Japanese Women'S Wear Comes To Grasp The Latest Collocation Information In Asia.
Recently, Japan has been popular.
Lane Bryant
IMAGE
The whole line of merchandise is hand in hand to China's largest fashion online to enter the Chinese market, and the network will become its exclusive network sales platform in China.
At present, IMAGE spring line has been formally launched on the joint sales platform of both sides.
Forecast of spring and summer trend in Japan
IMAGE, a popular fashion brand in Japan, has officially entered the Chinese market.
In April 17th, "IMAGE China's debut fashion show and the exclusive online sale of IMAGE online auction ceremony" was held in Beijing orchid club. The joint sales platform image.xiu.com was formally launched.
From the current official website of the show network, we can see that the current IMAGE spring clothing has been fully launched on the show network. The sale of merchandise includes not only its main clothing, but also all the young women's fashion products from cosmetics, underwear, footwear, accessories to home.
The fashion concept of "free collocation" advocated by IMAGE is undoubtedly reflected in the cooperative sales platform image.xiu.com of the show network.
According to the different needs of young women, IMAGE has launched a special stage of "spring flower opening" series of broken flowers, breaking the traditional neutral style of Japanese style, and displaying the special style of minimalism.
At the same time, according to the different dressing styles, IMAGE also provides different collocation suggestions for all young women.
From clothing to shoes, bags, and even earrings, from modeling to color, consumers can accurately get the latest collocation information of current Asian fashion trends from IMAGE, and get a more real product experience through the demonstration of Japanese models.
Walk through the show to enter the Chinese market in an all-round way
IMAGE COLLECTION is Japan's most popular original.
Lane Bryant
He has 28 years of history and about 6000000 loyal members.
Famous Japanese models
Pear blossom (Rinka)
Risa Hirako has been a fashion model for IMAGE.
According to the survey conducted in November 2011, the brand awareness of IMAGE COLLECTION was 77.4% in 20-49 year old Japanese women.
It is understood that IMAGE has invested huge sums of money to open 30 physical stores in high-end stores or prosperous areas in 25 important cities such as Beijing, Shanghai, Hangzhou, Shenzhen, Dalian, Harbin and Shenyang this year. Its online sales in China are fully awarded to one of the companies.
The deep development of China's online market is an important part of IMAGE group's investment in the Chinese market in 2012.
In April 17th, the IMAGE group CEO Aga Masahito said: "when we were in Japan, we noticed that in the Chinese e-commerce industry, the network was very active and developing very fast.
Through research and communication, we can see that the positioning and consumption groups of the network are very compatible with the target audience of IMAGE.
We are very confident that we will cooperate with our company in this complementary position and hope to bring quality fashion products to Chinese women.
CEO, Ji Wen Hong, explained in an interview with reporters: "the strategic cooperation with IMAGE has also seen the trend of Asian costumes led by the pure Japanese fashion design and the high matching of Japanese clothing with the needs of Chinese users."
It is understood that since 2011, through the integration of the global supply chain, Xiu Xiu network has further accelerated the introduction of overseas fashion brands, and has won the exclusive or first online sales authorization of dozens of famous brands such as Paris Hilton (Paris Hilton), LINDSAY PHILLIPS, Jessica Simpson, LIEBSKIND, BCBG, etc.
This deep cooperation with IMAGE is a big sign that the company is trying to win the Japanese brand online market.
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