Xu Yuejuan: The Concept Of Luxury Delivered By Chinese Designers

From 1990 to now, over 20 years, a Wenzhou female designer walked into Italy with her dream and perseverance. It took more than 20 years to go. Over the years, she has not only bred DELVES-JK, a luxury brand known for Italy, but also demonstrated to the European fashion world the refinement and innovation of Oriental women.

"Wherever I go, I am Chinese designer It is very difficult for Chinese to make brands abroad. Even if my clothes are of good quality and good design, only because I am a Chinese designer, I will let the outside world speculate that my design is imitation rather than creation. What I am doing now is to let high-end consumers recognize Chinese products and recognize Oriental wisdom. Although Xu Yuejuan's voice is not high, he speaks with the special speed of Wenzhou people. She can communicate with her for a few minutes to know what she thinks.

"Returning from Italy for the first time in 2010 represented Italy government in Shanghai World Expo. When I left my motherland for 20 years, although many things left me unfamiliar, domestic consumers' recognition of high-end clothing made me feel happy. So at the twentieth China International Clothing and fashion fair, I brought my children's DELVES-JK. I hope everyone can understand the high-end customization in Italy and understand the real luxury.

Real luxury goods are unassailable from outside to inside.

Xu Yuejuan said frankly, making high-end brands is not just high quality materials, but really start with details. "Italians are very strict in our work. Our garments have high requirements from materials, accessories and styles, and they are all stitched by stitches, just like a piece of art is perfect from beginning to end. I often tell myself that designers can't draw pictures, and if all the procedures behind are ignored, then the work is not worth appreciating.

In CHIC2012's Italy Pavilion, Xu Yuejuan's DELVES-JK booth is in it. There is a white certificate mounted on the doorway, which represents all of DELVES-JK's clothing, from material selection to workmanship, which is made in one hundred percent Italy. The reporters saw that the outer layer materials used for DELVES-JK's autumn and winter clothing were basically pure wool or soft sheepskin, while the lining was a good silk lining with breathable and soft handle. These silk fabrics had more than ten colors and were matched with different patterns according to different styles. DELVES-JK's workmanship is also very meticulous, almost can not see the stitch, which shows the seriousness of the production process. At the same time, all kinds of skins in the clothes are also very particular about the selection of goat skin, ostrich skin, snake skin, chameleon skin, etc. most of the winter clothing's fur liner is detachable, and the design of one coat and two wear makes the costumes more cost-effective. "What I want you to know is that the real high-end luxury brand has its own personality and connotation, not an imitation everywhere on the street." Xu Yuejuan picked up a hanging top male overcoat and turned out the lining: "you don't think it's just a thin inner edge. It's all high-grade ostrich skin. Our details are very well done. This is the true meaning of Italy's Handmade customization."

As Xu Yuejuan said, her fur coat feels like a child's skin, soft and slippery. At the same time, combined with the style of coat, DELVES-JK It will also design the same men's briefcase, and match the material with the costal cortex. After opening, it will be more like a man's wardrobe. It can put two suits without creases, highlighting the designer's intentions.

At the same time, Xu Yuejuan also stressed. High-end clothing Preservation is also very important. "A more advanced mink fur can be seen if it is put out after it is worn out. Europeans do very well at this point. They know how to maintain high-end brands, so as to extend the wearing life of high-end brands. In Italy, some employees have been with me for 20 years. They will pack their clothes carefully as children after work every day, and then they will finish their work before they are properly stored. This is what I advocate.

Insisting on Westerners' recognition of Oriental wisdom

"Chinese people can afford high-end luxury goods now, but they do not know what real luxury is. Luxury goods should not only pay attention to external, but also have the inner and the details. I hope this return can convey this idea to many consumers in China. Luxury is not a blind purchase, but a real experience of itself.

Many foreign brands exhibiting CHIC have seen the good development prospects of the Chinese market, hoping to find a partner in China to explore together. In Xu Yuejuan's view, the purpose of her return is to encourage a group of Chinese consumers to truly understand the connotation of luxury goods, and cooperation must depend on fate. "China's market is very large, but I do not want to find partners for the sake of interests. DELVES-JK is my child. With my 20 years of experience, I will only consider people who really love this" child "like me.

Xu Yuejuan's greatest effort in Italy is to make Westerners recognize the wisdom of the East: "every time I go to the show, people see that I first recognize that I am Chinese, and then I know the brand of Italy. In the past, many European designers did not agree with fashion in the East. They would say that Chinese people could only imitate and not create. And I can only persist at this time, only by insisting that they can know that Chinese people are not imitating, but they will really innovate.

Xu Yuejuan's adherence has been successful. Most of her DELVES-JK consumers are politicians and celebrities. In the United States, Russia or Arabia and some European countries, the exquisite DELVES-JK makes many high-end people fondle admiringly. They say such clothes are very personal and very tasteful. Today, no matter which country Xu Yuejuan goes to, he will still communicate with some designers to discuss the concept of fashion and high-end, hoping to convey the true meaning of luxury to more people.