Liang Baiting: Be A Qualified Fashion Buyer.

For fashion outsiders, engage in Latest fashion Related industries such as fashion designers, fashion reporters and so on seem very interesting. In addition, those who work quietly behind the fashion industry, such as visual designers responsible for shop windows and shop displays, fashion buyers who fly into the four stores around the world, play a key role in shops, brands and even fashion trends. Jack Leung (Liang Baiting) has played an important role in fashion boutique. It depends on how the fashion expert buys and sells the trend to earn a unique life experience.

Sniping talent opportunities

Jack once worked as a Visual Merchandiser at JOYCE, a fashion boutique. Now she is the IT Senior Brand Executive of the fashion group. Her main job is to fly regularly to see Fashion Show, and then enter the company. He can successfully enter the fashion circle, which is closely related to the mother's inheritance and acquired opportunities. He said: "my interest in fashion actually comes from my mother, because she loves beautiful, has good research on fashion, makes me pay great attention to fashion design, and her aesthetic vision has always influenced me."

In addition to Xiao Yan's pottery, there are opportunities to help others. He said, "I am more fortunate than many people. I met my former boss Ning Lau when I was reading. She was the director of marketing and Public Relations Department of JOYCE, who helped her take charge of fashion show. After graduation, she was introduced to Lane Crawford as a visual designer."

Selling aesthetic touch

Many people are right. Visual designer The work is misunderstood, which is only responsible for window design, and even casually put the goods in the window. In fact, to be competent for the work involves a lot of fields, especially fashion sense. Jack is a fashion outsider dispel doubts: "in fact, this kind of work is not just for the dummy to change clothes so simple, there are many contacts, such as the smell of the shop, the lighting treatment, and the music played in the shop, and so on, all have their aesthetic standards."

Trading inspiration

Jack is enthusiastic about fashion work as well as music. He is also a band The Yours player and tonic, and music has a great influence on her fashion. "Music has always influenced me, for example, when a shirt is used, it is often inspired by the costume of a band. Conversely, the fashion that comes into contact with work does not affect my taste. Fortunately, I can have a lot of freedom to dress up when I work, so long as I don't exaggerate and do it myself.

Profit to meet the master

Jack's work in the eyes of others has a lot of "count", can wear their favorite fashion, more cheap price can be used to start the latest fashion, really called the envy of the others. "Although it is very convenient to start, it has bought less in recent years. When I first entered the shop, I would buy anything at all costs, regardless of whether the brand name was the same or not. In fact, I prefer the antique grade design.

The gains from working relationships also include visiting fashion designers who love fashion. He said, "my favorite designers are Helmut Lang and Raf Simons, which are much less than public photo. I remember that once I held an event, because I knew he would attend the whole morning, so he was wearing Raf Simons. He even took his book with him. When he saw me carrying a book, he asked the security guard to let me pass the photo together and sign for me. It was unforgettable.

Settling my personality

The fashion world is constantly emerging and new, so it is easy to get lost. It takes all costs to win a good heart, or even disregard it. In this regard, Jack seriously said: "fashion trend is important, but more importantly, it is necessary to have a clear idea of whether the trend and Item are suitable for themselves. If 2012 is really the end of the world, let's take a close look at what fashion is suitable for ourselves. Trend "

Water can also overturn boats. Fashion can change personal image and destroy personal style. If you don't want to continue to make Copycat, remember to seriously consider whether the shirt is really worth having before stepping into a fashion store next time.