The Homogeneity Of Children's Shoes Market Is Serious, Branding Or New Direction Of Future Development.

More than 300 million of children in China can be said to be a field of exploitation and exploitation. With the coming of the third baby boom, the development of all kinds of children's shoes and clothing industry closely related to children makes the children's shoes and clothing market become another important pillar of the whole consumption system, and the children's market will develop rapidly in the next 20 years. Children's shoes The market is huge, and with many foreign children's shoe brands entering the market, many venture capital has been ready to win a feast in this feast.

But at present, there is a serious problem in the brand industry of children's shoes. Homogenization Phenomenon, if we want to get a share in the market of many children's shoes brand, we can not concentrate solely on the product itself. To take into account the needs of consumers, we need not only to develop diversified brand of children's shoes, but also to have a solid foundation for children's shoes.

　　 Branding Or become the new direction of children's shoes brand in the future

Ten years ago, the adult shoe industry began to enter the stage of brand operation. AOKANG The Wenzhou leather shoes, which represent the whole country, run the monopoly chain mode; the Jinjiang sports shoes represented by Anta started the "star + advertising mode". This has set up a new direction for the development of brand building for the relatively low level of children's shoes industry. Almost at the same time, the brand awareness of children's shoes industry began to germinate, and some children's shoes enterprises engaged in foreign trade OEM processing were stepping into the initial stage of brand operation through buying or acting abroad famous cartoon characters.

It can be said that children's shoes market is a relatively special industry, and is also a potential industry. Compared with other children's products, children's shoes are small in cost and huge in profits, and children's growing feet are the source of money coming from businesses. With the further improvement of family income and the gradual realization of a well-off standard of living for urban residents, the consumption demand of children's shoes market has shifted from the practicality of basic life in the past to the pursuit of beautiful and fashionable fashion.

At present, the production base of domestic children's shoes is mainly Guangdong. Foshan Zhejiang, Hangzhou, Hubei Wuhan, Fujian Quanzhou And so on. Among them, there are only more than 4000 children's shoes enterprises in Zhejiang, and there are thousands of children's shoes enterprises in Quanzhou.

"When the category begins to subdivide, the competition of this category has begun to heat up." This is a consensus in the footwear industry. With the constant escalation of competition in children's footwear industry, especially when adult shoe brands and sports brands are involved in the field of children's shoes with strong financial strength, the competition of Chinese children's shoes industry has become intense. The transformation of children's shoes enterprises must create their own brands and characteristics on the basis of good quality, and the age of children suitable for products should also be subdivided.

As we all know, the shoe market has always been one of the treasures that businesses and businesses compete for. As a special industry in the footwear industry, children's shoes market will naturally face the brutal brand competition. However, no matter the traditional survival mode, it is still new. Animation marketing The real leading power of children's consumer market is in the hands of children. Therefore, the development of children's market must start from the standpoint of the child, stand at the child's perspective, seriously reflect on their real desire in the heart, and understand their true thoughts, so that children's shoes enterprises can win the final victory.