Comparison Of China'S Foreign Trade Marketing Situation -- Brief Analysis Of Foreign Trade Index In April 2012

Figure 2

Figure 1

As shown in Figures 1 and 2, in April 2012, the foreign trade prosperity index closed at 1415.85 points, down 0.02% compared with March, down 15.92% at the beginning of the year, down 11.70% last year, and the foreign trade price index closed at 122.25 points, 4.75% higher than March, and 1.72% lower than the beginning of last year, down by 24.41% last year.

The confidence index of foreign trade closed at 1016 points, down 3.54% from March.

1. In April 2012, the index of foreign trade prosperity showed a slight downward trend.

1. exports of textile industry are still insufficient.

In 2012, under the influence of the European debt crisis and the recovery of the US economy, the export of the textile industry encountered some difficulties, and the sales decline was still more obvious.

Textile enterprises have been under construction for a long time. The impact of the international economic situation was low.

At present, the US order has changed from the previous downturn to stable, but exports to Europe are still under pressure.

More than 2. kinds of costs rise, orders pfer continues to increase.

Labor, production and financing costs have risen significantly. Recruitment difficulties in various parts of the country are a great difficulty for the textile and garment industry, which is labor-intensive industries. Many enterprises do not make money in starting up, but in order to ensure the stability of workers, they dare not stop work.

At present, the cost of labor is about 1 times higher than that in 2008 - 2009, and the demographic dividend has disappeared.

Due to the huge increase in labor costs in China, international buyers continue to pfer some textile and garment orders to Southeast Asian countries such as Vietnam and Bangladesh.

The increase of labor cost will make industrial pfer more obvious in the later stage.

The textile industry is also a high energy consuming industry. The increase of energy prices such as oil prices undoubtedly increases the cost of enterprises.

3. RMB exchange rate risk still exists.

Since the reform, the RMB has appreciated 30% against the US dollar. If we consider inflation factors, the appreciation will be even higher.

It is expected that the renminbi will continue to appreciate against the US dollar for some time to come.

In contrast, the currencies of India, Russia and Brazil in the BRICs are depreciating against the US dollar.

This will seriously weaken the price advantage of Chinese goods and increase the exchange rate risk of China's foreign trade.

The risk of exchange rate fluctuation that RMB appreciation may bring is also an important factor that the export enterprises dare not take up the list.

4. Shaoxing's foreign trade exports continue to differentiate.

Because international market demand is still weak, international buyers are pferring some textile and garment orders to Southeast Asian countries, as well as the influence of RMB appreciation and monetary policy, which brings difficulties to Shaoxing's export enterprises. It is difficult to negotiate prices, difficult to place orders and difficult to prevent. In April this year, Shaoxing's foreign trade export situation was still insufficient, but it was boosted by March.

From the perspective of foreign trade export industry, Shaoxing's foreign trade exports continue to differentiate. In the large textile enterprises, from the perspective of enterprises, products, distinctive brands, and network enterprises have relatively advantages in export sales, and the export of small and medium-sized enterprises will continue to be insufficient, and maintaining stable export growth is a long way to go.

5. "globalization" accelerates the expansion of export share.

China Textile City's "global coverage" series of docking activities has brought continuous customer resources to the market.

Market exports are more diversified, and the entrepreneurial environment has further improved.

Export of many enterprises has gradually shifted from European and American markets to Asia and Africa.

With the global marketing strategy, consolidate the market share of ASEAN, the Middle East, Southeast Asia, South Africa and West Africa, open up the Latin American market share of Brazil and Mexico, expand the share of emerging international markets such as Russia and Kazakhstan, and expand the export share of China Textile City.

With its rapid growth in international logistics business of the market storage and logistics center, its "inland direct clearance" has become the fastest inland port in Zhejiang's business development, boosting the market's share of export sales.

6. the pformation and upgrading of textile enterprises in Shaoxing accelerated.

Some Shaoxing scale textile enterprises and light textile city front shop and factory type cloth industry company take market as the guidance, accelerate the pformation and upgrading of the pace, and continuously seek development through exploration and innovation. The whole industry has shown that the adjustment of regional layout is speeding up, the product structure is further optimized, and the operation and operation are constantly improving. The creative products sell well all over the world.

The 7. part is the decline in textile exports.

This period hemp and its blended fabric, chemical short fiber fabric,

The foreign trade prosperity index of embroidery, daily household textiles and curtain curtain declined, and the total foreign trade prosperity index decreased.

Two. In April 2012, the foreign trade price index showed a rising trend.

1. pformation and upgrading is an inevitable choice for enterprises.

In addition to consumption factors, the quality and innovation of terminal products is the top priority.

These are not only due to the weakness of the consumer market, but also to the product itself.

Product quality can not keep up, products aging and so on, prompting consumer countries to turn their attention to cheaper products and better quality areas.

After a short period of time, many enterprises realized that the old road has not been able to work. Transformation and upgrading is the inevitable choice for enterprises to survive in the fierce international competition.

2. industry pformation and upgrading results are highlighted locally, and foreign trade price index rebounded.

Developing new products, developing new markets and building independent brands is the key to pformation and upgrading.

Some Shaoxing scale textile and garment enterprises accelerate the industrial pformation and upgrading, update the hardware equipment, and enhance the added value of products through quality service, from quantity growth to value growth.

Some enterprises began to extend to the upstream and downstream industries, while integrating the industrial chain, achieving joint and collaborative innovation, reducing operating costs, improving production efficiency and product quality. This aspect has achieved good results for enterprises, and the profit margins of creative products have been boosted, stimulating the rise of the foreign trade price index in April.

The 3. part

The unit price of exports showed a rising trend.

This period of cotton and its blended fabrics, synthetic filament fabrics,

The foreign trade price index of embroidery, household textiles, daily fabrics, and soaked, coated and coated fabrics rose again and again.

The foreign trade prosperity index is expected to rise slightly in May 2012.

In the first half of this year, the decline of export and efficiency will be more obvious, and the difficulties faced by small and medium-sized processing enterprises will become more prominent.

The State Council recently issued a document requiring all localities and relevant departments to further increase financial and tax support for small and micro enterprises, strive to alleviate the financing difficulties of small and micro enterprises, promote the development and structural adjustment of small and micro enterprises, create favorable conditions conducive to the development of small and micro enterprises, and require governments at all levels and relevant departments to further implement various preferential tax policies to support the development of small and micro enterprises, and extend the enterprise income tax policy for small and small enterprises to the end of 2015 and expand the scope.

Along with the improvement of various new trade protection and the green standard threshold of developed countries, some Shaoxing scale textile and garment enterprises take the market as the guidance, speed up the pformation and upgrading, and constantly seek development through exploration and innovation. The whole industry shows the trend of quickening the adjustment of regional distribution and further optimizing the product structure, developing products with higher added value, and reversing the awkward position of being at the lowest end of the value chain for a long time.

Issuing unit:

Ministry of Commerce of People's Republic of China

Establishment unit:

China Light Textile City Construction Management Committee

"China Keqiao textile index" Preparation Office