How To Fashion The Clothing Brand? Is It Focused On Corporate Publicity Or Marketing?

Some people say that fashion is related to blood and geography.

It seems to designers from fashion capital.

How did it relate to the product? We interviewed Deborah Simba, chief designer of the famous brand of Milan's Shu Lang company.

Reporter: do you think that many fashion shows are popular at the stage of promotion or publicity, or are there more brands for the market?

Bo Na Sinbad: no matter whether it is promotion or publicity.

The two levels will be covered.

This series of works shows many exaggerated and design elements to create an impressive image for the brand, but there will also be a large number of simpler styles that are more suitable for consumers to wear.

Reporter: what changes will happen when the clothes on the show turn into brand products? Why is there such a change?

Bo Na Sinbad:

Products and products on the market will be different. The clothes chosen by the show are designed or classic. The model of the walking show is generally tall and thin, so that it can highlight the sense of clothing.

The products sold in the shops should be modified to make some changes, so that they are suitable for the general public. Some exaggerated styles are designed to meet the needs of specific populations, but the proportion will be very low.

Reporter: will he first put forward a product plan and then design it? Will he analyze the past sales data in the process of product planning?

Bo Na Sinbad: first, we must plan and design. We will do data analysis in the process of planning. Every year, the products will be adjusted on the basis of customary style, and according to the brand customer orientation, and adjust the planning plan according to the prevailing trend of the year, and make appropriate adjustments.

Reporter: how do you think the designer's creativity and the marketization of products should be coordinated? How should a good brand mobilize the creativity of the designer and make the product conform to the market sales?

Bo Na Sinbad: if we take care of the market operation of commodities, we need to understand the style of our brands and the style that customers want. We need to imagine from the perspective of customer groups, understand which type of customers the market is, and then integrate them into the works of our own design. This requires a process of coordination and understanding. After designers and brand styles, customers' mutual understanding and feelings, and then draw it out and produce finished products, we can better meet the needs of the market.

Reporter: how do you think a brand's style is expressed? Is it through conceptual design or overall style, or other factors?

Bo Na Sinbad: the style of the brand must be according to the brand image of the company, if it is designed according to the style, there will be some distinctive clothes.

On the whole, it depends on the lifestyle that the brand wants to pursue. What kind of ideal state do you want to achieve, what kind of customers are you going to do, positioning in the domestic market or the European market or other, the body shape of each market is different, the concept is different, the hobby is not the same, what is the market positioning and brand positioning? Around these factors, the brand is specially designed, highlighting the different brands, and integrating the essence of the connotation to express the brand style.

Brand represents a cultural symbol. It will have a continuity of things to inherit and develop. It will not change with the previous year's product 360 degrees, nor will it completely change the style to cater to the trend of the season.