Shoe Companies Keen On Network Experience Hall, Implementing Experiential Marketing

Walking on the streets of the city, a simple stage set up by businessmen can be seen everywhere. They display "signboard" commodities, interact with the audience under the audience, or let ordinary consumers experience their business products, so that consumers can truly feel the inner product and then tell the truth. This is a popular marketing method at present.

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Experiential marketing, as a popular marketing method, is favored by many domestic enterprises.

It can also be understood that user experience is the key factor for an enterprise to decide whether the product is successful or not, and is related to the rise and fall of an enterprise.

User experience is seen as embedded in the core of business philosophy, not only involves the implementation of the marketing side is so simple, from the needs of grasping, product development, to the terminal system, after-sale system and other enterprises are closely related to the whole process.

I believe every enterprise is very clear about the importance of user experience.

Since the rise of experiential marketing, it has been limited to offline business entities or exclusive stores. However, with the increasing consumption of online shopping, people are paying more and more attention to physical and mental experience of online shopping while choosing online shopping. How to do experiential marketing has become a common concern of major online shopping platforms.

As a relatively traditional industry in China, shoemaking industry is also very fond of experiential marketing.

The reason why we are keen on the online shopping experience hall is that it is a consumer shopping misgivings, which can improve the reputation of online stores and the rate of return of online shoppers, and cultivate a more loyal two consumer group. To a certain extent, it also helps promote the promotion of online stores and brands. In logistics, after ordering orders, it is shipped directly from the shoe factory. The experience museum only stores the footwear products of the season, effectively reducing the pressure on inventory. Why not? {page_break}

The obvious advantages of convenience and low price of online shopping stimulate many consumers' desire for consumption.

With the improvement of people's living standard, online shoppers' consumption ability and consumption potential are also rising.

And the shoe enterprise online shopping experience is full to provide experience to online shopping consumers, try on shoes as the main business, some enterprises will also worry about whether or not to use large quantities of talents.

Now that the terminal stores have been opened, why do we only lock in a very narrow consumer group of online shopping, while ignoring the bigger non online shopping consumers?

For consumers who buy shoes from the store, the service staff will probably have to spend a lot of time explaining them to customers.

Unfortunately, after the explanation of service staff, most consumers will only remember that it is a shoe shop that doesn't sell shoes, but you don't know what your so-called "Internet experience shop" is.

Neither sales nor consumers have been offended.

It is these fatal inferiority that causes the online shopping experience hall to always be in the trial stage, and lacks a more complete profit model, which is difficult to carry out in a wide range of industries.

As far as the current development is concerned, the online shopping experience hall is still difficult to promote in the whole country, but it basically has the conditions to popularize in the second tier, medium and large cities.

To ensure the successful operation of the online shopping experience Museum, enterprises must have strong design and research capabilities to ensure that every season there are enough shoes to support them.

Although some stores or street shops have been pformed into experience museums, although the total number of stores has not changed, it is necessary to increase the number of shoes in order to avoid conflicts between online and offline businesses.

However, it is not a difficult problem for the shoe brand that strives for online and offline double harvest.

In addition to displaying shoes, the museum should also be equipped with various fashionable clothing styles, such as luggage and accessories. Even watches and jewellery can be displayed. It is necessary to control the quantity and highlight the main products - shoes. If the conditions permit, you can hire famous designers to serve the customers and give the aristocratic treatment to consumers.

If shoe companies can do this in the future, and the services provided can be recognized by consumers, it is entirely possible to create China's own luxury brand.

At present, the network experience Pavilion is a new idea for the promotion and promotion of domestic electric shoe enterprises. It is also a good publicity channel. Businesses can communicate with the outside experience and interior decoration of the museum, and more importantly, the personalized service of employees, so as to attract more consumers to become their own brand consumer groups or potential customers.