Children'S Clothes, Children Have The Final Say.

61 approaching, children's clothing market is bustling.

Some parents take the role of dressing up children as their own responsibility to be the father of tide daddy, but most parents' consumption view is still conservative.

In this game of fashion and frugality, the final say is in the hands of children, not to mention the fact that they are small and noisy, whether they are their parents' pockets or market preferences.

Market

Children have more and more purchase rights.

According to the social survey data, children have absolute power in buying snacks, beverages, clothing, toys, stationery and so on. They have a greater and greater influence on their parents' purchase behavior.

With the development of China's economy and the increase of people's purchasing power, almost one hundred percent of the purchase rights held by adults in more than 20 years ago are now in the hands of children.

There are more and more pocket money in children's hands. Parents used to give their children pocket money to save their children until they needed it and how to spend it. Now the society is a commodity economy society. Many parents give their children pocket money to learn how to spend and adapt to society as soon as possible.

Children's clothing designer V IKI said that children's clothing should cater to the duality of purchasing psychology, so we should consider the common preferences of the two groups with great age difference in design, so that both sides are satisfied.

"Adult clothes only need to grasp the preferences of single people, while children's clothing needs to consider the preferences between children and parents. Children's preferences are larger in children's stage, and children's preferences are bigger in children's clothing at middle and big stages."

When buying children's clothing, the majority of the adults nominated the brand, but most parents will consult their children when shopping, making decisions to reflect the parents' full consideration of their children's wishes, but the decisive role is the parents.

The quality of children's clothing, whether the children like it and whether the price is reasonable is the dominant factor for parents to buy.

Analysis

Children and markets pull parents forward.

Huang Wenjie, executive director of Guangdong provincial Circulation Industry Association, said that the overall living standard has improved, and people's consumption ability has also improved. The recognition of the brand is bound to show a growing process.

Even with the influence of traditional ideas, the concept of consumption of adults has not changed much. But as children grow up, they will form their own consciousness and ask parents to buy more fashionable clothes. This tendency will be very obvious when children are 6 years old, especially after 8 years old.

Huang Wenjie said: "when the material conditions are scarce, parents may not pay attention to their children's demands, but now parents can actually afford these expenses. In the face of their children's pleading, they are often compromises."

Nowadays, there are more and more new children's clothes on sale in the market, and more and more children are wearing new children's clothing. The consumption concept of parents will also change with them. Eventually, the children will continue to develop and change under the pull of the market.

Investigation

Most parents' consumption view is conservative.

Recently, a questionnaire survey has been launched on "buying clothes for children, your style or quality". As of the deadline, there were about 41198 people in a few days.

More than four adults believe that they should grow fast and buy less.

For children's clothing consumption test, 43.30% of consumers think that "children grow fast, clothes are short, there is no need to buy too much good", and the other 41.37% said, "the key to children's clothing is to wear comfortably, and the style is the second". The attention to brands, word-of-mouth, style and so on is not as optimistic as the minds of the industry.

In terms of the frequency of purchase, it also intuitively reflects the consumption concept that "there is no need to buy too much". More than half of the parents buy their children two or 22.44% times a month, and 22.44% of the parents choose to buy their clothes once a month. In general, they are very frugal. Of course, there are many fanatics who buy children's clothing for more than three times a month, but only about 2.96% of the total.

More than six adults think quality is more important than style.

What is the most important thing about your purchase of children's clothing? (66.93%) parents choose.

Hand feeling, followed by convenient wear and clothing prices, accounted for 46.99% and 45.63%. respectively. These data confirm the first view of the fabric in children's clothing, especially children's clothing, and the appeal of convenience and price reflects the pragmatism of parents in children's clothing shopping.

Although the number of novelty figures accounted for 42.29%, it ranked the fourth most influential factor, but the number of children who paid attention to children's clothing brand and word-of-mouth was only 13.45%. This shows that the children's clothing market has not yet formed the esteem and chasing of the brand as the adult clothing market.

Safety concerns

For "buy your children's clothes most worried about what problems?" (multiple choice), 76.98% of the consumers voted for the "toxic irritating ingredients, harm the children's skin", 61.95% of the people worried about "clothes upper body uncomfortable."

It can be seen that on the issue of children's clothing, the parents' attention is largely attracted by children's safety and comfort, and the other advantages are at best icing on the cake.