Exhibition Knowledge: Disciplinary Nature Of Exhibition Science

Learning is a comprehensive interdisciplinary subject between social science, technological science and natural science. It is not only a theoretical subject, but also an applied science. It is a marginal science.

1. Convention and exhibition is a comprehensive interdisciplinary subject.

In 1970s, Qian Sanqiang, a famous scientist in China, predicted that:

"From the end of this century to the beginning of next century, it will be an era of interdisciplinary science".

Mice science is the result of scientific crossover.

Many disciplines related to exhibition are colliding and merging with each other on the theme of exhibition.

Exhibition studies involve Informatics, management, and

Science and technology, tourism, architecture, pportation, advertising, art, environmental science, safety science, communication, sociology, culture, anthropology, politics, public relations, psychology and many other subjects, exhibition science is the result of the interpenetration of these disciplines.

As an important part of the whole science of science and technology, mice science is a comprehensive system with many branches.

There are differences in the time, form, object of study, research content and research method of each branch subject. They are not isolated from each other without internal connection, but they form an organic group of subjects.

The knowledge environment of a single subject and the social environment of exhibition practice have been playing an important role in exhibition science.

Synthesis is not piecing together fragmented, fragmented, one-sided, limited views of various disciplines and exhibition related aspects. Such a "chop Chai" platter is by no means a science.

Synthesis is the organic combination of the internal branches, parts and elements of exhibition science, and combines the objective factors and the subjective factors organically.

Convention and Exhibition combines the theories and methods of many disciplines, and conducts a systematic and comprehensive study on the subject matter of exhibition, so as to reveal the discipline of convention and Exhibition movement.

Therefore, mice science is a comprehensive discipline.

Conference and exhibition is a comprehensive group of disciplines, including exhibition Informatics, exhibition management, exhibition economics, exhibition design, exhibition tourism, exhibition architecture, exhibition psychology, and so on.

2. mice studies are both theoretical and applied subjects.

Conference and Exhibition originated from the exhibition practice of human beings. It is a summary and summary of the practical experience of human Convention and exhibition.

Conference and Exhibition studies mainly solve the universal problems in the exhibition practice of human society, which include both basic research and applied research.

Conference and exhibition is a basic theoretical discipline.

It is a purely theoretical study on the nature and regularity of exhibition, and it is a practical applied discipline. It is feasible to study many practical problems such as exhibition and exhibition, business and service, and solve the specific technical problems posed in the exhibition.

UNESCO divides the discipline group into five categories: 1. Natural science; 2. Engineering technology; 3. Medicine science; 4. Agricultural science; 5. Social Sciences and humanities.

Accordingly, mice science is generally a social science, and involves engineering technology science (management and Construction Engineering). It also contains natural science factors, such as natural environment and information technology. It is a marginal science between three social sciences, engineering technology science and natural science.

Discipline system of mice studies

It is of great scientific significance to study the composition of exhibition discipline system.

The exhibition science is a comprehensive and integrated subject system based on a high degree of integration on the basis of a high degree of differentiation.

The discipline system of exhibition should consist of three parts, namely, basic discipline of exhibition, applied discipline of exhibition and special subject of exhibition.

1. basic discipline of exhibition

Study the basic theory and method of exhibition, take the universality rule of the whole process of exhibition as its research object, including the essence and function of exhibition, the contents and objectives of exhibition, the principles and methods of exhibition management, the history of exhibition and other basic contents.

Specific disciplines such as convention and Exhibition principles, exhibition history, exhibition sociology, exhibition culture, etc.

2. exhibition application discipline

Study the theory and mode of exhibition operation.

Including: exhibition management.

Management, conference and exhibition service contractor management, exhibition logistics management, exhibition venue management, exhibition financing management, exhibition budget management, exhibition human resources management, exhibition design, convention and exhibition economy, exhibition tourism, exhibition Informatics, exhibition planning (exhibition planning, large-scale conference planning, sports meeting planning, large-scale art evening planning), mice psychology, exhibition communication, exhibition advertising, convention and Exhibition policies and regulations, exhibition logistics, exhibition statistics, exhibition foreign languages, exhibition and secretaries, exhibition buildings (exhibition venue construction planning, architectural design), exhibition safety, exhibition environment, exhibition aesthetics, etc.

3. special subject of exhibition

Special research on special exhibition issues or special industry exhibition activities, such as online exhibition research, celebration ceremony management, sports meeting management, evening party management, mass rally management, holiday party research, etc.

Many disciplines have participated in the study of MICE activities and exhibition industry, and have become an inevitable trend in the current scientific research of mice.

This is not only reflected in the use of concepts and terms in other disciplines, but also the emergence of a large number of new marginal disciplines.

Such as exhibition economics, exhibition psychology, exhibition management, exhibition aesthetics, etc.

Exhibition Studies and many closely related "sister subjects" are in research contents.

Cross each other and infiltrate each other.

Conference and Exhibition science must absorb the research achievements of sister disciplines, and constantly improve and develop themselves.

The diversity, specialization and mutual inclusiveness of exhibition science research mean that many new branches will continue to emerge in the exhibition science system in the near future.