Beautiful Women, High Salary, Open Shop, Cheongsam, Annual Sales 20 Million

Beautiful women, high salary, open shop, cheongsam, annual sales 20 million

Ma Jun Yu

She comes from Shanghai tailor's family. She is a top student from the Finance Department of Fudan University. She was a senior white-collar worker in a multinational company.

Although these auras and identities have been imprinted on her body, she now prefers to call herself "

Chief designer.

In just 4 years, the Shanghai girl's Taobao shop "Shanghai impression China Wind" has become the famous Chinese style on Taobao.

Brand.

Cheongsam, which has Chinese classical culture, has not only gathered high popularity and high praise of 130 thousand, but also made her online store achieve an annual sales of 20 million yuan.

Resumes

Ma Junyu

Graduated from Fudan University in 2006.

He worked for IBM Shanghai in 2006.

In 2008, Taobao opened its own shop to sell its own cheongsam.

Annual sales in 2012 will exceed 20 million yuan.

She comes from Shanghai tailor's family. She is a top student from the Finance Department of Fudan University. She was a senior white-collar worker in a multinational company.

Although these auras and identities have been imprinted on her body, she now prefers to call herself "the chief designer of cheongsam".

In just 4 years, the Shanghai girl's Taobao store (micro-blog) store "Shanghai impression China Wind" has become a well-known Chinese women's wear brand on Taobao.

Cheongsam, which has Chinese classical culture, has not only gathered high popularity and high praise of 130 thousand, but also made her online store achieve an annual sales of 20 million yuan.

IT white collar sells cheongsam Online

4 years ago, when Ma Junyu hung out the first cheongsam she designed on Taobao online with Lulu, ID did not realize that this shop would become a well-known Chinese women's clothing brand on Taobao.

In June 20th, when interviewed by our newspaper reporter, Ma Junyu, who is the chief designer of cheongsam, recalled to reporters the life experience of Taobao.

In many people's impression, lane, Qipao, and ten miles were once the cultural symbols of Shanghai, and Ma Junyu, a tailor family born in Shanghai lane, had a special affection for the cheongsam.

However, in the first 20 years, her life trajectory did not intersect with cheongsam.

Since graduating from Fudan University in 2007, she has entered the IBM IT company and has been working in the IT industry. He is the world's top 500 company and a hot new career. She has become a senior white-collar worker in other people's eyes.

The more stable life is, the more intense Ma Junyu feels.

In June 2008, she decided to open shop on Taobao and sell her own hands.

And the cheongsam made.

Accumulation of original funds by Olympic orders

When I first opened the shop, the design, production, photography, baby on the shelves and customer service were all borne by Ma Junyu.

Because cheongsam has Chinese classical culture characteristics, plus pictures and webpage effect outstanding, unwittingly accumulated a certain popularity, sales began to grow steadily.

"The deepest impression is that two months after the opening ceremony, the order of ceremonial cheongsam was greatly increased during the Beijing Olympic Games."

Ma Junyu said, at that time, the shop had just opened, but it was already very famous. The Olympic etiquette team made hundreds of Cheongsam in her shop.

Olympic order not only let her accumulate primitive funds, but also let her see the market prospect of cheongsam.

"This is an affirmation of my cheongsam. I feel very proud of it.

After the 2010 Shanghai World Expo, we also received orders for ceremonial cheongsam.

Quit work, full time open shop

With the upgrading of online store reputation and sales volume, Ma Junyu, who is a part-time shop, obviously feels weak.

In 2010, she made a bold decision to quit her job and open shop full-time.

The establishment of "Yi Hong Yan" company is responsible for the full operation of Taobao online store.

Ma Junyu said that after fully communicating with her family, her parents showed a supportive attitude. So, with full confidence, she embarked on the road of entrepreneurship.

In just 4 years, the development speed of Ma Jun Yu's shop has surprised her.

The number of customers in the store has increased from more than ten to more than ten million. The online store is growing at a speed of one crown a year. Now it has won 130 thousand acclaim, and this year's goal is to praise 200 thousand and successfully promote 5 crowns.

What makes Ma Jun Yu proud is the sales volume of online stores.

"Since 2010, the annual turnover of online stores has doubled.

According to the current development trend, this year's sales volume will exceed 20 million yuan.

Ma Junyu told reporters that her company's workforce has also grown to 50.

The goal is to turn to brand management.

Cheongsam is undoubtedly a small consumer. What is the secret of Ma Junyu's success? "Original design, private brand."

Ma Junyu told reporters that nearly 300 online stores are now on sale.

It is designed and tailored by her and her employees.

"From the market is a more simple way to buy goods, the cost will also be reduced a lot, but the quality can not be guaranteed, products will also lose their characteristics."

Ma Junyu said that from the beginning, online shop aimed at originality and insisted on doing its own brand.

In terms of processing, orders are few and can not be produced on a large scale. Some of the larger orders are completed in cooperation with large processing plants.

Now, Ma Jun Yu already has its own processing plant, which can meet the production tasks at this stage.

However, in late 2011, Ma Jun Yu found that various management costs were rising and gross margins were declining.

"This is the bottleneck that the company must face in the process of pformation, and the biggest challenge now is the lack of qualified personnel, especially the cheongsam in the design of Qipao."

She said.

However, these temporary difficulties are not enough to affect the future planning of "Yi Hong Yan".

Ma Junyu told reporters: "we are a pure electric business company, but in the next two years, we will go down the line.

In the future, we are going to be a direct store or a physical store. Frankly speaking, this aspect is not fully considered.

But the company will be more like a clothing Brand Company, shifting its focus from channel sales to brand management.