At Present, Domestic Clothing Enterprises Do Not Have High Quality Fashion Buyers.

At present, the shortage of talents in garment enterprises will be a continuous growth industry in the next 10 years.

But the information from the Shanghai International Clothing Culture Festival forum shows that at present, there is no high quality fashion buyer at home.

The career of fashion buyer has existed for forty or fifty years.

Every season, you can see such a group of special professionals in the grand show. They shop at the show ground, at the exclusive stores, and at various exhibitions.

Experts say that as a fashion buyer, it is necessary to understand the consumption habits and cultural background of the area, and to accurately estimate the customer base. All these require trivial preliminary investigation and professional vision.

Moreover, making decisions requires a lot of investigation and data. During the process of purchasing, a lot of professional knowledge is needed, such as valuing fabrics, understanding the design concept and design value of products, and understanding foreign trade knowledge.

According to statistics, nearly 80% of our current garment enterprises are processing enterprises. These enterprises are traditional business ideas of sewing and selling. There is no concept of fashion buyer at all. Only fabric and accessories purchasers, a little advanced enterprises are only a few salesmen responsible for the development of channels.

Even so far, many people still believe that

It is the industry that makes and exports.

However, with the development of fashion industry, local brand clothing enterprises no longer stay in the traditional small workshop stage. Therefore, fashion buyers with comprehensive quality are particularly important.

For example, large garment enterprises such as YOUNGOR have buyers who are responsible for meticulous division of labor such as fabric, necktie, belt and clothing styles. They are responsible for choosing the style of each season for the enterprises, and choosing the overall style of the products for each season.

Gu Qingliang, a professor at the Institute of textile economics of Donghua University, believes that the fashion industry is actually a buyer driven industry. Buyers not only communicate with fashion producers and consumers, but also balance the supply and demand in the market.

Buyers can even integrate fashion resources to make the commodity chain more profitable.

In developed countries, whether they are retailers or brand stores, the buyers decide the style of each season, the time to market, and even the size of each style.

Buyers should not only have fashion sense, but also have comprehensive qualities of financial knowledge, negotiation skills and so on.

Buyers of domestic retail businesses, who only knew fashion and had no knowledge of Finance and finance, led to the loss of RMB about 4000000 due to lack of exchange rate knowledge when purchasing fashionable products abroad.

Statistics show that there are currently professional buyers in China.

There are less than 10% of the enterprises, and most of the fashionable buyers at present are pformed by designers, design directors and so on.

However, according to the statistics of a fashion design institute in the United States, buyers who do not have systematic training should initially meet the basic requirements of buyers, at least 5 years of practice time.

Most of the fashionable buyers in foreign countries are trained by fashion trade majors. Even in the famous fashion training institutes such as New York Fashion Design Institute, there are specialized buyers' professional directions.

Professor Gu Qingliang said that domestic clothing colleges and universities can set up such a profession, but the important thing is to attract experts from the industry to join the ranks of training buyers in the process of training, so that they can cultivate buyers who meet the needs of enterprises.