Big Wave In Longhua, Shenzhen: From "Garment Processing Plant Gathering Place" To "Fashion Creative Base"

Dong Quntang, a staff member of the big wave office, has lived here for more than 20 years. Clothing processing plant gathering place "To" fashion creative base "gorgeous turn.

Big wave is an office under the New District of Longhua.

Dong Quntang, a staff member of the big wave office, has lived here for more than 20 years, and witnessed the gorgeous turn of the big wave from the "clothing processing factory" to "the fashion and creative base". "In those days, there was only a decent road in big waves, called big wave South Road. In 1998, the Shenzhen Special Administrative Region had long been famous at home and abroad, but there was only one bus line with big waves, and there was only one bus running back and forth." Dong Quntang said that big waves seemed to be far away from the SAR.

In May 28th, reporters drove from Futian central district via Fulong road to the gathering base of the big wave garment industry. It took only half an hour before and after the interview. In front of the reporters, they are all the garment industrial parks, and modern modern office buildings and modern factory buildings row upon row.

"At that time, all the surrounding areas were barren hills and wild hills. Villagers began to pick Lichee to sell them in Longhua and special economic zones in the current season. A rough mountain road usually takes more than two hours. " Dong Quntang still clearly remembered that the villagers' trips mainly depend on bicycles.

　　 "Invisible hand" promotes overall progress in the area

Huaxing clothing Ltd. is the first company to settle in the big wave clothing base. The company has been a typical processing company, making "OEM" for foreign brands, and 100% of its products are exported to the UK or other European and American markets. In recent years, the company has made great efforts to build its own brand, buy the British women's clothing brand "La Fu Ni", while doing strong men's clothing brand "Ya Yun", now there are 9 Direct stores in China. At present, 10% of women's clothing is sold to the mainland market and will expand to 20% this year.

In the spacious office building of Huaxing company, deputy general manager Xia Ye told our reporter that with the transformation and upgrading of enterprises, the staff structure of the company has changed. "In the past, most of the workers were scissors and tailors, and now they are dominated by fashion designers. Today, the company has more than 100 garment designers who provide design drawings for more than 1000 workers and other OEM enterprises.

At the garment base, Huaxing company has 50 thousand square meters factory buildings and 2000 high-end professional equipment, and exported more than 85 million dollars per year, becoming the leading clothing enterprise in Shenzhen. "We have tasted the sweetness of building our own brand, transformation and upgrading, and industrial agglomeration." Xia ye said.

Reporters interviewed learned that in 2011, the income of big waves and two taxes reached 3 billion 106 million yuan, up 33.75% over the same period last year. Simple numbers seem boring, but behind it is the evolution of the mode of economic growth.

　　 Transformation and upgrading cluster effect highlights

It is understood that the Shenzhen garment industry started at the beginning of the special economic zone, and started with "three to one supplement" and "OEM production". The city's more than 1000 garment enterprises and 400 thousand people are engaged in processing export business, and over more than 100 brands are processed in Shenzhen. The brutal reality that the profit of the OEM enterprises is less than 10% and the gross profit margin of the international brand is more than 90% has forced the transformation and upgrading of the garment industry in Shenzhen.

The responsible person at the big wave clothing base said that in recent years, Shenzhen garment enterprises began to focus on the creation of creative design and the establishment of their own brands, migrating the processing links, leaving the "headquarters" or the design marketing center in Shenzhen, and establishing the industrial transfer pattern with Shenzhen as the center and the network covering the whole country. From the "big clothing market" to the "strong clothing market", Shenzhen has gone out of a new way that is in line with the transformation and upgrading of Guangdong Province, and has gradually climbed to the "Smiling Curve" at both ends.

The latest statistics show that in 2011, the clothing industry in Shenzhen realized output value of 150 billion yuan, exported about 8000000000 dollars, and owned more than 800 clothing brands, including more than 100 famous brands in China. The products sold well in more than 100 large and medium-sized cities in China, and the market share of shopping malls in large cities was as high as 60%.

In 2003, Shenzhen began planning and construction. Big wave clothing industry Gathering base, through government guidance and enterprise independent innovation, accelerate the effective collection and industrial integration of independent brand enterprises, and promote the industrial adjustment of the big wave area, and enhance the comprehensive competitiveness of the city. At present, 6 companies have been put into operation at the base, 6 enterprises have been built on top of the main building, 5 enterprises have started construction projects, and 5 enterprises are planning to report construction. It is estimated that by the end of 2013, all 22 enterprises will be put into operation and the annual output value will exceed 30 billion yuan.

　　 The annual output value of fashion and creative industry will reach 60 billion.

He Jiahong, Secretary of the Party Working Committee and director of the office of the big wave office, made an account with the reporters: now the output of GDP in the big wave area is 300 million yuan per square kilometer, and the big wave clothing industrial gathering base which covers an area of only 1 square kilometers. After the 22 enterprises of the first phase are all put into operation, the annual output value of the conservatism is expected to exceed 30 billion yuan, and the quality change brought about by industrial agglomeration and transformation and upgrading can be imagined.

He Jiahong said that the natural environment of the big waves is unique. The area of the ecological protection area is 19.7 square kilometers, and there are 6 reservoirs. Relying on the environmental advantages, big waves clearly put forward the development orientation of "creating a fashionable Silicon Valley and building an ecological big wave": Based on the garment industry base and the BELLE Shoe Industrial Park, integrating the surrounding area and extending the industrial chain, attracting the famous clothing enterprises and the national "Golden Summit" award-winning designers to enter. The short term goal of big wave is to strive to cultivate more than 10 leading fashion enterprises with over 1 billion yuan output value and international competitiveness by 2015, carrying 30% of Shenzhen's fashion and creative industry with an annual output value of 60 billion yuan. "This is a magnificent goal and the only way to build an ecological big wave." He Jiahong said firmly.