The Designer Visionary In Practice: Tao Li

Designer Tao Li, 70 queen of women. Europe The experience of studying abroad made her feel the charm of western culture and accepted the influence of Oriental Culture from her childhood. This diversified cultural background gave her endless inspiration. Designed by her. Lefifino Brand, intellectuality, elegance and refinement reflect the spirit of new feminism perfectly.

In 2002, studying abroad returned to China and chose Tao Li, a pioneer of self employment. Changchun He founded the international fashion of Hui Nan poetry and Vatican. The company's original main business is the French luxury clothing brand processing order. In the process of strict control of product clearance and quality, the trust of French customers has been achieved. While earning the first pot of gold, France Luxury goods The style of clothing also affects Tao Li, and she wants to create her own designer brand. When she shared this dream with her family and friends, she heard most of the objections, because the Northeast market lacks brand atmosphere, fashion information is relatively closed, and talent and material resources are scarce. But in taori's view, she hopes to overcome all difficulties and contribute to the development of women's clothing brand in Northeast China, and become the founder of women's beauty in the northeast and even the whole world. With perseverance in her dream, after 7 years of hard work, Tao Li finally founded the designer brand, Lefifino, and took the first step in her dream. She said with her own words: "no road is right or wrong, and despite some doubts and puzzles, I stick to my dream and develop it." Women's wear The road to brand is going farther and farther... "

In 2010, the Lefifino brand was founded, relying on the strong foundation of the parent company Bai Shan group. So far, it has developed into an international integration of design, production and sales. Latest fashion Company.

The production base is located in the beautiful Hui Nan Industrial Park, covering an area of 20 thousand square meters. It has international standard workshop, CAD clothing design special system, large-scale automatic computerized embroidery machine and other garment professional equipment.

Originate from France The design concept is centered on the core concept of elegant atmosphere and low-key luxury. Lefifino takes quality, value, temperament, women, independence and self-confidence as the product specific image, and praises the design concept of pragmatism and mixed function, so as to enhance the actual sales feasibility of the product, externalizing the intrinsic characteristics of the brand, and highlighting the core positioning of the brand. Brand value 。

In the northeast, foreign brands, southern brands and Beijing brands have occupied the mainstream for a long time. Consumers' consumption cognition is: there is no clothing brand in Northeast China, especially women's clothing brand. This is also a common view of many manufacturers and distributors. They will spend a lot of money, material and manpower to represent foreign brands such as France, Italy and Korea, as well as Hangzhou. Guangdong Beijing and other domestic brands will not think about how to own their own brands.

After having his own designer brand Lefifino, Tao Li created a team of designers to realize the dream of self and self transcendence. Established in Changchun, Jilin Fei Fan economic and Trade Co., Ltd., established a management team with designer Tao Li as general manager, and moved the Lefifino brand from design to market. In January 2012, the first franchised store was opened in Changchun, followed by Dalian's mackele general store, Jiu Guang and Changchun Paris spring. The brand plans to build 40 Direct stores in Changchun, Shenyang, Harbin, Dalian and Beijing in 2012-2013 years, and build 80 franchises. In 2014-2015 years, it will build direct stores and franchisees in Shanghai, Nanjing, Xi'an, Chengdu, Wuhan and other places. Tao Li realizes the dream of owning its own designer brand and realizing marketization.