Standardize The Quality Of Children'S Shoes Or Become The Core Of The Market This Year.

A comparative test of Beijing consumers' Association recently revealed that more than 30% Children's shoes The quality is not up to standard. Experts pointed out that such a chaotic market is caused by many factors, such as the late start of the market, lack of standards, poor brand awareness, etc., so that the "melamine" incident has not yet come out of the adjustment period of China's milk enterprises. The comparison of the quality of children's shoes may become a melamine incident in the children's shoes industry, and the children's shoes industry will enter a period of adjustment.

Recently, the Consumer Association of Beijing released the comparative test results of children's shoes. After comparing 63 children's shoes produced or distributed by 47 enterprises in seven provinces and cities such as Beijing, Shanghai and Guangdong, 21 samples were found to be of varying degrees, with an unqualified rate of 33%.

The test is mainly aimed at the identification of samples, fiber content, formaldehyde content, pH value, decomposable carcinogenic aromatic amine dye and other indicators for testing. Among them, 11 brands of children's shoes do not show the phenomenon of manufacturers, internal and external label content contrary, some well-known brands even close to "three no products", and these products are from regular shopping malls. In addition, there are still some consumers in the mind of the "big card" is also on the list, these brands of samples some fiber content and labeling is inconsistent, some color fastness is not up to standard.

"It's amazing. I bought the baby's clothes for two hundred or three hundred, so that the quality is good, but the quality is still not guaranteed. I don't know what to buy. " Miss Wu told reporters that she was shocked and angry to hear the news.

Ms. Wu's children are not yet one year old. Her confusion and worry are the general concerns of consumers.

Xiong Xiaokun, a researcher at CIC light industry, told reporters that such a chaotic market is actually formed by a combination of various factors.

Xiong Xiaokun pointed out that the market of children's shoes in China started late, and there was not enough standardization in product design, model distinction and material selection and inspection. There were many problems such as poor sewing quality, no logo, no trademark, unclean appearance, and unqualified materials. This has certain restrictions and negative effects on the long-term development of children's wear market. This market has long been a low price strategy to seize market share. Over 60% of the sales of children's shoes are mainly wholesale, lack of independent brand building awareness, coupled with low industry thresholds, and the corresponding industry rules are imperfect, resulting in the serious and uneven situation of the enterprises, while the domestic influential children's shoes brands are few, which limits the upgrading and development of the industry.

Xiong Xiaokun's argument was recognized by an analyst from American consulting firm frost Sullivan. The analyst, who declined to be named, told reporters that a research report written by the company showed that most of the children's shoes currently designed and manufactured for infants and young children were imported brands.

So chaotic Children's shoes Market How should we regulate it?

Xiong Xiaokun said, first of all, children's shoes market needs to strengthen and improve the corresponding industry norms, such as the design of specifications and specifications, the requirements of related materials and so on to be strictly required and supervised. Secondly, enterprises need to strengthen brand building and ensure product quality; thirdly, upgrade the product level; finally, strengthen communication between industries and promote the development of the industry.