Promotion Is Angel Or Devil, You Has The Final Say!

about Promotion If used properly, promotion is an angel. If used improperly, it may be the devil. Boost sales and stabilize consumers. The charm and magic of sales are fascinating, but once the operation is not proper, the enterprise will push itself into the vicious circle of "no promotion, death and promotion." Then, how can we use the double-edged sword of promotion so as not to hurt ourselves?

The usual forms of promotion are the following: buy a few gifts, buy products, send partners, Price reduction How many dollars and how many yuan will you get for the lucky draw? How many yuan and 1 yuan will you get?

There are many successful classic cases with the above promotion methods. At the same time, we also see that more products fall into the vicious circle of promotion dependence: they are reluctant to sell when they are promoted, but sales activities are stagnant at the end of sales promotion, and the next round of sales promotion is required. The last time it was "sesame", the next time we had to send "watermelon", the amplitude of the gift was bigger than once, otherwise it would not shake the consumers. This time and again, the effect is worse than the one time, and even the sales promotion has not been done. product It's done.

4 improper promotions for abnormal deaths

The way of sales promotion is not right. It will inevitably fail and even get into trouble. Generally speaking, there are 4 kinds of abnormal death causes:

1. promotion has no market basis. Consumers will not buy products for an unknown product because of low prices. Some advertisements do not sell in a few stages or even on the market. If they do not have a market base, they will be promoted. Of course, the response will be general.

2. the frequency of promotion is too frequent. The last sales promotion has just ended. The products of the consumers have not been used up yet, and they have been promoting sales. This has resulted in a waste of advertising resources. The promotion of high frequency, let consumers lose the urgency to buy the knot.

3. promotion has little attraction. Enterprises are often worried about the magnitude of the delivery, afraid that the next activity can not be done, and more importantly, the profit margins are getting narrower and narrower. Finally, a promotional plan is designed after weighing. Unexpectedly, the temptation to consumers is not big enough to become a chicken ribs. Buying or buying is of little significance to them, such as buying 10 gifts and 1, of course, they can not sell.

4. promotional gifts are not the right way. For example, some major diseases need to be used for a long time. Some diseases only need 1-2 sets of courses, but some people have bought 3 gifts and 1. For consumers, "3" is much more, and "1" is even more useless. What is more, some items that consumers simply can't use can not be bought, of course.
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4 major forts to stop death loopholes

1. timeliness: let consumers know clearly the necessity of buying during promotional activities, such as 6 yuan today and 7 yuan tomorrow. Only 2 days later, the activity will not be postponed until the end of the event, and the original price will be restored to 28 yuan.

2. the relevance of gifts: products based on what kind of gifts to consider, such as weight loss products to send weight loss scales, female products to send cosmetics.

3. temptation: enterprises should consider the magnitude of the gift to attract the target consumers, and they can afford it. We can adopt the principle of "layer by layer" and "layer by layer", that is to buy more than to send, such as buying 1 courses of treatment to send 2 boxes, 2 treatment courses to send 5 boxes, 3 treatment courses to send 10 boxes, under the condition of consumer economic conditions permit, this is no doubt in inducing it to buy 3 treatment courses.

The 4. stage: that is, how long each promotion is, how to do it next time should have continuity. If there is a gynecologic product with a dosage of 1 months, the first promotion is conducted in the market for nearly 2 months, and then it will be held every 1 months.

In addition, we need to grasp that the release of promotional information should be targeted to the target consumers; the public welfare nature of promotional activities should be developed so as to avoid the impression that the profit margin is bigger and the price of water is bigger.
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