Fierce Competition In The Fabric Market, Japanese Business Research And Development To Win The Market

In the fierce market competition, Japanese OEM manufacturers began to consider introducing uniqueness.

Win the market.

Since the OEM project of most Japanese businesses started production in China, the cost of raw materials has been stable because of the relative cost reduction and the stable supply of raw materials.

But Japanese companies are also aware that the battle for big customers has already become hot. OEM alone can no longer establish its dominant position in the same industry.

What measures will the Japanese OEM enterprises take to deal with the new round of market competition? At present, the fabric products and processing technology developed by the enterprises have become the focus of the industry.

MITSUBISHI commercial Fashion has developed the super waterproofing process Diamagic, which has changed the traditional waterproof processing technology only on the surface of fabrics, and the new technology can directly combine with the fabric fiber molecules, so that the fabric can achieve waterproof performance at the fiber level.

Yamoto Hiroyuki, Minister of product planning department of the company, said that after Diamagic waterproof treatment, there was no difference in texture and so on. This is the biggest feature and advantage of the processing technology.

The material such as hemp and silk can be washed by household after processing.

In addition, Diamagic has wide application space in the field of white fabric antifouling and anti sweat treatment.

Originally planned for spring and summer products in 2013, Diamagic technology, as early as 2012, for white fabrics and

The field has been launched.

Many large brand clothing enterprises also used this technology in autumn and winter products of ~2013 in 2012. Diamagic technology can be used for fabric and garment processing at the same time, but at present, MITSUBISHI commercial only applies this technology to ODM project products.

The company set up the commodity planning department two years ago. In the future, the company will focus on the domestic demand market in China besides focusing on the local market.

Mitsui Co has been pushing women's blouses, the new Hot Moist has been developed.

The product is a blend fabric of superfine acrylic fiber and superfine man-made fiber. It has the functions of heat preservation, moisture retention, moisture absorption, heating and antistatic.

In addition, the company has introduced a series of antibacterial and odor eliminating products, which have been well received by customers in the promotion of 2012/2013 autumn and winter products.

Mr. Ooi Chi, director of the planning department of the company, said that the company will continue to deepen the development of its products, and many sports brand manufacturers have shown great interest in such products.

Prior to this, Mitsui products did not pay much attention to the promotion of independent research and development fabrics, but a year ago, the company realized that there was no independent fabric or technology and could not participate in the fierce market competition.

This forced them to pay more attention to development.

Hot Moist, the self developing fabric of Mitsui products, has played a decisive role in winning orders. Currently, the company is developing summer fabrics and plans to go public in July this year.

The strategy of Marubeni Fashion Link is to strengthen cooperation with Marubeni Textile, which has the advantage of absolute fabric, and strengthen the development of fabric in overseas markets.

Marubeni Fashion Link has deployed 4 people to develop the fabric development team from maruon Textile.

At the same time, Marubeni has also played a long-term resource advantage accumulated in the southeast area, and has drawn the distance from its competitors from the competitiveness of products.

Kamino Takashi, President of Fashion Link, said that in addition to solid production, quality assurance and regular delivery, OEM also needs to increase its own fabric and technology research and development.

But the business community only depends.

And simple OEM processing can not defeat competitors, many businesses still have a sense of crisis.

MITSUBISHI commercial Fashion said that to ensure the production system of "China +1", the research and development of independent fabrics should be intensified.

In addition, as the scale of the functional underwear market continues to expand, the demand for functional products at retail outlets and department stores will continue to grow. These factors will also boost the development of independent fabrics and technologies.