Hangzhou Has Become The Preferred Place For Luxury Brands To Enter.

Recently, when Gao Yuanyuan and Zhang Jingchu appeared on the lakeside international famous street, the low-key District finally felt the lively atmosphere in the crowd's head.

The two pop artists returned home from the fashion week not long ago to catch up with Hangzhou, opening the new boutique store for MaxMara.

478 square meters, three floors of shops, this is the brand currently the largest brand image shop in China.

Whether it is the Cartier, Balmain, GUCCI and Moncler that have been quietly operating last year, it is the veteran brand Dolce&Gabbana that is currently redecorated, or PRADA, YSL, MaxMara, and Zegna and its women's brand AGNONA from the end of last year. After several years of adjustment, lakeside international fame street has become an important site for luxury goods in Hangzhou.

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Building, the Mixc to lakeside international famous street, Cartier first opened 3 boutiques, Louis Weedon will also reach 3 stores.

From Louis Weedon to Hangzhou, the big name in Hangzhou has gone through at least two stores, and now the number of stores is no longer the third. The changes in Hangzhou's luxury market are quietly taking place.

A full range of stationed, but also set up private space big card to curry favor with Hangzhou.

When it comes to luxury goods in Hangzhou, Dolce&Gabbana has to be talked about. When the majority of Hangzhou people did not understand what difference Dolce&Gabbana and D&G had in 2005, it had quietly opened up on the lakeside international famous street, and even chose a location that was not on the street. It was one of the most powerful big names.

In recent years, apart from YSL, Balmain, MiuMiu, AGNONA and other brands are the first appearance in Hangzhou, most of the existing brand competition.

In addition to three boutiques, some of the big names that had not yet been deployed at Hangzhou Tower were successful in recent rush, such as PRADA and Zegna, both have two flagship stores.

It is worth mentioning that the shop on PRADA lakeside famous street has the largest area of men's clothing in the country. Zegna has a private custom area in the 530 square meter shop of the famous street, which is very rare in China.

In addition, there are only two cities in Chengdu and Hangzhou.

Two flagship stores.

Louis Weedon was considered the first luxury woman to enter Hangzhou. But due to the limited area, Hangzhou Tower has always been the main supplier of the package. Until the opening of the the Mixc boutique, Hangzhou first welcomed the entry of all products including men's clothing and so on.

Cartire also brought more jewelry and watch series after its opening in the Mixc and famous street boutique.

At the same time, at the Hangzhou Tower of luxury goods in Hangzhou, many big brands will expand their faces through cross layer and relocation, which will bring more profound changes to consumers' products and services.

"Why did our atrium make such a design that customers can see the first floor from the third floor, although it is a waste of space, but this is the feeling of brand need."

This is what the PRADA responsible person said at the opening of the famous street store.

Similarly, Zegna exhibited the "Passion for Silk" Silk exhibition, displaying multimedia images and different themes with a single screen, which is also based on the advantages of large area.

When the store area is enough, luxury goods are no longer eager for immediate benefit. They begin to have leisure to do some deep promotion or cultural infiltration.

New landmark from luxury shopping mall to Top Class Hotel

"In the evening of May 2nd, the decoration of Bao Bao was officially over, and it began to be handed over to the market. This is the last completed brand of the clock area we built in Huanglong Hotel. At present, the 7 brands are in place."

Hendry, general manager of retail Hangzhou District, said Xie Zhilan.

Hangzhou's luxury goods list has seen new formats outside shopping malls and neighborhoods.

"The 7 watch brands include Wanguo, Po Po, glassudi, Jacques de la, Bvlgari, Sam Wai and Zhen Li, with an area of more than 600 square meters.

Bvlgari is the first time to do its own watch in Hangzhou. As for the famous famous old watch, it is the first time to enter Hangzhou.

Xie Zhilan said.

Set up shop in five star hotel, or even open up one.

It's the first time in Hangzhou, but there are many precedents in China. For example, in 1992, Louis Weedon opened the The Peninsula Beijing Hotel in China's first store. Shanghai's the Peace Hotel has become the domain of Swatch group. Many clocks and brands have gathered here. Similarly, Shanghai also owns the top jewelry brand Graff's first store in China.

"From the perspective of brand mix, the watch brand of Huanglong Hotel is just complementary to Hangzhou Tower. It also includes the typical brand of Swatch group, LVMH group and the famous group. In the coming months, there will be other top jewellery brands entering the Huanglong Hotel, plus some of the brands already existing here, which has gradually formed an atmosphere."

Xie Zhilan said.

Compared with traditional shopping malls, Top Class Hotel is generally aimed at more foreign or domestic tourists. With the development of tourism in Hangzhou over the past few years, the new landmark of Huanglong Hotel may bring new strength to Hangzhou's traditional consumption structure.