ningbo Lake market was faced with poor pportation.

At that time, the market manager said that although this is a tiny thing, it can be seen that there is a group of contradictions between urban development and the old market in the urban area.

Luqiao China commodity shopping mall has already rented 22 thousand square meter trading venues to supermarkets, home appliance stores and wedding goods shops.

At present, the local ready to open east China Plastics City, the original more than 700 business households in the two or three floor of the mall, who deal in plastic products business, are facing a nest. At the same time, they are still working hard to introduce WAL-MART, a global retail chain giant. Once it is finalized, the operators of cardigans in the mall are also facing the possibility of moving.

Shengzhou's Chinese tie city has passed a new upgrading plan last winter.

"It is also an alternative place to be built, and it will also encounter the problem of dealing with the old city."

Lv Zhenhua, Secretary General of Zhejiang Market Association, said.

Even in the smooth relocation of the market, the disposal of the old city is still awkward.

A market manager told the reporter that in order to make the operators believe the future position of the new market, the old market must all vacate.

"But then we find out how to deal with the property in the old market."

Their original assumption was that the property could be disposed of as state assets.

There were buyers in the name of foreign investment and local intentions, plans to create a similar market for imported products.

"At that time, it said that more than 200000000 bought and paid ten million deposit, but in the end, the local government thought that this would lead to competition with the new market, and ultimately no agreement was reached."

"Once sold, there is no way to prevent" Li Gui "moving into the old market and new market competition.

Whether the site is expanded or sold, the disposal of old city is always thorny.

In fact, when I made overall business planning for Shaoxing, I suggested that after moving to the new market, the old city would be pformed into a retail oriented hypermarket.

Zheng Yongjun, Professor of Zhejiang industrial and Commercial University, said that the practice of introducing Haining into the shopping center in the city of leather has a reference for many markets in Zhejiang.

"To think about the situation in Haining, we have many similar examples."

Zheng Yongjun said.

These old markets often lead to the lump economy of one side, originally located in the center of the city, and the local government is willing to take out the land in the central area of the future urban development. At the same time, it is still part of the urban remote area and built a magnificent new building.

Therefore, changing the format of the old city becomes a necessary choice. Only by making retail, can the value of the old business circle be reflected.

Zhou Fuduo, a professor of urban planning at Zhejiang University, said that from the basic principles of planning, the city should have a central business district and consider convenience.

Originally used in the old market near the pport hub, the project as a commercial service land can be adopted.

"Because even from pportation, shopping centers can also evacuate the crowd.

Moreover, the format of this place, the main commodities and services that are operated, should be relatively blank and form a dislocation development with other businesses around. "

The trend of retail segmentation will be more and more significant.

"This is also a great opportunity for dragon city and a source of inspiration for business models."

Wang Honghui, general manager of Haining Longcheng Commercial Plaza, said that the retail division began in China for seven or eight years, such as home appliances subdivision, large supermarket segmentation, liquor chain, cosmetics chain, handicrafts chain, shoes and so on.

"We integrate these subdivided forms and form a number of sections, such as the fashion discount plate, the 3C plate, and so on, forming the Dragon City shopping mall mode.

The old city in the professional market is located in the traditional core business circle and is the ideal place for shopping centers.

Thus, in the Longcheng Commercial Plaza, there are innovative layout and retail mode, such as jewelry chain plate, integrating many modern style, close to life jewelry brand businesses, forming a "Taobao city" shopping experience; for example, 3C chain plate, integration includes Digital Plaza (EGO), electrical appliances shopping malls (Gome, Yongle, five stars, etc.) and mobile phone stores (telephone world, Dixon Tong, Xie Heng, Tian Tong Tong), to create a new electronic consumer goods shopping experience center.

This model can fully integrate the resources of various brand businesses, accumulate the competitiveness of all brand businesses, carry out collaborative marketing and competition, and provide consumers with an extensive and wide range of products to meet consumers' one-stop consumption needs.

At the same time, the dragon city model provides an ideal carrier for the expansion of the old market.

"For example, for example, we know that Haining leather city wants to develop outside the province, but it is not realistic to go out as a whole."

The director of Haining Leather City Management Committee is committed to integrating the resources of operating households to form a more systematic and direct chain retailing enterprise, and to consider integrating into the chain strategy of Longcheng.

"We think Haining's resource integration is hopeful because this prototype is already there."

In the new market, Wang Honghui observed that the scale of individual operators has been quite good, the independent exhibition hall has reached 1000 square meters, and the development ability of products diversity and the concept of environmental construction are quite good.

"We believe that as the owner and operator of the property, Haining leather city has the strength to find some complementary products and merchants from the 160 thousand party market."

The introduction of Longcheng Commercial Plaza in the old city of Haining leather city can be regarded as a brand new solution for Zhejiang's specialized market in the era of upgrading and upgrading.

Zheng Yongjun said that the new business model of Longcheng may impact the local business structure, but it has considerable positive significance.

"More than 10 years ago, Gome started soon, and eight stores in Tianjin were boycotted in the newspapers.

But you should know that the development trend of business form is always heading for a more efficient direction.

The new commercial prologue has been unveiled. Can the dragon city model break through the old city?

Stepping out of the barriers may make another commercial spring.